Hasbro Studios

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Hasbro Studios
Type Subsidiary
Industry Entertainment
Genre Kids & Family
Founded Los Angeles, California, United States (2009 (2009))
Headquarters Burbank, California, United States
Number of locations 3
Key people Stephen J. Davis (President)
Production output
Services Licensing
Parent Hasbro
Website hasbrostudios.com
The Hasbro Studios' headquarters in Burbank, which was also shared with the Hub Network.

Hasbro Studios is an American production company located in Burbank, California. It is a wholly owned subsidiary of Hasbro. Originally just a TV production division, many of its TV shows are based on Hasbro properties and are broadcast on the Discovery Family, a joint venture between Hasbro and Discovery Communications.[1]


In the early 1980s, when Hasbro decided to begin creating animated series based on their properties, they hired Sunbow Productions, who was already producing commercials for them, to create such series as G.I. Joe and The Transformers.[2] In May 2008, Hasbro reacquired the animated series based on their properties from Sunbow Productions, so they could create programs in-house.[2]


Hasbro Studios was formed in 2009 for TV development, production, and distribution under Stephen Davis as president.[1]

On November 9, 2010, Hasbro Studios signed an agreement with Canadian media company Corus Entertainment to broadcast their productions on Canadian television networks, such as YTV and Teletoon.[3]

On October 6, 2011, Hasbro Studios signed an agreement with seven US and international airlines, such as Continental Airlines and Qantas, to broadcast shows on their planes.[4]

In December 2012, Hasbro transferred all entertainment divisions to Hasbro Studios, including their Los Angeles-based film group and Cake Mix Studio, the company's Rhode Island-based commercials and short content producer.[1]

On February 28, 2013, the studio laid off three staffers in its Game & Reality Show Production & Development department and moved that department under Vice President Kevin Belinkoff to the animation department's executive plus outside creative consultants.[5]


Animated television[edit]

Title Production partner Premiere Finale Channel
Pound Puppies Paul & Joe Productions
(season 1)
9 Story Entertainment
(episodes 1 to 7)
DHX Media/Vancouver
(episodes 8 to 65)
Top Draw Animation
(episodes 8 to 65)
October 10, 2010 November 16, 2013 Hub Network
My Little Pony: Friendship Is Magic DHX Media/Vancouver
Top Draw Animation
October 10, 2010 present Hub Network
Discovery Family
The Adventures of Chuck and Friends Nelvana
Pipeline Studios
October 15, 2010 December 26, 2011 Hub Network
G.I. Joe: Renegades Darby Pop Productions
Moi Animation
Hanho Heung-Up
JM Animation
November 26, 2010 July 23, 2011 Hub Network
Transformers: Prime Digitalscape
K/O Paper Products
Darby Pop Productions
Polygon Pictures
November 29, 2010 July 26, 2013 Hub Network
Transformers: Rescue Bots Darby Pop Productions
(season 1)
Atomic Cartoons
(season 1)
Vision Animation
(episodes 27 to onwards)
Moody Street Kids
(episodes 27 to onwards)
February 18, 2012 present Hub Network
Discovery Family
Kaijudo Moi Animation
DR Movie
June 2, 2012 December 28, 2013 Hub Network
Littlest Pet Shop DHX Media/Vancouver
Top Draw Animation
November 10, 2012 present Hub Network
Discovery Family
Transformers: Robots in Disguise Darby Pop Productions
Polygon Animation
Spring 2015[6] present Cartoon Network

Live-action television[edit]

Title Production partner Premiere Finale Notes
Family Game Night October 10, 2010 present
Pictureka! October 11, 2010 January 13, 2011
Taylor Swift: Journey to Fearless October 22, 2010 October 24, 2010
The Game of Life September 3, 2011 April 22, 2012
Scrabble Showdown September 3, 2011 April 22, 2012
Clue November 14, 2011 November 17, 2011


Title Year Notes
My Little Pony: Equestria Girls [7] 2013
Transformers Prime Beast Hunters: Predacons Rising 2013
My Little Pony: Equestria Girls – Rainbow Rocks 2014

Hasbro Films[edit]

Hasbro Films
Type Division
Industry Entertainment
Genre Action, Science fiction, Military science fiction, War, Supernatural horror, Romantic, Musical, Fantasy and Comedy-drama
Headquarters Universal City, California[8], USA
Key people Bennett Schneir (VP)[9]
Services Film Development
Parent Hasbro Studios

Hasbro Films, or Hasbro Film Group, is a film development unit within Hasbro Studios, a division of Hasbro tasked with developing movies for Hasbro properties.[10]


Hasbro had made a 1980s animated Transformers movie. Waddingtons, later purchased in 1994 by Hasbro,[11] Clue's US licensee, had Clue made in 1985. Hasbro had previously licensed Transformers to DreamWorks for a live action film released in 2007.[12] The Transformers franchise continued with Paramount Pictures, the distribution of and acquirer of DreamWorks, with the addition of the G.I. Joe property.[8]


Hasbro and Universal Pictures signed an agreement in February 2008 to derive and produce four films from seven Hasbro properties: Battleship, Candy Land, Clue, Magic: The Gathering, Monopoly, Ouija, and Stretch Armstrong. Hasbro was to pay for all development costs for the films and Universal was supposed to pay $5 million per property not made into films.[8] In May, Bennett Schneir was hired to lead its film division[9] while Hasbro also reacquired animated series based on their properties from Sunbow Productions.[2]

By 2012, all Hasbro properties at Universal — except for Battleship and Ouija — were halted in development. While Hasbro's film division continued to have an office on the Universal lot, Hasbro was able to take the Universal agreement properties to any studio.[8] Universal paid a multimillion dollar fee instead of the $5 million per property to depart from the agreement.[13] On 31 January 2011, it was announced that Columbia Pictures, Happy Madison, and Adam Sandler were in final negotiations to develop the Candy Land film.[14] In February, Stretch Armstrong was set up with Relativity Media.[8] In October, Hasbro signed a three picture co-production two-year deal which includes a first look provision with Emmett/Furla for Monopoly, Action Man, and Hungry Hungry Hippos, with Envision Entertainment’s partners Stepan Martisoyan and Remington Chase as co-financiers.[15][16] In December, Hasbro transferred the feature films division into Hasbro Studios along with its other short film division.[1]

By October 2013, Relativity and Hasbro had removed the Stretch Armstrong movie from their schedules.[17] In January 2014, Hasbro announced a franchise film deal with 20th Century Fox for Magic: The Gathering by its subsidiary Wizards of the Coast.[18]

Feature-length films[edit]

Title Production by Year Note
Transformers DreamWorks Pictures
Paramount Pictures
Transformers: Revenge of the Fallen DreamWorks Pictures
Paramount Pictures
G.I. Joe: The Rise of Cobra Paramount Pictures 2009
Transformers: Dark of the Moon Paramount Pictures [19] 2011
Battleship Universal Pictures 2012
G.I. Joe: Retaliation Paramount Pictures [20] 2013
Transformers: Age of Extinction Paramount Pictures 2014
Upcoming films
Title Production by Year Note
Ouija Universal Pictures 2014
Jem and the Holograms Universal Pictures/Blumhouse Productions/Scooter Braun Productions[21] 2015 Filming
Transformers 5 Paramount Pictures 2016
G.I. Joe 3 Paramount Pictures 2016
Candy Land Happy Madison/Columbia Pictures TBA
Monopoly Emmett/Furla Films TBA
Hungry Hungry Hippos Emmett/Furla Films[1] TBA
Tonka Columbia Pictures/Happy Madison/Sony Pictures Animation[22] TBA
Magic: The Gathering 20th Century Fox[18] TBA

Other Hasbro filmography[edit]

Television series[edit]

Animated films[edit]

Live-action films[edit]


  1. ^ a b c d e Graser, Marc (December 11, 2012). "Hasbro Studios chief Davis takes charge of entertainment". Variety. Retrieved 6 February 2013. 
  2. ^ a b c "Hasbro Reacquires Sunbow Cartoons". icv2.com. May 15, 2008. Retrieved 6 April 2013. 
  3. ^ The Brewsters (November 16, 2010). "Hasbro Studios and Corus Entertainment’s Kids Networks Reach Broad Animation and Live-Action Programming Agreement". CartoonBrew.com. Retrieved June 5, 2011. 
  4. ^ Hasbro Studios content takes to the skies. October 6, 2011. Kidscreen.com.
  5. ^ Andreeva, Nellie (February 28, 2013). "Layoffs In Hasbro Studios’ Game Show & Reality Department". Deadline (Penske Business Media, LLC). Retrieved October 13, 2014. 
  6. ^ Variet (2014-07-18). "Hasbro to Launch ‘Transformers: Robots in Disguise’ Show in Spring 2015 (EXCLUSIVE)". Retrieved 2014-07-18. 
  7. ^ Schmidt, Gregory (2013-05-13). "A New Direction for a Hasbro Stalwart". New York Times. Retrieved 2013-05-13. "The movie, created by Hasbro Studios, the company’s production division, will then be released in more than 200 theaters nationwide;" 
  8. ^ a b c d e Fritz, Ben (January 30, 2012). "Universal-Hasbro deal fizzles with departure of 'Stretch Armstrong'". Los Angeles Times. Retrieved 6 February 2013. 
  9. ^ a b Collura, Scott (May 13, 2008). "More Hasbro Movies Coming". ign.com. Retrieved 6 February 2013. 
  10. ^ Block, Alex Ben (December 11, 2012). "Hasbro Restructures TV/Film Efforts, Puts Stephen Davis in Charge". Hollywood Reporter. Retrieved 6 April 2013. 
  11. ^ Waddingtons: A Brief History. at World of Playing Cards.
  12. ^ "Hasbro banking on ‘Transformers’ hitting it big". NBC News. AP. June 18, 2007. Retrieved 6 February 2013. 
  13. ^ Rich, Katey (February 7, 2012). "Universal Paid Millions To Not Make Hasbro's Board Game Movies". Cinema Blend.com. Retrieved 6 April 2013. 
  14. ^ Fleming, Mike (31 January 2012). "Hasbro’s ‘Candy Land’ Lands With Adam Sandler". Deadline. Retrieved 31 January 2012. 
  15. ^ "Monopoly, Hungry Hungry Hippos Movies in the Works". Hollywood Reporter.com. October 4, 2012. Retrieved 6 February 2013. 
  16. ^ Steve, Sanger (Oct 8, 2012). "Emmet/Furla Films Plan For Monopoly Movie". worldtvpc. Retrieved 6 April 2013. 
  17. ^ Relativity Abandons 'Stretch Armstrong' Movie.
  18. ^ a b Kit, Borys. (January 13, 2014). Fox to Bring 'Magic: The Gathering' to the Big Screen. Hollywood Reporter. Accessed on January 14, 2014.
  19. ^ "Transformers 3 release date". Michael Bay. March 17, 2009. Retrieved August 4, 2009. 
  20. ^ "G.I. Joe: Retaliation (2013)". New York Times. Retrieved 2012-02-19. 
  21. ^ "Jason Blum, Scooter Braun Prods & Jon M. Chu Team With Hasbro On 'Jem And The Holograms' Video". Deadline Hollywood. March 20, 2014. Retrieved March 22, 2014. 
  22. ^ Fleming, Mike (June 11, 2012). "Sony To Make Tonka Trucks Animated Pic". Deadline. Retrieved June 30, 2012. 

External links[edit]