Healthy Choice is the name of a brand of refrigerated and frozen foods owned by ConAgra Foods. According to ConAgra's official corporate history, it came into being after then-ConAgra CEO Charles "Mike" Harper suffered a heart attack in 1985. Forced to dramatically alter his diet, he came up with the idea of a line of healthier frozen foods.
In April 2009, ConAgra reintroduced Healthy Choice's line of frozen meals along with new products, including a line of All Natural Entrees. To promote the changes, Healthy Choice spent between $90 million to $100 million on a multimedia campaign that includes advertisements with actress Julia Louis-Dreyfus featured in commercials directed by Christopher Guest. Other rebranding efforts included new packaging designs.