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Since 2009, Heimssýn has become notorious for releasing two commercial advertisements on television in Iceland, both of which found to contain fictional information. In the first one, the group claimed that accession to the EU meant a loss of one's national identity, independence, and implied loss of freedom, all of which was dismissed by experts at the University of Iceland. The second one cause greater uproar due to claims that the government had started discussions with the EU over potential accession against the people's will, however application for membership was the main agenda of Samfylkingin when elected in 2009.