List of Unilever brands
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(Redirected from Heartbrand)
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[edit] Billion-Euro brands
Brands with annual sales of one billion euros or more:[1]
[edit] Heartbrand
Unilever is the world's biggest ice cream manufacturer, with an annual turnover of €5 billion.[5] With the exception of its USA brandnames Popsicle, Klondike, Ocean Spray ice cream, Slim Fast ice cream, Breyers, Starbucks and Ben & Jerry's, the bulk of the company's ice cream business falls under its "Heartbrand" brand umbrella, so called because of the brand's heart-shaped logo. Unilever currently operates eleven ice cream factories in Europe; the biggest include factories at Heppenheim in Germany, Caivano in Italy, St. Dizier in France, Gloucester in the United Kingdom and Santa Iria da Azóia in Portugal.
The Heartbrand was launched in 1998 (and slightly modified in 2003) as an effort to increase international brand awareness and promote cross-border synergies in manufacturing and marketing ("centralisation"). It is present in more than 40 countries[5]. Although the logo is common worldwide, each country retained the local brand so as to keep the familiarity built over the years, one notable exception being Hungary where the previous Eskimo brand was replaced with Algida in 2003.
In 2005, Glidat Strauss received special permission from Unilever to export their brand of ice cream to the United States because of the strict kosher certification the products in Israel have. Under terms of the agreement, Strauss ice cream and krembo may be sold only in kosher supermarkets and import shops. It is distributed in North America by Dairy Delight, a subsidiary of Norman's Dairy.
Prior to the heart logo, each country could choose its own logo, although the most common one consisted of a blue circle with the local brand's name over a background of red and white stripes; second most common old logo, used by Wall's in the UK and other countries, was a yellow logo with Wall's in blue text.
Unilever generally manufactures the same ice-cream with the same names, with rare occasions of regional availability, under different brands. Some of these ice-creams include Carte D'Or, Cornetto, Magnum, Solero and Viennetta.
[edit] Food and beverages
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[edit] Partial list of national brands variants of the Heartbrand
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[edit] Home and personal care brands[7]
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[edit] References
- ^ 2008 Annual Report and Accounts pp. 5–6.
- ^ "Blue Band, Rama". http://www.unilever.com/brands/foodbrands/blueband_rama_countrycrock_doriana/index.aspx.
- ^ a b "Unilever Completes TIGI Acquisition". GCI magazine. April 14, 2009. http://www.gcimagazine.com/business/suppliers/acquisitions/42958262.html.
- ^ a b "TIGI consumer site". http://www.tigihaircare.com/consumer/en-NZ/home/.
- ^ a b "Unilever Heartbrand". Unilever. http://www.unileverbestfoods.com/ourbrands/foods/Heartbrand.asp. Retrieved 2006-09-08.
- ^ Streets Ice Cream
- ^ http://www.unilever.com/brands/personalcarebrands/default.aspx
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