Britain’s Favourite Seaside Holiday
|Industry||Leisure / Holidays|
|Headquarters||Hemel Hempstead, Hertfordshire, UK|
|Number of locations||35 Caravan Parks in UK|
|Key people||John Dunford (Chief Executive)
|Products||Caravan Holiday Parks
|Operating income||£35.2m (2010)|
|Net income||£25.6m (2010)|
|Parent||Bourne Leisure Limited|
Haven Holidays owns and operates 35 family holiday parks, providing caravan, touring and camping facilities across Britain in predominantly coastal locations. Haven provides touring holiday facilities at 23 of the 35 holiday parks it operates, with 14 of these also offering camping pitches for tents and a further 4 offering pitches for trailer tents. Over the last ten years a rolling investment programme has provided new accommodation, landscaping, Spas, golf courses, adventure golf as well as enhancements to some of the leisure pools with flumes, slides and Space Bowls.
Haven holidays is part of Bourne Leisure Ltd who also own Warner Leisure Hotels and Butlins Resorts. The current company was created as in 2004, following the amalgamation of the British Holidays chain with the Haven Holidays chain, which parent company, Bourne Leisure, purchased from The Rank Group in 2000. It now entirely trades as Haven.
Although the Haven name is now used for the combined chain, the existing company is, in effect, a continuation of the previous company.
The children's mascot in Haven was previously Rory the Tiger and in British Holidays was Bradley Bear. However, since merging, both mascots are seen in all parks, alongside other children's characters from both former companies such as Greedy the Gorilla, Anxious the Elephant and human characters Ned and Polly forming the Zoo Troop (now known as the Seaside Squad) however Merlin Sylvester the snake and Manic the parrot was scrapped in 2009. In 2008, Haven launched a new kids programme, Kids Alive to help encourage children to exercise and enjoy active lifestyles, which is part of the company's attempt to take on board the advice of the British Health Council in tackling childhood obesity. Part of the Kids Alive programme in Haven is "Wake and Shake" which is a warm up programme the kids do in club R n B as a warm up to start the day. However this has since been replaced by B Fit with Rory, a wake up show were children get active with Rory and the FunStars.