Harthaven was first settled by William H. Hart who purchased five lots from the Oak Bluffs Land and Wharf Company in 1871. Two years later he added an additional three lots. In 1911 he expanded his holdings to include more land south of Farm Pond and the Harthaven community was established between the end of the Oak Bluffs seawall and Sengekontacket Pond. Initially the community was made up entirely of members of his family who originally had chosen the Vineyard as a place to spend the summer but gradually began to stay there year-round after 1911. In 1914 the Vineyard Gazette referred to the community as the "Hart Settlement off the Beach Road". Eventually other New England families such as the Eddys and Youngs married into the Harts, for example when Ethelbert Allen Moore married Martha Hart, a daughter of William H. Hart.