Mr. Pizza
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Mr. Pizza Co., Ltd. (hangul:미스터피자, Miseuteo Pija) is a South Korean pizza chain established in 1990. It is based in Banpo-Dong, Seocho-Gu, Seoul. After establishing a franchise in Ewha Women's University, Mr. Pizza opened a store in Beijing, China in 2000. The Mr. Pizza logo, a slanted, stylized 'Pizza & Hand', is symbolic of two people (the company and customer) shaking hands.
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[edit] Business information
The CEO of Mr. Pizza is Jung Woo-Hyun (정우현).[1] The president is Lee Ju-bok (이주복). As of 2010, the company had franchised 350 stores in Korea, one in the United States, one in Vietnam, and 15 in China.
[edit] Advertising
Mr. Pizza's September 2011 mockumentary-style commercial "The True Origins of Pizza" received more than 1,000,000 views on YouTube. It received high praise and in-depth analysis in a journal article by two New Zealand-based Asian Studies professors. They stated that "the level of skill and irony that went into its making are noteworthy among commercial ads anywhere".[1]
Mr. Pizza regularly uses popular male and female actors in their commercials, including 2PM, Yoo Seung-ho and Park Bo-hyun.
[edit] See also
[edit] References
- ^ a b Epstein, Stephen; Sakamoto, Rumi (2011), "The True Origins of Pizza: Irony, the Internet, and East Asian nationalisms", The Asia-Pacific Journal: Japan Focus, http://japanfocus.org/-Rumi-SAKAMOTO/3629, retrieved 2011-10-30
[edit] External links
- Mr. Pizza Homepage (Mr.Pizza / 미스터피자 :: 1577-0077) (in Korean)
- O-Food Hankook Mr. Pizza Press Release Homepage (in Korean)
[edit] References
Pizza, Mr.. "History". Archived from the original on 2007-07-03. http://web.archive.org/web/20070703081143/http://www.mrpizza.co.kr/GLOBAL/eng/company/company_02.php. Retrieved 2007-07-04.
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