Heinz 57

From Wikipedia, the free encyclopedia
Jump to: navigation, search
H. J. Heinz Company marketing material c.1909

Heinz 57 is a shortened form of a historical advertising slogan "57 Varieties" by the H. J. Heinz Company located in Pittsburgh, Pennsylvania, United States. It has come to mean anything that is comprised or mixed from a lot of parts or origins. It was developed from the marketing campaign that told consumers about the numerous products available from the Heinz company.

Usage[edit]

Henry J. Heinz introduced the marketing slogan "57 Varieties" in 1896. He later claimed he was inspired by an advertisement he saw while riding an elevated train in New York City (a shoe store boasting "21 styles"). The reason for "57" is unclear. Heinz said he chose "5" because it was his lucky number and the number "7" was his wife's lucky number.[1] However Heinz also said the number "7" was selected specifically because of the "psychological influence of that figure and of its enduring significance to people of all ages".[2] Whatever the reasons, Heinz wanted the company to advertise the greatest number of choices of canned and bottled foods for sale. In fact by 1892, four years before the slogan was created, the Heinz company was already selling more than 60 products.[3]

The first product to be promoted under the new "57 varieties" slogan was prepared horseradish.[4] By 1940, the term "Heinz 57" had become so synonymous with the company the name was used to market a steak sauce.

1934 Cookbook products[edit]

*Beefsteak Sauce was renamed Heinz 57 Sauce in 1940.[6][7]

Bottle design[edit]

The relatively high viscosity and thixotropic[8] nature of ketchup can make pouring it from a glass bottle somewhat difficult and unpredictable, and several urban legends surrounding this phenomenon have arisen. According to one popular folk remedy, repeatedly hitting the "57" mark on a glass Heinz ketchup bottle makes the ketchup pour out more quickly and easily. The New York Times suggests this is a matter of intentional design, with Heinz having placed the "57" mark on that particular spot of the bottle as a target for consumers to hit. Whether or not Heinz intended the 57 as a target is unconfirmed.[1]

Other uses[edit]

Animals, especially dogs which are a mixture of multiple breeds, can be referred to as "Heinz 57".[9]

In bingo in the United Kingdom, a commonly used call for "57" is "Heinz variety".[10]

In UK betting terminology, a 'Heinz' refers to a full-cover bet of doubles and upwards, consisting of six selections. It is known as a Heinz because there are 57 multiples (15 doubles, 20 trebles, 15 fourfolds, 6 fivefold sand 1 sixfold) within the bet.[11]

The Heinz 57 is also a nickname for British Rail Class 57 locomotives.[12]

When Pittsburgh-based Heinz purchased the naming rights of Heinz Field in 2001, they signed a deal to pay the Pittsburgh Steelers $57 million until 2021.[13][14]

References[edit]

  1. ^ a b Rawsthorn, Alice (12 April 2009). "An Icon, Despite Itself". New York Times. Retrieved 2009-06-09. 
  2. ^ January 27, 2010 (2010-01-27). "57 Varieties, Revealed | The Bleat". Lileks.com. Retrieved 2011-10-12. 
  3. ^ "Trivia". Heinz. Retrieved 2011-10-12. 
  4. ^ "Trivia". Retrieved 13 March 2012. 
  5. ^ "Vintage Cookbooks - Heinz 57 Varieties". Advertisingcookbooks.com. Retrieved 2011-10-12. 
  6. ^ "Our Tangy History | Heinz 57 Sauce - 1913". Heinz57.com. Retrieved 2011-10-12. 
  7. ^ "Our Tangy History | Heinz 57 Sauce - 1940". Heinz57.com. Retrieved 2011-10-12. 
  8. ^ Barry, Patrick L.; Dr. Tony Phillips (10 August 2004). "The Great Ketchup Mystery". First Science.com. Retrieved 2009-06-09. 
  9. ^ Semyonova, Alexandra (2009). The 100 Silliest Things People Say about Dogs. Lulu.com. p. 67. ISBN 978-1904109181. Retrieved 2014-07-25. 
  10. ^ "Rhyming Calls in Bingo". Express Bingo. Retrieved 26 April 2012. 
  11. ^ Leighton, Vaughan Williams; Siegel, Donald S. (2013). The Oxford Handbook of the Economics of Gambling. Oxford University Press. p. 369. ISBN 978-0199376698. Retrieved 2014-07-25. 
  12. ^ "List of UK railfan jargon - Trains". Train.spottingworld.com. Retrieved 2011-10-12. 
  13. ^ Deckard, Linda (2001-06-25). "Heinz Pours Itself Into $57 Million Naming Rights Deal In Pittsburgh". AllBusiness.com. Retrieved 2008-08-05. [dead link]
  14. ^ "Stadium naming rights". Sports Business. ESPN.com. 2008-09-29. Retrieved 2008-08-05. 

External links[edit]