||This article may require copy editing for grammar, style, cohesion, tone, or spelling. (February 2013)|
|Genre||animation, game shows|
|Headquarters||Los Angeles, California|
|Number of locations||3|
|Key people||Stephen J. Davis (President)
Terry Scott, (SVP, Cake Mix Studio)
|Production output||animation, game shows, television, Movies|
Cake Mix Studio
Hasbro Studios is an American "virtual" production company located in Los Angeles, California. It is a wholly owned subsidiary of Hasbro. Originally just a TV production division, many of its TV shows are based on Hasbro properties and are broadcast on Hub Network, a joint venture between Hasbro and Discovery Communications.
In the early 1980s, when Hasbro decided to begin creating animated series based on Hasbro properties, they hired Sunbow Productions, who was already producing commercials for them, to create such series as G.I. Joe and The Transformers.
This arrangement worked well for many years, until, in May 2008, Hasbro reacquired from Sunbow Productions the animated series based on Hasbro properties, so that they could create programs in-house.
Hasbro Studios was formed in 2009 for TV development, production, and distribution under Stephen Davis as president.
In December 2012, Hasbro transferred all entertainment divisions to Hasbro Studios, including their Los Angeles-based film group and Cake Mix Studio, the company's Rhode Island-based commercials and shortform content producer.
|Pound Puppies||Paul & Joe Productions
9 Story Entertainment
(episodes 1 to 7)
(episodes 8 to 65)
Top Draw Animation
(episodes 8 to 65)
|October 10, 2010||November 16, 2013|
|My Little Pony: Friendship Is Magic||DHX Media/Vancouver
Top Draw Animation
|October 10, 2010||present|
|The Adventures of Chuck and Friends||Nelvana
|October 15, 2010||December 26, 2011|
|G.I. Joe: Renegades||Darby Pop Productions
|November 26, 2010||July 23, 2011|
K/O Paper Products
Darby Pop Productions
|November 29, 2010||July 26, 2013||The show was also produced by Televisa Internacional|
|Transformers: Rescue Bots||Darby Pop Productions
|February 18, 2012||present||Produced by Televisa Internacional, it was broadcast as a preview in 2011 on The Hub. Transformers: Rescue Bots officially premiered in 2012.|
|June 2, 2012||present||Produced by RCN Internacional|
|Littlest Pet Shop||DHX Media/Vancouver
Top Draw Animation
|November 10, 2012||present|
|Family Game Night||October 10, 2010||present|
|Pictureka!||October 11, 2010||January 13, 2011|
|Taylor Swift: Journey to Fearless||October 22, 2010||October 24, 2010|
|The Game of Life||September 3, 2011||April 22, 2012|
|Scrabble Showdown||September 3, 2011||April 22, 2012|
|Clue||November 14, 2011||November 17, 2011|
|My Little Pony: Equestria Girls ||2013|
|Transformers Prime Beast Hunters: Predacons Rising||2013|
|Headquarters||Universal City, California, USA|
|Key people||Bennett Schneir (VP)|
Hasbro had a 1980s animated Transformers movie. Waddingtons, later purchased in 1994 by Hasbro, Clue's US licensee, had a Clue movie made in 1985. Hasbro had previously licensed Transformers to DreamWorks for a live action film released in 2007. The Transformers franchise continued with Paramount Pictures, the distribution of and acquirer of DreamWorks, with the addition of the G.I. Joe property.
Hasbro and Universal Pictures signed an agreement in February 2008 to derive and produce four films from seven Hasbro properties: "Battleship," "Candy Land," "Clue," "Magic: The Gathering," "Monopoly", "Ouija," and "Stretch Armstrong." Hasbro was to pay for all development cost for the films and Universal was supposed to pay a $5 million for properties not made into films. In May, Bennett Schneir was hired to head up its film division while Hasbro also reacquired from Sunbow Productions animated series based on Hasbro properties.
By 2012, all Hasbro properties at Universal — except for Battleship — had their development halted. While Hasbro's film division continued to have an office on the Universal lot, Hasbro was able to take the Universal agreement properties to any studio. Universal paid a multimillion dollar fee instead of the $5 million/property to get out of the agreement. On 31 January 2011, it was announced that Columbia Pictures, Happy Madison, and Adam Sandler were in final negotiations to develop the Candy Land film. In February, Stretch Armstrong was set up with Relativity Media. In October, Hasbro signed a three picture co-production two year deal which includes a first look provision with Emmett/Furla for Monopoly, Action Man, and Hungry Hungry Hippos, with Envision Entertainment’s partners Stepan Martisoyan and Remington Chase as co-financier. In December, Hasbro transferred the feature films division into Hasbro Studios along with its other short form film division.
By October 2013, Relativity and Hasbro had dropped the Stretch Armstrong movie from their schedules. In January 2014, Hasbro announced a franchise film deal with 20th Century Fox for Magic: The Gathering by its subsidiary Wizards of the Coast.
|Transformers: Revenge of the Fallen||DreamWorks Pictures
|G.I. Joe: The Rise of Cobra||Paramount Pictures||2009|
|Transformers: Dark of the Moon||Paramount Pictures ||2011|
|G.I. Joe: Retaliation||Paramount Pictures ||2013|
|Transformers: Age of Extinction||Paramount Pictures||2014|
|Candy Land||Happy Madison/Columbia Pictures||TBA|
|Hungry Hungry Hippos||Emmett/Furla Films||TBA|
|Tonka||Happy Madison/Sony Pictures Animation/Billionfold Studios||TBA|
|Magic: The Gathering||20th Century Fox||TBA|
Other Hasbro filmography
Animated films featuring Hasbro toy lines include:
- My Little Pony: The Movie
- The Transformers: The Movie
- G.I. Joe: The Movie
- G.I. Joe: Spy Troops
- G.I. Joe: Valor vs. Venom
- G.I. Joe: Ninja Battles
- Action Man: Robot Atak
- Action Man: X Missions – The Movie
- Action Man: The Gangrene Code
- Graser, Marc (December 11, 2012). "Hasbro Studios chief Davis takes charge of entertainment". Variety. Retrieved 6 February 2013.
- "Hasbro Reacquires Sunbow Cartoons". icv2.com. May 15, 2008. Retrieved 6 April 2013.
- The Brewsters (November 16, 2010). "Hasbro Studios and Corus Entertainment’s Kids Networks Reach Broad Animation and Live-Action Programming Agreement". CartoonBrew.com. Retrieved June 5, 2011.
- Hasbro Studios content takes to the skies. October 6, 2011. Kidscreen.com.
- Schmidt, Gregory (2013-05-13). "A New Direction for a Hasbro Stalwart". New York Times. Retrieved 2013-05-13. "The movie, created by Hasbro Studios, the company’s production division, will then be released in more than 200 theaters nationwide;"
- Fritz, Ben (January 30, 2012). "Universal-Hasbro deal fizzles with departure of 'Stretch Armstrong'". Los Angeles Times. Retrieved 6 February 2013.
- Collura, Scott (May 13, 2008). "More Hasbro Movies Coming". ign.com. Retrieved 6 February 2013.
- Block, Alex Ben (December 11, 2012). "Hasbro Restructures TV/Film Efforts, Puts Stephen Davis in Charge". Hollywood Reporter. Retrieved 6 April 2013.
- Waddingtons: A Brief History. at World of Playing Cards.
- "Hasbro banking on ‘Transformers’ hitting it big". NBC News. AP. June 18, 2007. Retrieved 6 February 2013.
- Rich, Katey (February 7, 2012). "Universal Paid Millions To Not Make Hasbro's Board Game Movies". Cinema Blend.com. Retrieved 6 April 2013.
- Fleming, Mike (31 January 2012). "Hasbro’s ‘Candy Land’ Lands With Adam Sandler". Deadline. Retrieved 31 January 2012.
- "Monopoly, Hungry Hungry Hippos Movies in the Works". Hollywood Reporter.com. October 4, 2012. Retrieved 6 February 2013.
- Steve, Sanger (Oct 8, 2012). "Emmet/Furla Films Plan For Monopoly Movie". worldtvpc. Retrieved 6 April 2013.
- Relativity Abandons 'Stretch Armstrong' Movie.
- Kit, Borys. (January 13, 2014). Fox to Bring 'Magic: The Gathering' to the Big Screen. Hollywood Reporter. Accessed on January 14, 2014.
- "Transformers 3 release date". Michael Bay. March 17, 2009. Retrieved August 4, 2009.
- "G.I. Joe: Retaliation (2013)". New York Times. Retrieved 2012-02-19.
- Fleming, Mike (June 11, 2012). "Sony To Make Tonka Trucks Animated Pic". Deadline. Retrieved June 30, 2012.
- Fox to Bring 'Magic: The Gathering' to the Big Screen (Exclusive)