Havana Club

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Havana Club International
Type Private
Founded Santa Cruz del Norte, Cuba 1878 (1878)
Owner(s) Havana Club International
Website Havana Club Homepage

Havana Club is a brand of rum made in Santa Cruz del Norte, Cuba. José Arechabala established the brand in 1878. After the Cuban Revolution of 1959, the Cuban government nationalized the distillery and company. Subsequently, the Arechabala family left for Spain, then emigrated to the United States. Since 1994 it has been produced by Havana Club International, a 50:50 joint venture between Pernod Ricard and the Cuban government.[1]

Grades of Havana Club Rum[edit]

Havana Club 7 años

Añejo 15 Años (15 Years)[edit]

The Havana Club Añejo 15 Años Gran Reserva has an alcohol content of 40% ABV. It is produced by repeatedly blending and aging selected rums and aguardientes in old oak casks.

Cuban Barrel Proof[edit]

Cuban Barrel Proof is bottled straight from the barrel. The alcohol content is slightly higher than Añejo 15 Años at 45% ABV. It is blended by Don José Navarro then "finished" in younger oak casks. The casks are then opened and the batch of rum is bottled.

Máximo Extra Añejo[edit]

Máximo Extra Añejo was announced in November 2006 by Pernod Ricard, whose marketeers labelled it a new "ultra-premium extra-aged rum." It has an alcohol content of 40% ABV. This Rum is a blend of many different ages of rum, repeatedly blended with fresh sugarcane distillate and then further aged. The final act of blending, the "toque" produces the finished product.[2]

The distillery in Santa Cruz del Norte

Other grades of Havana Club rum[edit]

  • Añejo Blanco (White - 1 year)
  • Añejo 3 Años (3 years)
  • Añejo Especial (Special - 4 years)
  • Añejo Reserva (Reserve - 5 years)
  • Añejo 7 Años (7 years)

Loco[edit]

Havana Club also produces Loco (sometimes called Havana Loco) which is fruit juice mixed with Añejo Blanco rum (loco in Spanish means crazy)[citation needed]. These drinks are a derivative of Smirnoff and Bacardi pre-mixed drinks. The flavors are:

  • Limón
  • Mango
  • Pasión
  • Toronja (pink grapefruit)

International Sales[edit]

The Havana Club brand is sold outside of Cuba in conjunction with Pernod Ricard. Havana Club is not sold in the United States, however, due to the United States embargo against Cuba. Bacardi sells a different rum in the U.S., also called Havana Club but unrelated to the Cuban version. The Bacardi product, which is made in Puerto Rico, has been the subject of trademark violation litigation by Pernod Ricard.[3]

References[edit]

  1. ^ Wayne Curtis (2006). And a Bottle of Rum. Random House. p. 145. 
  2. ^ Havana Club lanza nuevo ron 'Maximo' a 1.200 dolares la botella (in Spanish)
  3. ^ Joaquín Roy (2000). Cuba, the United States, and the Helms-Burton Doctrine. University Press of Florida. p. 55. 

External links[edit]

Coordinates: 23°09′08″N 81°55′03″W / 23.15222°N 81.91750°W / 23.15222; -81.91750