Heello is an online social networking service and microblogging service launched in August 2011, and owned and operated by Heello Inc. Heello enables its users to send and read text-based posts and to share pictures and videos. Heello was founded by Noah Everett (the founder of Twitpic), exactly one day after Twitter rolled out its official photo-sharing app. Heello is financed by the money generated by TwitPic through online advertising. Within the first day, there were about average 4 Pings a second. On 12 August 2011, Noah Everett reported that Heello had reached 1 million Pings in just 2 days.
As of September 2012[update], the Heello API has not been released, so the developers are trying to create applications/tools using alternative ways.
The Heello team announced that they are working on a new version of the website, via Twitter on the 8 August 2012.
The link, new.heello.com, that they Tweeted on their Twitter account and Pinged from their website, mentions the development of mobile applications for the iPhone and Android platform.
A post from their blog  States that the new version's main features are going to be:
simple UI that focuses on your timeline
inline photos and videos in timelines
native check-in functionality backed by a global database of over 58 million places
a big focus on our developer ecosystem
users will own their data
On the 12th of January 2013, Heello launched its new, updated web service to over 1 million Heello users. The new update included Private Pings, header photos (similar to that of Facebook or Twitter), as well as a cleaner, slimmer design and an improved API. These changes were widely welcomed throughout the Heello user base and was admired for its modern design. Although it still has an ample of errors throughout the platform, the Heello community is working to help pull Heello back to its feet, and after 4 days of launching the new Heello, it already has over 65% of its user base back on and Pinging.