Heal the Bay
|Focus||Protecting the Santa Monica Bay, the California coastline and the surrounding watersheds.|
|Method||environmental advocacy, Research and Education|
Heal the Bay is dedicated to protecting California's Santa Monica Bay, a region of the Pacific coast encompassed by Malibu's Point Dume on the north and the Palos Verdes Peninsula on the south. In broader terms, it also supports efforts to preserve and protect all Southern California coastal waters and watersheds.
As a part of its mission, Heal the Bay supports Public Health & Education outreach programs as well as sponsoring Beach Cleanup programs such as Coastal Cleanup Day and Adopt-a-Beach. It also operates the Santa Monica Pier Aquarium, which was formerly known as the Ocean Discovery Center and was operated by UCLA until 2003.
According to Heal the Bay's website, the organization's Mission Statement is as follows:
Heal the Bay is a nonprofit environmental organization dedicated to making Southern California coastal waters and watersheds, including Santa Monica Bay, safe, healthy and clean. We use research, education, community action and advocacy to pursue our mission.
- "Styrofoam Cups: From Trash to Fashion". Heal the Bay. Retrieved 2013-02-16.