Hemmets Journal

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Hemmets Journal
Editor Janne Walles
Frequency Weekly
Circulation 230,000
First issue 1921
Company Egmont
Language Swedish
Website Hemmets Journal
ISSN 0018-0327

Hemmets Journal (English: Journal of the Home) is a Swedish magazine published by Egmont.[1] It is the second largest weekly magazine in Sweden.[2] The editor-in-chief is Janne Walles, who has held that position since 1990. As of 2008, there are approximately 40 employees working on Hemmets Journal. The magazine's head office has been located in Västra hamnen, a city district in Malmö, since 2005. It was previously located in Kirseberg, also in Malmö.[3]

Statistics have shown that the average readers of Hemmets Journal are 56-year-old women living in smaller cities across Sweden.[3] Features in the magazine include editorials,[4] interviews,[5] fashion reports,[6] crosswords,[7] poetry,[8] horoscopes,[9] and recipes.[10]

The magazine has a circulation of 230,000 copies,[3] with a total of 507,000 readers as of June 2009.[citation needed] In addition, Hemmets Journal has 150,000 online readers.[11] The magazine's readership decreased by 10,000 people in 2006,[12] and approximately 5,000 readers in 2007.[13] Between January 2007 and January 2009, the readership of Hemmets Journal decreased from 543,000 to 507,000 readers. Allers (with 548,000 readers) is the only weekly magazine that is larger than Hemmets Journal, although Hemmets Journal was larger at the beginning of 2008.[citation needed] Hemmets Journal is also the second largest family magazine in Sweden. [citation needed]

The first issue of Hemmets Journal was published in 1921. It was a Swedish version of the popular Danish magazine Hjemmet that was first published in 1904. Hjemmet was printed by the Danish publishing company Gutenberghus (which later became Egmont) and the Swedish version was published by its own subsidiary of Gutenberghus, Hemmets Journals Förlag.

References[edit]

  1. ^ Widing, Hans (2000-12-14). "Malmöförlag startar ny tonårstidning". Sydsvenskan (in Swedish). Retrieved 2009-11-15. 
  2. ^ Ahlberg, Anders (2009-06-10). "Allers störst bland familjetidningarna" (in Swedish). Media världen. Archived from the original on 2009-06-15. Retrieved 2009-11-15. 
  3. ^ a b c Hagenblad, Åsa (2008-01-21). "'Jag älskar att tjuvlyssna'". Sydsvenskan (in Swedish). Retrieved 2009-11-15. 
  4. ^ Edqvist, Karl (2009-10-11). "Säkerhetschef – på jobbet och privat". Sydsvenskan (in Swedish). Retrieved 2009-11-15. 
  5. ^ "Arbetargrabben som blev artist" (in Swedish). Sveriges Television. 2007-12-10. Retrieved 2009-11-15. 
  6. ^ Súnden, Tove (2008-11-04). "'Det slutar aldrig vara roligt'". Sydsvenskan (in Swedish). Retrieved 2009-11-15. 
  7. ^ Söderberg, Karen (2004-07-22). "Campingens härlighet". Sydsvenskan (in Swedish). Retrieved 2009-11-15. 
  8. ^ Jaderup, Elin Fjellman (2002-04-02). "Rätt "hook" och "flow" tog Elofsson till stjärnorna". Sydsvenskan (in Swedish). Retrieved 2009-11-15. 
  9. ^ Sjöberg, Malin (2007-08-08). "Heikki Vesa lägger stjärna". Sydsvenskan (in Swedish). Retrieved 2009-11-15. 
  10. ^ Iseli, Kenneth. "Kokböckers mångfald ställs ut". Dala-Demokraten (in Swedish). Retrieved 2009-11-15. 
  11. ^ Sundén, Göran (2007-08-07). "Hektiskt. Filip Pettersson, en av tio snickare som har mycket att göra.". Sydöstran (in Swedish). Retrieved 2009-11-15. 
  12. ^ Blåder, Anders (2006-05-30). "Kvällspressen backar i ny räckviddsmätning" (in Swedish). Sveriges Television. Retrieved 2009-11-15. 
  13. ^ "Stort ras för kvällstidningarna". Sydsvenskan (in Swedish). 2008-02-22. Retrieved 2009-11-15. 

External links[edit]