Handel Gothic

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Handel Gothic
Handel Gothic Type Specimen.svg
Category Sans-serif
Classification Geometric sans-serif
Designer(s) Don Handel, Ronald Trogram
Foundry PhotoStar
Date released 1960s
Re-issuing foundries Bitstream, Elsner+Flake, Linotype, Tilde SIA, URW, ITC

Handel Gothic is a geometric sans-serif typeface.

Designed by Don Handel in the mid-1960s[1], and used in the 1973 United Airlines logo developed by Saul Bass, Handel Gothic was an instant success when released to the graphic design community.

However, according to Linotype, it was designed in the 1980s by Ronald Trogram. The fonts were originally distributed in film format by PhotoStar.

It was a prominent font in the 1980s due to its futuristic design and even today is used to signify the future.

Bitstream version uses a rounded downward leg on R instead of the diagonal legged R.

Contents

[edit] Handel Gothic Cyrillic

It is a version by Tilde SIA with Cyrillic support. The family includes 1 font.

[edit] ITC Handel Gothic (2008)

It is a re-proportioned version designed by Rod McDonald, released in March 2008 by International Typeface Corporation. This OpenType family includes 5 fonts in 5 weights and includes fractions, ligatures, ordinals, stylistic alternates and subscript/superscript.

[edit] Popular uses

The PHP logo displaying the Handel Gothic font.

[edit] Corporate identity uses

  • United Airlines - In 1973 Saul Bass developed the United logo that featured a customized red and blue "Double U" logo and underneath Handel Gothic logotype.[3]
  • Pepsi - Used from 1987-2003.
  • Arkon Technologies - Handel Gothic Light [4]
  • Squalius: Belgian Software Company
  • Enprecis: Automotive intelligence company
  • Viacom - Used from 2006-present.

[edit] References

[edit] External links

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