Happy Faces are a brand of biscuit made by United Biscuits' subsidiary Jacob's Bakery Ltd. Similar to Jammie Dodgers, they are composed of two pieces of shortcake filled in the middle with raspberry jam and (unlike Jammie Dodgers) cream. The shortcake pieces are imprinted with faces (five types) that have holes where the eyes and mouth would go which allows one to see the filling. The biscuits are 45mm in diameter and sold in packs of 10.
In the United States and Iran they once had their own version called Giggles Cookies.