Hallmark Movie Channel
| Hallmark Movie Channel | |
|---|---|
| Launched | January 20, 2004 |
| Owned by | Crown Media Holdings (Hallmark Cards; 50%, Discovery Communications; 50%) |
| Picture format | 480i (SDTV) 1080i (HDTV) |
| Country | United States |
| Headquarters | Studio City, California |
| Sister channel(s) | Hallmark Channel PixL |
| Availability | |
| Satellite | |
| DirecTV | Channel 560 |
| Dish Network | Channel 187 |
| IPTV | |
| Sky Angel | Channel 302 |
| Verizon Fios | Channel 740 |
Hallmark Movie Channel is a digital cable channel that is a spin-off of its sister network Hallmark Channel that airs family friendly movies and other television programming.
Contents |
[edit] Hallmark Movie Channel HD
It began broadcasting in 1080i high definition to a small audience as early as April 2, 2008,[1] but expanded nationally on May 12, 2008[2] on Dish Network and recently has been added to more markets, including Cox Communications and Time Warner Cable.[1] DirecTV added the channel for the first time in HD only on May 19, 2010.
[edit] Programming
The channel features family-friendly movies and mini-series from the Hallmark Channel library, including films from their Hallmark Hall of Fame collection and original films that had once premiered on Hallmark Channel. The channel also features some films from Walt Disney Pictures and Touchstone Pictures. The first original movie to premiere on the channel was Son of the Dragon on April 2, 2008.[2] In July, 2010, the channel added scripted dramas Murder, She Wrote and Matlock to its daily line-up, both of which previously aired on Hallmark Channel.
In March 2009 the network announced that it is partnering with the NYU Tisch School of the Arts’ Maurice Kanbar Institute of Film and TV to showcase short films by the school’s students and alumni. The shorts will begin airing in October, and will also be available for viewing online at the network website www.hallmarkmoviechannel.com. Actor Alec Baldwin is a Tisch alum who will be one of the judges to determine which films appear on the network.[3][4]
[edit] Website
Shortly after its sister network Hallmark Channel updated its consumer website, the company updated hallmarkmoviechannel.com to make it more interactive for the viewer.[1]
On January 29, 2009 the company announced the development of an online movie shop at both www.hallmarkchannel.com and www.hallmarkmoviechannel.com featuring DVD movies and movie-related products from its library.[5] The shop is powered by the Amazon Associates program. Since its soft launch in mid-2008, Hallmark Channel has already generated sales of over 10,000 items. The network earns a commission on each sale.[6]
[edit] AT&T U-verse carriage dispute
AT&T U-verse dropped Hallmark Channel and sister channel Hallmark Movie Channel on September 1, 2010 due to a carriage dispute.[7]
[edit] See also
[edit] References
- ^ a b c "Corporate: Company Milestones". Hallmark Channel Press Site. http://www.hallmarkchannelpress.com/PageList/OneColTemplate.aspx?PageID=129.
- ^ a b "Hallmark Channel Press Release 8/8/07". Hallmark Channel Press Site. http://www.hallmarkchannelpress.com/publish/pr/home/corporate/press_releases_1/press_release_0808071.html.
- ^ "Hallmark Plans More Originals, Adds Short Films From NYU Students". EntertainmentCareers.net. http://cs.entertainmentcareers.net/blogs/tvbiz/archive/2009/03/24/hallmark-plans-more-originals-adds-short-films-from-nyu-students.aspx.
- ^ "Tisch Partners with Hallmark Movie Channel". Tisch.NYU.edu. http://www.tisch.nyu.edu/object/Kanbar_Hallmark.html.
- ^ "Hallmark Channel Online Shop". Hallmark Channel.com. http://www.hallmarkchannel.com/publish/consumer/home/shop.html.
- ^ "Hallmark Channel Press Release 1/29/09". Hallmark Channel Press Site. http://www.hallmarkchannelpress.com/publish/pr/home/corporate/press_releases_1/press_release_012909.html.
- ^ Hallmark Channels Go Dark On AT&T U-verse, Multichannel News, September 1, 2010
[edit] External links
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