Haettenschweiler

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Haettenschweiler sample coloured.tiff
Category Sans-serif
Classification Realist sans-serif
Designer(s) Walter Haettenschweiler
Foundry Microsoft

Haettenschweiler is a realist sans-serif typeface based on an uppercase metal-cast type called Schmalfette Grotesk (German for bold condensed sans-serif). The face is named for Walter Haettenschweiler, who with Armin Haab, published the book Lettera which uses Schmalfette Grotesk.

Haettenschweiler is often compared with Helvetica Inserat and Impact. Haettenschweiler has narrower characters than Impact. The uppercase R has a curved tail similar to that in the Helvetica family. Counters are minimal and normally fully enclosed, a common feature of Grotesk typefaces. This type of design has been criticised for having low legibility in smaller point sizes and at a distance, with (for example) 8 and 9 seeming very similar.

The face is installed with Microsoft Office products and is widely available as shareware. It is used in the Nottingham Forest logo, with a modified R and a lowercase E at upper-case height. A 2010 Princeton University study involving presenting students with text in a font slightly more difficult to read found that they consistently retained more information from material displayed in so-called disfluent or ugly fonts (Monotype Corsiva, Haettenschweiler, Comic Sans Italicized were used) than in a simple, more readable font such as Arial.[1]

Bibliography[edit]

  • Haettenschweiler, Walter and Armin Haab. Lettera 4: a standard book of fine lettering. Hastings House, 1972.

References[edit]

  1. ^ Diemand-Yauman, C.; Oppenheimer, D. M.; Vaughan, E. B. (2011). "Fortune favors the bold (and the italicized): Effects of disfluency on educational outcomes". Cognition 118 (1): 111–5. doi:10.1016/j.cognition.2010.09.012. PMID 21040910.  edit

External links[edit]