|Traded as||NYSE: HHS|
|Founded||San Antonio, Texas, U.S. (1923)|
|Headquarters||9601 McAllister Freeway, Suite 610
San Antonio, Texas, U.S.
|Key people||Houston Harte and Bernard Hanks|
|Services||direct and digital marketing company|
Harte-Hanks Inc. is an American advertising and direct marketing company headquartered in Uptown San Antonio, Texas. It was formerly a publisher of pennysaver products and owned media companies including newspapers, TV and radio stations.
Founded by Houston Harte and Bernard Hanks in 1923 as Harte-Hanks Newspapers (and later Harte-Hanks Communications), the company spent its first 50 years operating newspapers in Texas. In 1968, the company relocated from Abilene to San Antonio. It made its first IPO on March 8, 1972, later diversifying into television and radio properties. In 1984, the company's managers took it private, later going public again in 1993. In the mid-1990s, the company withdrew from the newspaper and broadcasting business and focused solely on direct marketing and shopper publications.
Harte-Hanks' first newspapers were Hanks' Abilene Reporter-News and Harte's San Angelo Standard. Other early acquisitions in the 1920s and 1930s included the Harlingen Star, Corpus Christi Times, Big Spring Herald and Paris News. The company incorporated as Harte-Hanks Newspapers, Inc. in 1948.
The company bought two competing newspapers in Greenville, Texas in the mid-1950s, consolidating them into the Herald-Banner after two years of fierce rivalry. A court case followed, with Harte-Hanks accused of unfair competition. The chain was acquitted of the charges in 1959.
In 1962, the company, still a Texas-only affair, took full ownership of San Antonio Express-News, its largest circulation newspaper. The Express-News was one of the first properties Harte-Hanks sold off, however, as it began to narrow its focus to smaller newspapers and eventually to direct marketing. Rupert Murdoch paid $19 million for the Express-News in 1973.
At the time of the first IPO in 1972, the firm owned properties in 19 markets, spread around six states. The paper expanded outside of Texas that year with the purchase of the Anderson Independent and Anderson Daily Mail of Anderson, South Carolina, merging them into the Anderson Independent-Mail.
By 1980, the company owned 29 daily and 68 weekly newspapers, but its fastest growing division was Consumer Distribution Marketing, which included shoppers, market research firms and direct-mail distributors—the future core of today's Harte-Hanks.
In 1995, Harte-Hanks sold to Community Newspaper Company its interest in the Middlesex News, two other dailies, and associated weeklies in the western suburbs of Boston, Massachusetts. It had owned the News since 1972 and bought the News-Tribune and Daily Transcript in 1986.
Television and radio
The company made its first foray into other media as early as 1962, when Harte-Hanks bought KENS-AM-TV, San Antonio's CBS radio and television affiliates, as part of its acquisition of the Express-News. Harte-Hanks turned KENS from a perennial ratings also-ran to the market leader by 1968. In the 1970s, the newspaper-dominated company further diversified its holdings by purchasing WAIM-AM-TV in Anderson as part of its purchase of the Independent and Mail, as well as television stations in Jacksonville, Florida; Greensboro, North Carolina; and Springfield, Missouri. In 1978, Harte-Hanks bought radio stations formerly owned by Southern Broadcasting. Harte-Hanks in 1980 owned four television stations, 11 radio stations and four cable television systems, in addition to its newspapers. It sold off most of these assets in the mid-1980s, to pay down debt incurred in the leveraged buyout that took the company private. Harte-Hanks continued to hold KENS until 1997, when it and the company's remaining newspaper properties were sold to Scripps.
- Television stations owned
|Market/City of License||Station||Years Owned||Current Affiliation/Owner|
|Anderson/Greenville/Spartanburg, South Carolina/Asheville, North Carolina||WAIM-TV 40 (now WMYA-TV)||1972–78||My Network TV affiliate owned by Sinclair Broadcast Group|
|San Antonio, Texas||KENS-TV 5||1962–97||CBS affiliate owned by Belo Corporation|
|Greensboro/High Point/Winston-Salem, North Carolina||WFMY-TV 2||1976–88||CBS affiliate owned by Gannett Company|
|WGHP 8||1978||Fox affiliate owned by Local TV|
|Jacksonville, Florida||WTLV 12||1975–88||NBC affiliate owned by Gannett Company|
|Springfield – Branson, Missouri||KYTV 3||1978–87||NBC affiliate owned by Schurz Communications|
|This section does not cite any references or sources. (August 2013)|
Harte-Hanks also owns the Aberdeen Group, a provider of business-related research services that is headquartered in Boston, Massachusetts.
In 2006, Harte-Hanks acquired Global Address, a software company based in the UK that developed International Address Validation technology. Global Address was founded by Martin Turvey and Matthew Furneaux. Furneaux left Harte-Hanks in 2007 to pursue other interests, while Turvey left in 2009 and subsequently co-founded another company. In 2008, Global Address was merged into Trillium Software.
In 2008, Harte-Hanks acquired Mason Zimbler. Mason Zimbler is the agency within Harte-Hanks that focuses specifically on marketing business and consumer technology, in the U.S. and around the world.
Also in 2008, Harte-Hanks acquired Strange & Dawson. Strange & Dawson is the division of Harte-Hanks that focuses on lead generation, creative concept and design, media planning and buying, direct marketing, direct response and digital advertising.
In 2010, Harte-Hanks acquired Information Arts, a UK-based data insight, data management and database-marketing firm specializing in B2B technology and telecom sectors.
Harte-Hanks was formerly associated with the publication of weekly shopper publications, with a circulation at one time of 13 million weekly in 1,100 separate editions of The PennySaver and The Flyer in California and Florida, respectively. The company sold The Flyer to Coda Media in 2012, having owned it since 1983. The PennySaver and website PennySaverUSA.com, a nationwide network of local advertising content online for consumers and businesses, were sold to OpenGate Capital in 2013. Harte-Hanks had owned the publication since 1972.
- Pasiuk, L. (2006), Vault guide to the top advertising & PR employers, Vault
- Pederson, J. (2004), International directory of company histories, Volume 63, St. James Press
- Plunkett, J. (2007), Plunkett's Outsourcing and Offshoring Industry Almanac 2007, Plunkett Research, Limited
- Pederson 2004, p. 186
- Pederson 2004, p. 187
- Pasiuk 2006, p. 80
- Our History: Harte-Hanks, Inc., accessed January 22, 2007.
- Pederson 2004, p. 188
- Answers.com: Harte-Hanks Communications, Inc., accessed January 26, 2007.
- Diana J. Kleiner: Harte-Hanks Communications from the Handbook of Texas Online. Retrieved May 18, 2013.
- "Harte-Hanks Communications, Inc.". International Directory of Company Histories. Thomson Gale.
- "United States v. Harte-Hanks Newspapers".
- Abilene Reporter News: About Us, accessed January 25, 2007.
- "Middlesex News Changing Owners." Telegram & Gazette (Worcester, Mass.), November 23, 1994.
- Adams, Jane Meredith. "Harte-Hanks Acquires Transcript Group." The Boston Globe, March 14, 1986; "Four Leaving Jobs at Middlesex News." The Boston Globe, April 9, 1982.
- Sale of ARN to Scripps Complete, accessed January 25, 2007.
- Acquired with the purchase of Southern Broadcasting, but had to be sold off to Gulf Broadcasting in order to comply with FCC duopoly rules of the time.
- About Us, official site
- About Our Company: Harte-Hanks, Inc., accessed July 1, 2010.
- Plunkett 2007
- "Harte-Hanks sells The Flyer back to original founder". advertisingmiami.com. December 17, 2012. Retrieved October 8, 2013.
- Dwight Bitikofer. "Member Profile: Carlos Guzman, TheFlyer.com magazine". ifpa.com. Retrieved October 8, 2013.
- "OpenGate Capital Signs Agreement to Acquire PennySaver from Harte-Hanks, Inc.".
- Amy Or (September 19, 2013). "OpenGate Buys Weekly Shopper Publication Business From Harte-Hanks". downjones.com. Retrieved October 8, 2013.