Happie Nuts

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Happie Nuts
Happie Nuts, September 2010.jpg
September 2010
Categories Fashion
Frequency Monthly
Circulation 190,000[1]
Publisher Inforest
First issue November 2004
Country  Japan
Language Japanese

Happie Nuts is a gal fashion magazine published monthly in Japan by Inforest Publishing. Targeted at women in their late teens and early 20s, Happie Nuts is highly oriented toward the style of oneh-gal ("o-neh-san gal", lit. "older-sister gal") and dark-skin.[2]


Happie Nuts was first published in November 2004[3] as the successor to Happie, a fashion magazine targeted at female teenagers.[4] Happie Nuts spawned its special edition, Koakuma & Nuts, in October 2005, which later grew to be Koakuma Ageha as one of the highest-selling fashion magazines in Japan.[5]


Its exclusive models are called "Nuts Mates",[3] which have included Ena Matsumoto, Sayoko Ozaki, Akane Satomi, Sayaka Taniguchi, Miyu Ishima, Saki Nanba, Eriko Tachiya, Shizuka Takeda, Hiromi, Akane Suda, and Nicole Abe.[6]


  1. ^ "Handling media : Happie Nuts", Get & Co. (Japanese)
  2. ^ "Happie Nuts", Women's Fashion Magazine Guide (Japanese)
  3. ^ a b "Happie Nuts", Model Press (Japanese)
  4. ^ "Report About Segment Change Due To Clarification Of Business Concept", May 28, 2007, Sevenseas Holdings (the parent company of Inforest) (Japanese)
  5. ^ "Interview with the chief editor of 'Koakuma Ageha', there are only two things in the world : 'kawaii' or 'not kawaii'", July 14, 2009, Gigazine (Japanese)
  6. ^ "Happie Nuts" dead link (http://www.l-f-tokyo.com/magazine/happienuts/), Ladies Fashion Tokyo (Japanese)