Hello (EP)

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Hello
300
EP by Karmin
Released May 4, 2012 (2012-05-04)
Recorded June–October 2011
Genre Pop, dance-pop, hip hop
Label Epic
Producer L.A. Reid (exec.), Nils Gums (exec.), Claude Kelly (exec.), Stargate, Tricky Stewart, Cirkut, Jon Jon, Soundz
Karmin chronology
Karmin Covers, Vol. 1
(2011)
Hello
(2012)
Pulses
(2014)
Singles from Hello
  1. "Brokenhearted"
    Released: February 7, 2012 (2012-02-07)
  2. "Hello"
    Released: July 31, 2012 (2012-07-31)

Hello is an extended play by pop musical duo Karmin. It was released on May 4, 2012 through Epic Records (Sony Music Entertainment).[1]

Background and concept[edit]

The band catapulted to stardom by posting their unique renditions of popular hip-hop and pop songs, such as Chris Brown's "Look at Me Now", Lil Wayne's "6 Foot 7 Foot" and Nicki Minaj's "Super Bass" on YouTube, gaining the attention of entertainers such as Ellen DeGeneres, Ryan Seacrest, Beyoncé Knowles, Timbaland, Ashton Kutcher, Rodney "Darkchild" Jerkins, Jermaine Dupri, RedOne, Questlove, Game and Kanye West.[2][3][4] After offers from Jermaine Dupri, Atlantic Records and various others, the duo signed a deal with Sony and Epic Records, under new management of the executive chairman L.A. Reid. “We kind of matched energies. He felt music the same way,” Nick Noonan of the band says.[5] In the summer of 2011, they were called upon by Jay-Z to appear in an online viral campaign for his clothing line Rocawear, singing a medley of their original song "Carbon Copy" and Jay-Z's Encore, as well as perform on the BET Awards Pre-Show.[6]

In late June, the duo entered the studio to record their debut studio album and have collaborated with producers Warryn Campbell, Kane Beatz, Jon Jon Traxx, The Runners, Kwamé, D'Mile, Oak and Andrew "Pop" Wansel, Harvey Mason, Jr. of The Underdogs, Tricky Stewart, Rodney "Don Vito" Richard, The Exclusives, J. R. Rotem, Sham 'Sak Pase' Joseph, Christian Rich, Hit-Boy, The Fliptones, Kenneth "Soundz" Coby, The Composer, Stargate, with writing assistance from Claude Kelly, Elite, Redd Stylez, Kevin McCall, Audio Push, Corey Houston, Bonnie McKee, Kelly Sheehan, Heather Bright, Henry "Cirkut" Walter and Diane Warren.[7] Both Heidemann and Noonan worked to maintain original songs and ideas, while working toward mainstream and pop music. They cited L.A. Reid's understanding of their musical background to be helpful in this process.[8]

During an interview prior to the release of their debut album, Karmin revealed to Z100 (A New York City Radio Station) that there is the possibility of a deluxe album release in the near future with the inclusion of "Crash Your Party" (their first single) as one of the additional tracks.

Album title[edit]

Through Twitter, the duo revealed that their debut studio album would officially be called HELLO. “We thought it was a perfect title, because it’s our introduction album. When you hear the songs in a row, you’re going to hear our story,” Amy Heidemann explains to BeatWeek.[9]

Critical reception[edit]

Professional ratings
Review scores
Source Rating
Allmusic 1.5/5 stars[10]
Rolling Stone 1.5/5 stars[11]

So far the album has poor reviews from traditional media outlets. Rolling Stone,[12] and The New York Times[13] weighed in with highly negative reviews.

Gerrick D. Kennedy of The LA Times wrote "The disc brims with the swagged-out pop/hip-hop that made them YouTube darlings, as collaborators Stargate, Benny Blanco, Tricky Stewart and Dr. Luke deliver slick, radio-ready productions."

Jody Rosen of Rolling Stone gave the album one and a half stars out of five and criticized Heidemann’s rapping, describing it as "horrendous" and "daffiness". He claimed that it "spoil[s] the broth every time." Despite the criticism, the album was praised for its "catchiness", referring to the song "Brokenhearted."

The album debuted at #18 on the Billboard 200 and #33 on the Canadian Albums Chart.

Singles[edit]

Karmin and Epic released "Brokenhearted" as the first single from Hello, which impacted radio February 7, 2012. It subsequently became their first song to enter Billboard Hot 100, where it peaked at #16. It also reached the #1 spot on Hot Dance Club Play, #12 Pop Digital Songs, and #10 Mainstream Top 40.[14] It was certified as a platinum digital single (1,000,000 unit sales) by the RIAA as announced by Karmin and their management on Twitter and Facebook in early August 2012.

"Hello" impacted radio stations on July 31, 2012 as the EP's second single, which debuted #89 on the Billboard Hot 100, marking their second single to chart in the US. So far, the single is currently peaking at #62 in the US. It is also charting in New Zealand, Australia and in many other countries.

Track listing[edit]

Standard edition
No. Title Writer(s) Producer(s) Length
1. "Walking on the Moon "   Amy Heidemann, Nick Noonan, Claude Kelly, John Webb, Jr.[15] Jon Jon, Claude Kelly* 3:33
2. "Brokenhearted"   Heidemann, Noonan, Kelly, Emily Wright, Elite, Henry Walter, John Hill[16] Cirkut, Emily Wright 3:47
3. "I Told You So"   Heidemann, Noonan, Webb, Jr.[17] Jon Jon 2:48
4. "Too Many Fish"   Heidemann, Noonan, Christopher Stewart, Rodney Richard, Sean McMillion, Ralph Jeanty Tricky Stewart, Don Vito*, The Exclusives* 3:18
5. "I'm Just Sayin'"   Heidemann, Noonan, Webb, Jr.[18] Jon Jon 3:35
6. "Coming Up Strong"   Heidemann, Noonan, Kenneth Coby Soundz 3:38
7. "Hello"   Heidemann, Noonan, Kelly, M.S. Eriksen, T.E. Hermansen, A. Rowe Stargate 3:57
Total length:
24:36

(*) Denotes co-producer

Sample credits

References[edit]

External links[edit]