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Type GmbH & Co. KG
Industry Confectionery
Founded December 13, 1920
Founder(s) Hans Riegel Sr.
Headquarters Bonn, Germany
Key people Hans Riegel
Revenue 1.7–2.0 billion
Employees about 6,000
Website haribo.com
A large selection of Haribo sweets on display
A Haribo factory in Solingen

Haribo (/ˈhærɨb/ HARR-i-boh) is a German confectionery company, founded in 1920 by Johannes ("Hans") Riegel, Sr.

Haribo is headquartered in Bonn and the name is an acronym for Hans Riegel, Bonn.

Haribo made the first gummy candy in 1922 when Hans Riegel, Sr. made the first Gummibärchen (little gummy bears). After Hans Riegel, Sr. died during World War II, his son, also named Hans Riegel, took over the company. Haribo expanded its operations, taking over many local confectionery manufacturers in countries all over the world.

Haribo is one of the biggest manufacturers of gummy and jelly sweets in the world, with its products mainly consisting of gummy bears, other jelly sweets and liquorice. The company has five factories in Germany and 13 throughout the rest of Europe, and sales offices in almost every country in Europe, as well as in the United States and Australia.


Haribo's German catch phrase is Haribo macht Kinder froh – und Erwachsene ebenso ("Haribo makes children happy – and adults as well"), and in English-speaking countries, it uses the slogan "Kids and grown-ups love it so – the happy world of Haribo". The German advertisements have been voiced by Thomas Gottschalk since 1991. Slogans used in various languages around the world seem to be variations on the same theme, written to rhyme in most languages. Slogans around the world include:

Language Slogan English translation
Bulgarian С Харибо сме радостни, Харибо обичаме
(S Haribo sme radostni, Haribo obichame)
With Haribo we are happy, Haribo we love
Croatian Haribo veseli sve, velike i malene Haribo makes everyone happy, grown-ups and little kids
Czech Haribo chutná malým, stejně tak i dospělým Haribo tastes good to children, and also to adults
Danish Haribo… den er go’
(old: Luk op for noget godt, luk op for Haribo – den er go')
Haribo… it's good
(Open up for something good, open up for Haribo – it's good)
Dutch The happy world of Haribo
(old: Haribo maakt kinderen blij - ouderen horen ook daarbij)
(old: Onbegrijpelijk lekker [1])

(Haribo makes children happy - and that includes grown-ups)
(Incomprehensibly good)
English Kids and grown-ups love it so – the happy world of Haribo
Estonian Haribo teeb lapsed rõõmsaks, isad, emad lõbusaks Haribo makes children happy, fathers, mothers jolly
French Haribo, c’est beau la vie – pour les grands et les petits Haribo, life’s beautiful – for grown-ups and little ones
German Haribo macht Kinder froh – und Erwachsene ebenso Haribo makes children happy – and adults just as well
Greek Haribo δίνει χαρά – σε μεγάλους και παιδιά Haribo gives happiness – to adults and children
Hungarian Gyermek felnőtt kedve jó – édes élet Haribo Kids and grown-ups are in a good mood – sweet is life Haribo
Italian Haribo è la bontà – che si gusta ad ogni età Haribo is the goodness – you can enjoy at any age
Norwegian Haribo… den er go' Haribo… it's good
Polish Haribo smak radości - dla dzieci i dorosłych Haribo The taste of joy - for children and grown-ups
Portuguese Haribo doces sabores – para os pequenos e os maiores Haribo sweet flavours – for the small ones and big people
Brazilian Portuguese Viva um sabor mágico - venha ao mundo Haribo Live a magical flavor - come to the Haribo world
Romanian Gustul magic Haribo The magical Haribo taste
Russian Детям, взрослым повезло – радость дарит Харибо
(Detyam, vzroslym povezlo – radost darit Haribo)
Kids, adults are lucky – happiness is given by Haribo
Slovak Haribo chutí malým, rovnako i dospelým Haribo tastes good to little ones, and to adults as well
Slovene Haribo za otroke bo, in odrasle prav tako Haribo will be for children, and adults too
Spanish Haribo, dulces sabores – para pequeños y mayores
or Vive un sabor mágico – ven al mundo Haribo
Haribo, sweet flavours – for young and old
Live a magical flavour – come to the Haribo world
Swedish Haribo det smakar bäst - Det gör livet till en fest Haribo it tastes best - it makes life a party
Turkish Çocuk ya da büyük ol, Haribo’yla mutlu ol (Be) Young or old, be happy with Haribo

Key brands[edit]

Haribo's key brands in the UK are Starmix, Tangfastics, Supermix, and Maoam, with Maoam being its own line of chewy sweets.[2] They were once the distributor of Pez products in the United Kingdom, but this is no longer the case. Haribo makes Pontefract Cakes at their factory in Pontefract, West Yorkshire, and other locations. The Fraise Tagada is one of the best-selling varieties in France.


UK products:

  • Chamallows
  • Cola Twist
  • Dominion Mallows
  • Fantasy Mix
  • Farmyard Friends
  • Fizzicles (limited edition)
  • Fizzy Cola
  • Fizzy Sea World
  • Football Mix (limited edition)
  • Fruity-Frutti
  • Funny Mix
  • Games Mix (limited edition)
  • Gold Medals (limited edition)
  • Goldbears
  • Happy Cola
  • Heart Throbs
  • Hearts and Rings
  • Jelly Babies
  • Jelly Beans
  • Jolly Jungle
  • Juicy Goldbears
  • Liquorice Favourites
  • Mallow Mania
  • Milkshakes
  • Minions
  • Pinballs
  • Pontefract Cakes
  • Smurfs
  • Sour Cherries
  • Sour Strawbs
  • Starmix
  • Starmix with Bluebears (limited edition)
  • Strawbs
  • Supermix
  • Tangfastics
  • Tangfastics with Watermelon slices (limited edition)
  • Tropifrutti
  • Winegums
  • Yellow Bellies

US Products:

  • Hanging Bags
  • Rattle-Snakes
  • Frogs
  • Clown Fish
  • Mini Rainbow Frogs
  • Jelly Babies
  • Fruity Pasta
  • Happy Cola
  • Sour S'ghetti

United States presence[edit]

Countries with Haribo factories in Europe

Haribo had been imported into the United States for many years by German food importers and sold at German and other gourmet stores at "gourmet prices", mostly in bulk. At home in Germany, Haribo was not an exclusive gourmet product, but a mass market candy. When Haribo of America was incorporated in the 1980s in Baltimore, Maryland, Haribo's gummy candies were introduced to the US mass market through drugstores, grocery stores, discount stores, etc. The packaging was translated into English, and package weights were adjusted to match U.S. candy price points and package sizes. A laydown bag was developed for the US supermarket trade, instead of the hanging bag commonly found in German supermarkets, and a boxed product was developed for theaters.

Once this was done and Haribo products in US-style packaging were introduced at confectionery and fancy food shows, Haribo became a popular item. Sales soared the first year, and gummy bears became so popular in the US, Haribo in Germany could not supply enough product, so the US. market was soon flooded with German competitors such as Trolli, Black Forest, and others.

The Landesmuseum Koblenz created a traveling exhibition about the history of Haribo in 2006.


Haribo was accused of using Jewish forced labor in its factories during World War II, but denies it.[3] Additionally, Haribo has come under fire for their sugarless Gold Bear variety which contains the sugar substitute Lycasin, which has shown to cause severe intestinal distress in those who consume significant amount of the product. Many humorous reviews of this product on the Amazon.com website have gone viral.[4]


  1. ^ Print advertisement with actor Peter Jan Rens
  2. ^ http://www.maoam.com/lang/enGB/index.html
  3. ^ Wallace, Charles P. (2000-07-31). "The Final Reckoning". Time Europe (Berlin) 156 (5). Retrieved 2008-11-12. 
  4. ^ Khazan, Olga (January 17, 2014). "What's in Those Haribo Gummy Bears?". The Atlantic. Retrieved February 1, 2014. 

External links[edit]