Hemline index

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The Hemline Index is a theory presented by economist George Taylor in 1926.[1][2]

The theory suggests that hemlines on women's dresses rise along with stock prices. In good economies, we get such results as miniskirts (as seen in the 1960s),[3] or in poor economic times, as shown by the 1929 Wall Street Crash, hems can drop almost overnight. Non-peer-reviewed research in 2010 confirmed the correlation, suggesting that "the economic cycle leads the hemline with about three years".[4]

Desmond Morris revisited the theory in his book The Naked Ape.

See also[edit]

References[edit]

  1. ^ Tamar Lewin, The hemline index, updated, International Herald Tribune, October 19, 2008
  2. ^ See also Henrietta Prast "Fashionomics", Wilmott Magazine, June 2005, who cites Paul Nystrom in his 1928 monograph, The Economics of Fashion as the source of the theory.
  3. ^ Claire Brayford, "The Hemline Economy", Daily Express, February 13, 2008
  4. ^ Marjolein van Baardwijk, Philip Hans Franses (2010). "The hemline and the economy: is there any match?". publishing.eur.nl. Retrieved 2014-03-03.