Han-u (한우 in Korean, also Hanu, Hanwoo, or Korean native cattle) refers to a breed of cattle raised in Korea, Bos taurus coreanae, which may be a hybrid derived from the cross-breeding of ("Bos taurus") and ("Bos indicus"). Its maternal lineage is taurus (European-type) cattle.
Highly marbled Hanwu beef
Its meat is a favored in South Korea. Despite its high price, many Koreans prefer Han-u to cheaper imported beef as the former is regarded as fresher and of better quality. One scientific paper noted that "Hanwoo is regarded as a premium beef because of its high palatibility and desired chewiness". Since Koreans consider Hanu a cultural icon and one of the top-quality beefs of the world, it is used in traditional foods, popular holiday dishes, or as a special-day gift. The county of Hoengseong is best known for its Hanu cattle, where the environment is perfect for cattle farming. The county began a strategic marketing campaign in 1995 to brand itself as the origin of the highest quality beef in Korea.
^Early postmortem processing conditions on meat quality of Hanwoo (Korean Native Cattle) beef during storage., B.C. Kim, M.S. Rhee, Y.C. Ryu, J.Y. Imm, and K.C. Koh, Asian-Aust. J. Anim. Sci., Vol. 14(7), 2001, pp 1763-1768.