Healthline

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For the bus rapid transit line in Cleveland, see HealthLine.
Healthline Networks, Inc.
Type Private
Founded 1999
Headquarters San Francisco, USA
Key people Dean Stephens, Co-Founder and CEO, Niraj Katwala,
CTO & GM [1]
Products Health information services
Employees 105 (2013)[2]
Website www.healthline.com

Healthline Networks is a privately owned provider of health information and technology solutions for publishers, advertisers, employers, healthcare providers, and health plans.[3]

Overview[edit]

Dr. James Norman, an endocrine specialist and Internet health education pioneer, originally founded the company in 1999 as YourDoctor.com.[4] In 2005, the company was re-launched as Healthline Networks.[5] Today, the company is headquartered in San Francisco, California.[6] According to information retrieved from InsideView in 2013, Healthline Networks has over $21 Million in revenue and 105 employees.[6]

Deloitte ranked Healthline Networks as one of the top 500 fastest growing technology companies in North America in 2010, 2011, 2012 and 2013.[7]

Investors in the privately held company include Aetna Ventures, LLC, Comcast Ventures, GE, Investor Growth Capital, Kaiser Permanente Ventures, Reed Elsevier Ventures, U.S. News & World Report, and VantagePoint Capital Partners.[8][9]

The company’s product suite consists of health search and navigation products (BodyMaps, HealthLinks, HealthAnswers), including clinical applications of these products (Symptom Search, Treatment Search, Doctor Search, Drug Search).[6] The product suite also includes display, banner and rich media advertising services, and medical reference content.[6]

Healthline.com[edit]

Healthline Network’s content website, Healthline.com, is a top ten health information destination site.[10] According to comScore, Healthline.com had over 3.3 million visitors in October 2013 and 7 million page views.[11] The site is a significant competitor to WebMD.[12][4] [clarification needed]In 2009, Kim Komando, a technology columnist with USA Today, listed Healthline.com as a top health information website.[13]

In addition to Healthline.com, the company also provides health-related content, tools and services to more than 40 other sites.[14] In 2010, Healthline Networks signed an agreement to provide medical and health-related content and tools to Yahoo Health[14] Other partners include AARP.com and DoctorOz.com.[4] Healthline Networks software also powers Aetna’s patient portal.[15]

Products[edit]

Healthline Taxonomy[edit]

Healthline gathers source data from multiple industry-standard sources. It subscribes to and receives regular updates from these source data providers:

  • UMLS Lists including the following medical, pharma codes, and Classifications: LOINC, ICD 9, ICD 10, MeSH, SNOMED, CPT 4, and ICP
  • UMLS- for concepts and MeSH (medical subject headings)
  • Drug codes like NDC and RxNORM
  • Reimbursement codes like ICD-9, CPT-4, ICD-10
  • SNOMED for clinical observations and LOINC for laboratory codes

While these third party lists provide comprehensive medical source data, they require further vetting and organization. Healthline’s engineering team imports this massive, disparate collection of data (UMLS alone has more than 64 million records), and organizes the data into more manageable thematic groupings. The compressed data is screened to correct and/or eliminate redundant, inaccurate or incomplete terms. Following the incorporation of source data from the above mentioned sources, Healthline’s team of medical informaticians, clinicians and subject matter experts add other lists that cover health-relevant related and lifestyle topics such as diet, exercise, and supplements. Healthline employs professionals representing all major specialties in the health care industry to verify incoming information as well as perform scheduled updates that capture the latest information. Example: “Swine flu” normally might rank lower on the taxonomy’s disease listing based on Healthline’s criteria of longevity or incidence rate; however, when Healthline medical experts noticed increased traffic for swine flu, they mapped new synonyms (H1N1), and added symptoms, treatments, precautions, and their associated codes.

Healthline SymptomSearch[edit]

Healthline SymptomSearch is a comprehensive tool with 1,000 diseases and conditions and 4,500 symptom choices. Unique features such as Guided Research, Filter Results, and Related Symptoms help users check the likely cause of their symptoms more quickly and accurately. Results include links to Healthline’s library of physician-reviewed articles, as well as to Healthline TreatmentSearch and Healthline DocSearch, enabling users to get more information about possible conditions, and take the next step in managing their health condition.

Healthline Provider Search[edit]

The Healthline DocSearch application culls results from a database of 1.3 million health professionals—one of the largest databases on the web—including physicians, chiropractors, nurses, clinicians, and alternative practitioners to find the right care in their area. Healthline DocSearch can further refine results by a doctor’s length of experience, languages spoken, education, hospital affiliation, and even letters in a last name. A unique doctor-compare feature opens a window that lets users compare up to 20 different doctors.

Healthline HealthWeb[edit]

Contextual health advertising network reaching over 33 million monthly users and over 30 of the largest health publishers. HealthSTAT, a contextual ad targeting technology, broadens condition-specific reach for health advertisers and improves monetization for publishers. The technology has the medical expertise to recognize and deliver ads against new health content in real time, enabling advertisers to dynamically deliver contextually relevant and/or condition-specific adjacency.[3]

Healthline Navigator[edit]

Healthline Navigator is an in-text content navigation tool that displays links to relevant content on a publisher's website as well as on other websites that the publisher chooses. Navigator's overlay window is activated by a user's mouse-over on specified health terms.

External links[edit]

References[edit]

  1. ^ "Executive Team". Healthline Networks. 
  2. ^ "Healthline Networks, Inc.". InsideView. 
  3. ^ a b "Healthline". CrunchBase. 
  4. ^ a b c Roush, Wade. [, http://www.xconomy.com/san-francisco/2011/11/30/healthline-battles-webmd-with-personalized-medical-search-tools-and-3d-body-maps/ "Healthline Battles WebMD With Personalized Medical Search Tools, Body Maps"]. Xconomy. Retrieved November 30, 2011. 
  5. ^ "Healthline". InsideView. 
  6. ^ a b c d "Healthline Networks, Inc.". InsideView. 
  7. ^ "Technology Fast 500". Deloitte. 
  8. ^ Gonzalez, Nick. "Healthline Gets $21 Million and Some New Friends". TechCrunch. Retrieved July 16, 2007. 
  9. ^ Arrington, Michael. "Healthline Just Raised Serious Cash". TechCrunch. Retrieved January 22, 2006. 
  10. ^ "Healthline". InsideView. 
  11. ^ "Overview Media Dashboard: Healthline.com". comScore. 
  12. ^ Tedeschi, Bob (January 23, 2006). "This Site Knows a Cold Isn’t a Rock Band". The New York Times. Retrieved January 23, 2006. 
  13. ^ Komando, Kim (July 30, 2009). "Online Tools Help Cope With Serious Illness". USA Today. Retrieved July 30, 2009. 
  14. ^ a b Helft, Miguel (April 1, 2010). "Yahoo Teams Up With Healthline". The New York Times. Retrieved April 1, 2010. 
  15. ^ Kolbasuk McGee, Marianne. "Aetna Taps Healthline for Patient Portal". Information Week. Retrieved March 29, 2011.