Sidi Hemmou Talb was a Moroccan poet from the 18th century writing in Berber (Tashelhit). Hemmou Talb was born in Awluz, and died in les Iskrouzen where his tomb has become the centre of pilgrimage. His nickname was bab n umargh, master of poetry. Tradition attributes a great number of poems to him that are still recited today. We know little about his life which is clouded in legends and miraculous events. Like an imdyazen (troubadour) he went from village to village reciting his poems. The subject of these poems are often auto-biographical stories. One of his most famous poems is the story about his competition with a poet of the Draa River valley for the hand of a girl called Fadma.