Haribo
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Haribo (pronounced /ˈhærɨboʊ/ HARR-i-boh) is a very popular and well-known confectionery producer, founded in 1920 in Germany by Hans Riegel Sr. The company headquarters are in Bonn and the name is an acronym for Hans Riegel, Bonn.
After Hans Riegel Sr. died during World War II, his son, also named Hans Riegel, took over the company. Haribo expanded its operations taking over many local sweet manufacturers in countries all over the world.
Today, Haribo is the biggest manufacturer of gummy and jelly sweets in the world, with its products mainly consisting of Gummi Bears, other jelly sweets and liquorice. There are five factories in Germany and 13 throughout the rest of Europe. There are sales offices in almost every country in Europe as well as in the United States.
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[edit] Slogans
Haribo's German catch phrase is "Haribo macht Kinder froh - und Erwachsene ebenso", which is translated as "Haribo makes children happy - and adults too". The voice of Thomas Gottschalk has been connected with the Haribo advertisements since 1991. Slogans around the world include:
| Country | Slogan(s) | English translation |
|---|---|---|
| Austria | Haribo macht Kinder froh - und Erwachsene ebenso | Haribo makes children happy - and adults too |
| Belgium (Flemish) | Haribo maakt kinderen blij - volwassenen horen ook daarbij | Haribo makes children happy - and that includes grown-ups |
| Belgium (Walloon) | Haribo, c'est beau la vie - pour les grands et les petits | Haribo, life's beautiful - for grown-ups and little ones |
| Czech Republic | Haribo chutná malým, stejně tak i dospělým | Haribo tastes good to children, and also to adults |
| Denmark | Haribo... den er go' (used to be Luk op for noget godt, luk op for Haribo - den er go') | Haribo... it's good (used to be Open up for something good, open up for Haribo - it's good) |
| Finland | The happy world of Haribo | |
| France | Haribo, c'est beau la vie - pour les grands et les petits | Haribo, life's beautiful - for grown-ups and little ones |
| Germany | Haribo macht Kinder froh - und Erwachsene ebenso | Haribo makes children happy - and adults too |
| Greece | Haribo δίνει χαρά - σε μεγάλους και παιδιά | Haribo gives happines - to adults and children |
| Hungary | Gyermek felnőtt kedve jó - édes élet Haribo | Children and adults too - love the Haribo sweet life |
| Italy | Haribo è la bontà - che si gusta ad ogni età | Haribo is the goodness - you can enjoy at any age |
| Netherlands | The happy world of Haribo (used to be Haribo maakt kinderen blij - volwassenen horen ook daarbij) | (Used to be Haribo makes children happy - and that includes grown-ups) |
| Norway | Haribo... den er go' | Haribo... it's good |
| Poland | Haribo smak radości | Haribo The taste of joy |
| Portugal | Haribo doces sabores - para os pequenos e os maiores | Haribo sweet flavours - for young and old |
| Republic of Ireland | Kids and grown-ups love it so - the happy world of Haribo | |
| Russia | Детям, взрослым повезло - радость дарит харибо | Kids, adults are lucky - happiness is given by Haribo |
| Slovakia | Haribo chutí malým, rovnako i dospelým | Haribo tastes good to little ones, and to adults as well |
| Slovenia | Haribo za otroke bo, in odrasle prav tako | Haribo will be for children, and adults too |
| Spain | Haribo, dulces sabores - para pequeños y mayores or Vive un sabor mágico - ven al mundo Haribo | Haribo, sweet flavours - for young and old or Live a magical flavour - come to the Haribo world |
| Sweden | Kids and grown-ups love it so - the happy world of Haribo | |
| Turkey | Çocuk ya da büyük ol, Haribo'yla mutlu ol | Young or old, be happy with Haribo |
| United Kingdom | Kids and grown-ups love it so - the happy world of Haribo | |
| United States | Kids and grown-ups love it so - the happy world of Haribo |
[edit] Key brands
Haribo's key brands in the UK are Starmix, Tangfastics, Kiddies Supermix, Maoam and Strawbs. They were at one stage the distributor of Pez products in the United Kingdom but this is no longer the case. Haribo make Pontefract Cakes at their factory in Pontefract, West Yorkshire, and other locations.
[edit] US presence
Haribo had been imported into the United States for many years by German food importers, and sold at German and other gourmet stores at "gourmet prices", mostly in bulk. At home in Germany Haribo was not an exclusive gourmet product but a mass market candy like jujubes, Lifesavers or Hershey's Kisses. When Haribo of America was incorporated in the 1980s in Baltimore, Maryland, Haribo's gummi candies were introduced to the U.S. mass market, through drugstores, grocery stores, discount stores, etc. The packaging was translated into English, and package weights were adjusted to match U.S. candy price points and package sizes. A laydown bag was developed for the U.S. supermarket trade, instead of the hanging bag commonly found in German supermarkets, and a boxed product was developed for theaters.
Once this was done and Haribo products in U.S. style packaging were introduced at confectionery and fancy food shows, Haribo became a popular item. Sales soared the first year and gummi-bears became so popular in the U.S. that Haribo in Germany could not supply enough product, so soon the U.S. market was flooded with German competitors like Trolli, Black Forest and others.
The Landesmuseum Koblenz (Germany) created a travelling exhibition about the history of Haribo in 2006.
[edit] Disputed use of forced labour
Haribo is alleged to have employed forced labour in its factories during World War II. However Haribo disputes this.[1]
[edit] References
- ^ Wallace, Charles P. (2000-07-31). "The Final Reckoning". Time Europe (Berlin) 156 (5). http://www.time.com/time/europe/magazine/2000/0731/slave.html. Retrieved 2008-11-12.
