Harrison McJohnston

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Harrison McJohnston
Sport(s) College football
Current position
Team Carroll College (Wisconsin)
Biographical details
Born c. 1885
Died June 11, 1952 (aged 67)
Coaching career (HC unless noted)
1908 Carroll College
Head coaching record
Overall 1-5-0

Harrison McJohnston (c. 1885 – June 11, 1952) was an author and professor of business communication and advertising for college and university study in the United States.


McJohnston was a professor of economics at Ohio State University and later at the University of Illinois in 1913. He had also worked as a copywriter, sales correspondent, and editor at two magazines.[1] He authored several books, papers, and articles such as "Impression Analysis Improves Sales Letters"[2] and "Business Corresponsdence",[3] and The Brevity Book on Economics[4] The Alexander Hamilton Institute (a well-known correspondence course provider of its day)[5] considered his works as a part of their main instruction for both accounting[6] and advertising.[7]

College football[edit]

Prior to his more noted work in academics and business, McJohnston was a business instructor and the seventh head college football coach for the Carroll College (Wisconsin) Pioneers (now called "Carroll University") located in Waukesha, Wisconsin and he held that position for the 1908 season. His career coaching record at Carroll College was 1 wins, 5 losses, and 0 ties. This ranks him 26th at Carroll College in total wins and 25th at Carroll College in winning percentage.[8]


  1. ^ Progressive Politics and the Training of America's Persuaders By Katherine H. Adams, (c) 1999 by Lawrence Erlbaum Associates, Inc.
  2. ^ Printer's Ink "Impression Analysis Improfes Sales Letters" by Harrison McJohnston, October 5, 1922
  3. ^ Business Correspondence by Harrison McJohnston, (c)1918, BY ALEXANDER HAMILTON INSTITUTE
  4. ^ The Brevity Book on Economics By Harrison McJohnston, (c) 1919
  5. ^ Time Magazine "Mail Order President" November 11, 1929
  6. ^ Accounting Principles by Thomas Warner Mitchell, (c) 1917 Alexander Hamilton Institute
  7. ^ Advertising Principles by Herbert Francis De Bower, (c) 1918 Alexander Hamilton Institute
  8. ^ Carroll College/University All-Time Football results

External links[edit]