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Haptic customs differ greatly throughout the world. In many Spanish-speaking countries of Latin America, people greet each other with one kiss on the cheek, for example in Argentina. In Spain, people greet each other with two kisses on the cheek. In Colombia, shaking hands or verbal greeting is common and probably without hugging. In Peru, when men greet one another, they usually do so shaking hands or with a verbal greeting, otherwise, whenever a woman is involved, greeting involves kissing on the cheek or verbal greeting.
In the United States, the main form of greeting is shaking hands, though when greeting friends it is not uncommon for them to hug.
Every culture has a different perception of touch as communication.
See also 
- Haptic technology, technology that interfaces with the user through the sense of touch
- Haptic communication, the means by which people and other animals communicate via touching
- Haptic perception, the process of recognizing objects through touch
- Haptic poetry, a liminal art form combining characteristics of typography and sculpture
- Haptic media, creative media that interact primarily with the senses