Hallmark Movie Channel

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Hallmark Movie Channel
Hallmark Movie Channel.svg
Launched January 20, 2004
Owned by Crown Media Holdings
(Hallmark Cards)
Picture format 1080i (HDTV)
(HD feed downgraded to letterboxed 480i for SDTVs)
Slogan Movies are Great!
Country United States
Language English
Broadcast area Nationwide
Headquarters Studio City, California
Sister channel(s) Hallmark Channel
Website www.hallmarkmoviechannel.com
DirecTV 565 (HD)
Dish Network 187 (HD/SD)
Available on most U.S. cable systems Consult your local cable provider for channel availability
Sky Angel 302 (SD)
Verizon FiOS 739 (HD)
239 (SD)

Hallmark Movie Channel is an American digital cable and satellite television channel that is owned by Crown Media Holdings. The channel was spun off from sister network Hallmark Channel, and airs family-oriented feature and made-for-TV movies along with a limited number of mystery-themed television series.

As of August 2013, Hallmark Movie Channel is available to approximately 51,668,000 pay television households (45.24% of households with television) in the United States.[1]

The channel launched on January 20, 2004. On March 14, 2014, Crown Media Holdings announced that Hallmark Movie Channel will be rebranded as Hallmark Movies & Mysteries in late 2014.[2] A new logo and tagline will be revealed in October 2014.[2]


The channel features mystery, western, and family-friendly movies and mini-series mainly from the Hallmark Channel library, notably original films that had once premiered on Hallmark Channel at an earlier date. The channel also features a small amount of films from Hallmark Hall of Fame, Walt Disney Pictures and Touchstone Pictures. Hallmark Movie Channel also broadcasts the McBride, Murder 101, Jane Doe, and Mystery Woman film series, as well as later Perry Mason and Matlock made-for-TV movies produced after the end of those series.

The first original movie to premiere on the channel was Son of the Dragon on April 2, 2008, and a handful of movies have since premiered on the channel.[3] In July 2010, the channel begin airing scripted television series to its schedule. These series currently include Murder, She Wrote, Matlock, The Good Wife, and Perry Mason.

In March 2009 the network announced that it is partnering with the NYU Tisch School of the Arts’ Maurice Kanbar Institute of Film and TV to showcase short films by the school’s students and alumni. The shorts will begin airing in October, and will also be available for viewing online at the network website www.hallmarkmoviechannel.com. Actor Alec Baldwin is a Tisch alum who will be one of the judges to determine which films appear on the network.[4][5]

High definition[edit]

HMC began broadcasting in 1080i high definition to a small audience as early as April 2, 2008,[6] but expanded nationally on May 12, 2008[3] on Dish Network and recently has been added many markets, including DirecTV, DISH, Comcast, Cox Communications and Time Warner Cable.[6] DirecTV added the channel for the first time in HD only on May 19, 2010.


Shortly after its sister network Hallmark Channel updated its consumer website, the company updated hallmarkmoviechannel.com to make it more interactive for the viewer.[6]

On January 29, 2009 the company announced the development of an online movie shop at both www.hallmarkchannel.com and www.hallmarkmoviechannel.com featuring DVD movies and movie-related products from its library.[7] The shop is powered by the Amazon Associates program. Since its soft launch in mid-2008, Hallmark Channel has already generated sales of over 10,000 items. The network earns a commission on each sale.[8]

AT&T U-verse carriage dispute[edit]

AT&T U-verse dropped Hallmark Channel and sister channel Hallmark Movie Channel on September 1, 2010 due to a carriage dispute.[9]

See also[edit]


External links[edit]