Hanes (founded in 1901) and Hanes Her Way (founded in 1986) are brands of clothing currently owned by the HanesBrands, Inc Corporation (NYSE: HBI). The Hanes brand is used by the company for marketing a broad range of clothing essentials:
In September 2006, Sara Lee Corporation spun off its branded clothing Americas and Asia business as a separate company called Hanesbrands Inc., which designs, manufactures, sources and sells a broad range of clothing essentials. The company's portfolio of brands include Hanes (its largest brand), Champion (its second largest brand), Playtex (its third largest brand), Bali, Just My Size, Barely There, Wonderbra, L’eggs, C9 by Champion, Duofold, Beefy-T, Outer Banks, Sol y Oro, Rinbros, Zorba and Ritmo.
As of July 2008, Charlie Sheen joined Michael Jordan as the next Hanes celebrity spokesman. The commercials (along with the previous Cuba Gooding, Jr. commercials) were created by writer Brett Baker and Art Director David McKay of The Martin Agency in Richmond, Virginia. Hanesbrands has ended its advertising campaign featuring Charlie Sheen because of domestic violence charges filed against the actor in 2010.
Like other clothing companies, Hanes has come under criticism for outsourcing its manufacturing to factories around the world, many of which are sweatshops.
From October 2006 to November 2007, customers buying at the hanes.com website were submitting their credit card info over an unencrypted HTTP connection despite using an order form that appeared to be secure.
In 1947 James Hanes, the hosiery magnate who started the brand, founded along with Dr. Clarence Gamble of Procter & Gamble the Human Betterment League of North Carolina, driving the eugenics movement in North Carolina, which sterilized 7,600 people who were deemed unworthy of having children—including black girls who had been raped and were for this reason considered "promiscuous", poor children from large families, people with epilepsy and those considered too “feeble-minded” to raise children.