Hawtai

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Rongcheng HawTai Automobile Co., Ltd.
Founded 2000 (Shandong)[1]
Headquarters Beijing, China[2]
Key people Richard Zhang (Vice President)[3]
Products SUVs, sedans[3]
Owner(s) Zhang Xiugen[3]
Website Hawtai Motor
Hawtai
Simplified Chinese 华泰
Literal meaning Hawtai

Hawtai (officially Rongcheng HawTai Automobile Co., Ltd.)[4] is a Chinese automotive manufacturing company headquartered in Beijing, China[5] although it produces far from the capital. Selling cars and SUVs under the Hawtai brand, from 2002 to 2010 the company had a joint venture or other form of legal cooperation with Hyundai Motors that manufactured Hyundai-brand passenger cars for the mainland China market; Hawtai continues to use some Hyundai technology today.[6]

As of late 2010, its production capacity was reported to be 350,000 units/year.[7][note 1] What distinguishes Hawtai from rival private Chinese automakers is its diesel engine production ability and a late 2000s dissolution of its partnership with a famous name foreign firm.[citation needed] Billing itself as a clean vehicle brand, Hawtai is a supplier to the Chinese State.[8]

Name[edit]

Although correctly romanized as Huátài in pinyin, and previously romanized as Huatai in branding, Hawtai is now the preferred way to spell the name of this Chinese automaker with the Latin alphabet.[9] In Chinese, the name means "magnificent extremes".

History[edit]

Founded in 2000,[1] it is, as of May 2011, owned by Zhang Xiugen, a Chinese entrepreneur.[3] Initially producing an SUV,[8] a 2002[1] cooperation with Hyundai allowed it to manufacture Hyundai-branded SUVs starting in 2003,[8] which it also started selling under its own name in 2004.[10] Only the engines may have differentiated these Hawtai-branded offerings.[citation needed] The company added sedans to its product line in 2010,[11] and these are probably the first vehicles it both designed and manufactured.[citation needed]

Failed Saab bailout

Although it was never consummated, in early May 2011, Hawtai agreed to provide EUR 150 million to Spyker Cars, the then-current owner of Saab, in exchange for Chinese manufacturing rights to the new Saab 9-3 and a 30% ownership of this Swedish vehicle maker.[12] The deal quickly fell through.[13]

Technology transfers

Hawtai appears eager to absorb foreign technology, and the company has sought such transfers repeatedly in the process gaining access to diesel engine[14] and vehicle platform technologies. Around the time of the 2009 Chrysler Chapter 11 reorganization, this American automaker discussed the possibility of an asset sale with Hawtai.[15]

In the early 2000s, Hawtai purchased technology from Hyundai Motors including some used in the first generation Santa Fe.[6] The company sells a Hawtai-branded version of this small SUV,[16] as well as one of the Hyundai Terracan.[17] c. 2010, both models used the same names as their Hyundai-branded counterparts, but by 2014 the Hawtai Santa Fe was being referred to as a Hawtai C9.[18] The company does not appear reluctant to divulge the source of the intellectual property that appears in these vehicles; it refers to the C9 as a "Korean classic".[18]

Hawtai utilizes engine technologies that were developed by other companies including some created by Italian diesel engine experts VM Motori.[14]

Hyundai joint venture

In 2002, Hawtai began a licensing deal,[14] partnership, or joint venture with Hyundai motors, but, as of late 2010, this has ceased.[6] Hawtai continued to be referred to as a Hyundai partner as late as 2011, however.[19] Regardless of the specific legal nature of the project, the Hyundai-Hawtai cooperation produced Chinese-market versions of several Hyundai models: the Hyundai Matrix,[5] a people carrier, the Hyundai Santa Fe,[20] and the Hyundai Terracan.[20] The Santa Fe was the fifth most-purchased SUV in China in 2010,[21] and at least some Hawtai versions of the car may differ significantly from those sold in other markets.[22] Both Hyundai SUVs have experienced continued popularity in China.[23] Hawtai's newest SUV, the B35 Bolgheri (Baolige in Chinese) utilizes Hyundai platform technology.[24]

Proposed Proton collaboration

Between 2011[25] and 2012,[26] a tie-up between Malaysian Proton and Hawtai was touted. This as-yet-incomplete deal may have originated at an ASEAN-sponsored business conference.

Products[edit]

Hawtai currently produces the following vehicles:[27]

  • B11 (1.8 and 2.0 litre)
  • B21 (1.5 and 2.0 litre)
  • Boliger (1.8 and 2.0 litre)
  • Santa Fe (1.8 and 2.0 litre)
  • Terracan (2.4 litre)
Hawtai B11 
Hawtai B35 Baolige, on Santa Fe base 

Engines[edit]

Some Hawtai models use SAIC Motor engines,[22] but other powerplants are said to be Hawtai's own using technology purchased from Italian diesel experts VM Motori.[24] The company states that the design of these engines, made at its Inner Mongolia site, has been modified in-house.[28]

Operations[edit]

Hawtai has passenger car production faciliites in Ordos, Inner Mongolia,[29] and Rongcheng, Shandong.[1] The latter site has a 150,000 vehicles per year production capacity.[8] The Inner Mongolia site has a production capacity of 300,000 units/year, manufactures modern diesel engines, and may have been under construction as of February 2010.[30] Such production capacity figures may consider whole vehicles and engines as discrete. This facility produces transmissions as well as engines.[8] Hawtai claims production capacity figures for this location of one million engines, 500,000 whole vehicles, and the same number of transmissions.[8]

The company claims a bus production facility in Yanbian was established in 2002.[8]

A former process technology/engine localization office in Beijing[23] may be a site for R&D efforts.

Sales[edit]

A total of 28,812 Hawtai passenger cars were sold in China in 2013, making it the 50th largest-selling car brand in the country in that year (and the 30th largest-selling Chinese brand).[31]

Exports[edit]

The company has exported to Angola, southeast Asia, and one or more of the CIS nations, a grouping of former Soviet Bloc states.[8] Hawtai has contacted at least one Russian automotive assembler, Derways, in an attempt to start CKD sales,[32] and it's also explored the possibility of auto assembly at a soon-to-be-operational free trade zone in Valencia, Spain, signing an MoU with a Spanish mayor.[33]

Notes[edit]

  1. ^ Production capacity figures may consider engines and vehicles as discrete.

References[edit]

  1. ^ a b c d "ABOUT HAWTAI MOTOR". en.hawtaimotor.com. Hawtai. Archived from the original on 9 Aug 2013. Retrieved 9 Aug 2013. 
  2. ^ China's Hawtai Motor comes to Saab's rescue chinadaily.com, 2011-05-03
  3. ^ a b c d Saab rescued by Chinese automaker reuters.com, Tue May 3, 2011 11:41am EDT
  4. ^ Rongcheng HawTai Automobile Co., Ltd. businessweek.com
  5. ^ a b Huatai Automobile to manufacture Hyundai matrix gasgoo.com, 06, 2008
  6. ^ a b c "Hawtai to launch B35 SUV at years end". chinacartimes.com. November 15, 2010. Archived from the original on 26 Oct 2013. Retrieved 21 July 2014. 
  7. ^ Hawtai Motor establishes strategic partnership with BWI. globaltimes.cn, December 28, 2010
  8. ^ a b c d e f g h "Welcome to Hawtai Motor". en.hawtaimotor.com. Hawtai. c. 2011. Archived from the original on 21 Jul 2014. Retrieved 21 July 2014. 
  9. ^ "Tail end of Guangzhou: Huatai’s game changing cars". chinacartimes.com. December 28, 2010. Archived from the original on 26 Oct 2013. Retrieved 21 July 2014. 
  10. ^ Saab's Chinese saviour dismisses doubts over deal France 24. 06 May 2011.
  11. ^ Auto China 2010 preview: Hawtai to launch 3 new models. globaltimes.cn, April 02 2010
  12. ^ UPDATE 2-Saab shareholder hopefuls file for Swedish nod reuters.com, Fri May 6, 2011 7:25am EDT
  13. ^ Saab's Chinese rescue deal falls through reuters.com, Thu May 12, 2011 10:22am EDT
  14. ^ a b c Roberts, Graeme (3 May 2011). "BACKGROUNDER: Hawtai who?". just-auto.com/. Aroq Ltd. Retrieved 22 July 2014. 
  15. ^ Chrysler renews search for China partner: sources reuters.com, Wed Aug 26, 2009 4:27pm EDT
  16. ^ "Santa Fe". en.hawtaimotor.com. Hawtai. Archived from the original on 18 Sep 2013. Retrieved 21 July 2014. 
  17. ^ "Terracan". en.hawtaimotor.com. Hawtai. Archived from the original on 5 Sep 2013. Retrieved May 6, 2011. 
  18. ^ a b "HAWTAI C9: Profile". en.hawtaimotors.com. Hawtai. Retrieved 22 July 2014. 
  19. ^ Dongmei, Liang (2011-07-21). "Automaker Hawtai Revving Up Corporate Reform". Caixin Online. Caixin Media Company Ltd. Retrieved 22 July 2014. 
  20. ^ a b "A New Bentley? No, It Is a Hawtai B11". ChinaAutoWeb. 2010-08-17. 
  21. ^ Top 10 Best-Selling Sedans and SUVs in 2010 chinaautoweb.com, January 14, 2011
  22. ^ a b "Huatai-Hyundai and Roewe hook up to stick 1.8T in SanteFe". chinacartimes.com. October 11, 2007. Archived from the original on 1 Apr 2012. Retrieved 21 July 2014. 
  23. ^ a b Huatai gets brand recognition through clean diesel tech. globaltimes.cn, January 20, 2011
  24. ^ a b "Hawtai Motor Names the B35 SUV "Bolgheri": Auto Shanghai in Pictures". ChinaAutoWeb. 2011-04-22. 
  25. ^ "Proton and Hawtai expected to ink collaboration deal soon". paultan.org. Driven Communications Sdn Bhd. 30 December 2011. Retrieved 22 July 2014. 
  26. ^ Lee, Carman (February 2, 2012). "Hawtai-Proton partnership still proceeding to schedule". gasgoo.com. Gasgoo. Retrieved 22 July 2014. 
  27. ^ "Chinese Brands". China Auto Web. Retrieved 5 April 2014. 
  28. ^ "TECHNOLOGYOF EUROPEDRIVE TO GREEN". en.hawtaimotor.com. Hawatai. Archived from the original on 13 Sep 2013. Retrieved 21 July 2014. 
  29. ^ "Hawtai to launch more SUV’s in 2012, also 2.0TDI and 6 speed gearbox". chinacartimes.com. December 8, 2010. Archived from the original on 26 Oct 2013. Retrieved 21 July 2014. 
  30. ^ China's largest clean diesel motor plant in production. globaltimes.cn February 01 2010
  31. ^ "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. Retrieved 5 April 2014. 
  32. ^ "Taiwan's Luxgen Launches SUV Production in Russia." Ward's Auto World (Online Exclusive). Penton Media, Inc. 2013. HighBeam Research. 20 Jul. 2014
  33. ^ "China's Hawtai May Assemble Cars in Spain." Ward's Auto World (Online Exclusive). Penton Media, Inc. 2013. HighBeam Research. 20 Jul. 2014

External links[edit]