Hellomagazine.com

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Hellomagazine.com
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Web address http://www.hellomagazine.com
Slogan The place for daily celebrity news
Commercial? yes
Type of site Celebrity
Available in English
Owner Hello!
Created by Hello Ltd. (Spain)
Launched April 16, 2001
Current status active

Hellomagazine.com is the official website of the weekly celebrity news magazine Hello!, and the UK’s leading celebrity news site.[1] Started in 2001 to complement the magazine, the site is updated throughout the day, seven days a week.

History[edit]

Launched in April 2001, it is part of the larger Hello! brand, but contains completely separate content to the weekly magazine. It reports celebrity news on an hourly rather than weekly basis. Since it launched with the magazine's trademark bold colour palette it has undergone a redesign which has made it feel lighter and brighter. By January 2008 over 1.5 million readers were using hellomagazine.com.[2]

Content[edit]

The site provides readers, about half of whom are women under 34,[1] with photos, news stories and video content divided into the following categories: actors and actresses, musicians, fashion and models, royalty and statesmen, celebrities, health and beauty and travel.[3]

Daily content ranges from coverage of the latest happenings in the lives of Hollywood stars like Brad Pitt and Tom Cruise to English talent such as Hugh Laurie and Keira Knightley. It features comprehensive picture galleries of all the main fashion shows, special events such as The Oscars and an extensive list of quizzes on famous people.

The horoscope section is provided by leading British astrologer Jonathan Cainer. There are also visual news updates (News In Pix), profiles on musicians, actors and actresses and statesmen, short interviews and a comprehensive mini-biography section focusing specifically on UK names.

It is particularly known for its coverage of European royals, including far flung branches of lesser known families.

Hellomagazine.com provides celebrity content to Yahoo!.

Online reader services include a news feed, a tickertape, social bookmarking and online shopping.

Reader Trivia[edit]

  • Nearly half the site’s users are under the age of 34.[4]

References[edit]

  1. ^ a b Want to advertise in HELLO! magazine? hellomagazine.com - HELLO!
  2. ^ ABCe
  3. ^ HELLO! - The place for celebrity news - hellomagazine.com
  4. ^ Continental Research Mar 07, NetObserver Nov 06, ABCElectronic Oct 07

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