||This article appears to be written like an advertisement. (July 2013)|
|Founder(s)||Joseph M. Haggar|
|Headquarters||Dallas, Texas, U.S.|
|Area served||United States
|Key people||Michael Stitt (CEO)|
The Haggar Clothing Company was founded in 1926 by Lebanese immigrant Joseph Marion Haggar in a one-room office in Dallas, Texas. JM Haggar personally purchased all materials, supervised production and handled all sales. The first line of pants he produced was named “Keen Built” after the popular phrase of the time meaning “superior make”. By 1929 he occupied two floors and employed 250 people. Haggar followed the motto of ”Making a good product and selling it at a fair price”, and within a few years, the Haggar Company employed 500 workers and was on track to produce 75,000 pairs of pants annually.
In 1933, Haggar changed manufacturing methods to follow Henry Ford’s Straight Line Production method of automobile manufacturing. The operators would work on a single unit rather than bundles. The single units were then passed along by conveyors to the next operator. Productivity increased and manufacturing costs decreased.
By 1938, Haggar transitioned from a local company to one with national reach. Haggar employed a nation wide sales organization and ran a national advertising campaign. It was during this time that Haggar coined the term, “Slacks,” in reference to its line of casual pants that could be worn during the “slack time,” away from work.
By 1940, Haggar created the first pre-cuffed pant. The resulting company growth promoted a move to a new headquarters and modern sewing production plant on Lemmon Avenue in Dallas, TX.
In 1942, JM Haggar kept his factories running 24 hours a day supplying clothing for the U. S. military. By the end of the war, more than 10 million garments were produced in Haggar factories. It was during this same time, Haggar debuted its first print ad in Life Magazine. The ad was named “The Haggar Harmony Chart,” and became a popular merchandising tool; as the ad depicted how men could maximize their wardrobe by mixing and matching shirts and jackets with multiple Haggar slacks. By the end of the decade, Haggar had become the largest producer and marketer of slacks in the world.
In 1950, Haggar became the first men's apparel brand to advertise on National Television by advertising Slacks on the Today Show. In 1952, Haggar introduced "Forever Prest", the forerunner of wrinkle free pants. The advertising for this pant featured Mickey Mantle and began Haggar's long running association with professional sports and athletes. This included outfitting the slacks to the U.S. Olympic teams in 1956 and again in 1960, and its current day sponsorships of the gold enshrinee jacket to the Pro Football Hall of Fame and the navy enshrinee jacket to The Hockey Hall of Fame. In 1963, Haggar became an early sponsor of ABC's “Wide World of Sports”, and also conceived and sponsored a new TV show, "This Week in the NFL" in 1968.
By 1971, Haggar was the number one pant brand in the country.
In the late 70s, Haggar began manufacturing sport coats and vests and later men's “Custom Fit” suits. Haggar “Custom Fit” suits enabled men to purchase jackets and pants separately by size, thus creating a new menswear category; Suit Separates.
Haggar's innovations reached beyond apparel with their creation of the "Haggar Hanger" in 1971, which for the first time allowed retailers to sell pants on hanging fixtures instead of flat folded on tables. In the 1980s, Haggar became the first in the apparel industry to adopt EDI quick-response inventory replenishment, and to use UPC codes to ticket merchandise. In 1987, Haggar invented and received a patent for the "Size Strip" sticker, which is used by almost all pant brands today to identify size and fit on folded bottoms programs.
By the 1990s, Haggar introduced 100% cotton “wrinkle-free” pants to the market.
In the 2000s, after introducing two new features – including moisture-wicking fabrics and self-adjusting “Comfort Fit” waist pants, Haggar began a campaign to create clothing using post-consumer recycled or renewable fibers. The result was the E-CLO and LK Life Khaki range of ecofriendly apparel. Since Haggar began using Repreve in 2009, the company has documented the upcycling of over 80 million water bottles. Making Haggar one of the first major men’s apparel manufactures to produce apparel designed to reduce waste and conserve natural resources.
In addition to its Haggar® brand, the company has developed and launched the sustainable LK Life Khaki™ brand. Both LK Life Khaki and Haggar's e-Clo Dress Pants use Repreve, a polyester fiber made by Unifi of recycled water bottles. Since Haggar began using Repreve in 2009, the company has documented the upcycling of over 80 million water bottles.
Haggar Clothing Co. today holds the #1 market position in men's dress pants in the United States, as well as the #2 share in men's casual pants.
Celebrities and Haggar
In 1952, Mickey Mantle was featured in the introduction of Haggar "Forever Prest" pants.
Other Athletes and Sports Celebrities that have endorsed or appeared in Haggar advertising include:
MLB PLAYERS: Roger Maris, Phil Rizzuto, Nellie Fox, Eddie Mathews, Robin Roberts
NFL PLAYERS: Frank Gifford, Pat Summerall, Doak Walker, Otto Graham, Bobby Lane, Cloyse Box, Don Meredith, Roger Staubach, Len Dawson, Rocky Bleier, Gale Sayers
PGA GOLFERS: Arnold Palmer, Dow Finsterwald, Doug Ford, Art Wall Jr., Bobby Nichol
FORMULA 500 RACING: David Hobbs, Carl Hogan
Haggar is the “Official Clothing Partner of the Hockey Hall of Fame” and the “Official Provider of the Gold Jacket to the Pro Football Hall of Fame Enshrinees since 1978.”
On August 9, 1964, United States President Lyndon Johnson personally placed an order over the phone, with Joe Haggar, Jr. for six pairs of Haggar slacks from the Oval Office. Johnson stated that Haggar pants were "the best [he'd] had anywhere in the United States." The President preferred the Dallas manufacturer's slacks because they provided more room. Other manufacturer's slacks "cut him" and wearing their pants was like "riding a wire fence." Johnson went on to order a summer shirt of the same material.
The television show Frisky Dingo frequently references Haggar clothing. The fictional town where the series takes place has a multi-purpose venue named "The Haggar Pants Arena."
- "Haggar Taps New CEO" (Press release). Women's Wear Daily. April 17, 2012.
- Spiegel, Joy (1978). That Haggar Man. ISBN 978-0394500454.
- Spiegel, Joy (1978). That Haggar Man. ISBN 0394500458.
- Haggar Clothing Co. has rescued over 80 million plastic bottles from landfills, PRNewswire, April 19, 2013
- "American RadioWorks - The President Calling". Americanradioworks.publicradio.org. Retrieved 2013-05-25.
- "LBJ Orders Pants". YouTube. 2011-01-17. Retrieved 2013-05-25.
- "Other Works for John Travolta". Internet Movie Database.
- "Cool Warmup For Jimbo". Sports Illustrated. 1975-04-28.