|Roadside restaurant chain|
Happy Eater was a chain of family-orientated roadside restaurants that operated throughout England and Wales until 1997. The company was established in 1973 by Michael Pickard as a rival to Little Chef, which was the only national chain of roadside restaurants at the time. The restaurants offered similar fare to Little Chef, such as English breakfasts and fish and chips. The major differential between Happy Eater and Little Chef was that it provided outdoor playground equipment. Outlets were mostly located in South East England, the Midlands and along the A1 corridor.
In 1973 a former managing director of the hotel group Trust House Forte, Michael Pickard, founded a family-orientated roadside restaurant, aimed at competing with the established pre-eminent chain in the industry, Little Chef. By 1980 Pickard had built up a chain of 21 restaurants when he sold Happy Eater to the Imperial Group conglomerate. Imperial expanded the chain to 75 restaurants, before selling the chain in 1986 to Trust House Forte, who owned the Little Chef chain. THF continued to expand the Happy Eater chain alongside Little Chef.
THF was taken over in 1995 by Granada. Granada began to convert all Happy Eater outlets into Little Chefs, with the Happy Eater brand ceasing to exist in 1997.
- Fast Food (1987 video game): originally developed for the chain.
- FREE! just for you ...a fabulous pancake. - Free Online Library
- Is a great English fry-up safe on the motorway? - Home News - UK - The Independent
- Has the Little Chef finally had its chips? | Mail Online
- "Contact- Toran Indian Cuisine". Retrieved 2015-01-08.
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