Hanna Andersson

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Hanna Andersson
Industry Retail
Founded 1983
Founder Gun Denhart, Tom Denhart
Key people
Adam Stone (CEO)
Products Children's Clothing
Revenue $100 Million [1]
Owner Sun Capital Partners
Number of employees
400 [2]
Slogan Making their world a little softer.
Website www.hannaandersson.com

Hanna Andersson is an American, Portland, Oregon-based corporation that specializes in children's apparel. The company operates mail-order, online, and retail stores in the United States.


In 1983, Swedish-born Gun Denhart founded the company in Portland, Oregon in the garage of her home.[3] The company begin as an exclusively mail-order catalog retailer; Hanna Andersson mailed out its first catalog in 1984.[4] Co-founder Tom Denhart would remain the company's creative director until 1995.[5]

In 1995, the Denharts hired Phil Iosca as CEO/President who refocused the company on young children's apparel.[6] Then, in 2001, the Denharts sold the company for a total of $175 million.[7] Following the initial sale, Hanna Andersson was sold to a succession of private equity firms, ultimately sold to Sun Capital Partners. Gun Denhart remained on the Board of Directors until 2007. When Iosca retired in 2010, then-COO Adam Stone was named the new CEO of the company.[8][9]

Philanthropy and Support of Families[edit]

The company has received notable attention over the years due to Denhart's advocacy of progressive workplace policies. Denhart's initiatives included family-friendly employment policies in support of work-family balance and the charitable donation of 5% of the company's pre-tax profits to groups working for children's welfare.[10] These efforts, along with Denhart's other work, led the Oregon Commission of Women to name her the "Woman of Achievement" for 2013.[11] The company's "HannaHelps" program also garnered attention for awarding yearly grants to schools and non-profit groups serving children throughout the United States.[12]


  1. ^ "Changing for Good: The Case of Hanna Andersson Corporation". An Introduction to Organizational Behavior. Retrieved 2014-07-21. 
  2. ^ "Hanna Andersson Corporate History". Fundingverse. Retrieved 2014-07-21. 
  3. ^ "Threshold Group Board of Directors". Threshold Group. Retrieved 2014-07-21. 
  4. ^ "Hanna Andersson Corp. History". FundingVerse. Retrieved 2014-07-21. 
  5. ^ "Hanna Andersson co-founder dies at 67". OregonLive. Retrieved 2014-07-21. 
  6. ^ "If at first you don't succeed". Portland Business Journal. 2000-01-30. Retrieved 2014-09-08. 
  7. ^ "Gun Denhart talks impact investing". Portland Business Journal. Retrieved 2014-07-21. 
  8. ^ "Hanna Andersson Company Profile". Sun Capital Partners. Retrieved 2014-07-21. 
  9. ^ "Changing for Good: The Case of Hanna Andersson Corporation". An Introduction to Organizational Behavior. Retrieved 2014-07-21. 
  10. ^ "Too Good to Be True? Is creating the ideal workplace hazardous to your business' health?". INC. 1994-07-01. Retrieved 2014-07-22. 
  11. ^ "Gun Denhart named Woman of Achievement for 2013 by the Oregon Commission for Women". OregonLive. Retrieved 2014-07-21. 
  12. ^ "Who is Hanna?". Elephant Journal. 201-07-07. Retrieved 2014-07-22.  Check date values in: |date= (help)

External links[edit]