The song was released to radio on April 13, 2010, debuting at #36 on the U.S. BillboardMainstream Top 40 (Pop Songs) chart the following week. After seven weeks on the chart, it peaked at #31 in June 2011, the group's first single to miss the top 30 on that chart. Fearne Cotton chose this song as her Record of the Week on October 25, 2010.
A music video was also made and released, which premiered on Vevo on June 4, 2010. The video was directed by Doug Spangenberg, who had previously directed their video for "Heels Over Head" which was a live video from their Read Between the Lines album. The music video takes place at a beauty pageant ("Brockton Beauties") where the girls are sabotaging each other to win.