Hennessy

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Jas Hennessy & Co.
Type Co-leader of LVMH
Founded 1765
Founder(s) Richard Hennessy
Headquarters 1, rue de la Richonne
BP 20, 16101 Cognac
France
Area served Worldwide
Key people Bernard Peillon, Chairman & CEO
Products cognac
Revenue Increase €954.2 million (2012)
Parent LVMH
Website www.hennessy.com

Jas Hennessy & Co., or more simply Hennessy, is a cognac house with headquarters in Cognac, France. Today, the company of Jas Hennessy & Co. sells about 50 million bottles a year worldwide, or more than 40 percent of the world’s Cognac, making it the world's largest Cognac producer.

History[edit]

The Hennessy cognac distillery was founded by Irishman Richard Hennessy in 1765.[1] During the 1970s, Kilian Hennessy, a fifth generation direct descendent of Hennessy, became the CEO of Hennessy, succeeding his first cousin Maurice-Richard.[1] Kilian Hennessy spearheaded the company's 1971 merger with Moët et Chandon, which created Moët Hennessy.[1]

Moët Hennessy merged with Louis Vuitton in 1987, creating one of the world's largest luxury brand conglomerates, Moët-Hennessy • Louis Vuitton or LVMH. In 1988, a management crisis led to the group's takeover by Bernard Arnault, owner of the haute couture house Christian Dior, with the support of Guinness.[1] Kilian Hennessy remained on the company's advisory board until his death in 2010 at the age of 103.[1]

Marketing[edit]

Maurice Hennessy on presentation of new cognac

Recent innovations include trying to broaden the appeal of the drink beyond its traditional base of older drinkers, by introducing new products such as "Pure White", "Hennessy Black"[2] and "Fine de Cognac" and marketing them accordingly.[3]

In 2009, a limited edition bottle of Hennessy VS was released in honor of the inauguration of Barack Obama as 44th president of the United States of America. The bottle featured a black label with gold lettering. Also, the circle seal towards the base of the neck featured a large 44, the phrase "In Honor of the 44th President" and the date of President Obama's inauguration. A percentage of the proceeds made from the sales of the limited edition bottles will go towards the Thurgood Marshall College Fund.

Products[edit]

A bottle of Hennessy Very Special (VS) cognac
  • Hennessy Black
  • Hennessy White
  • Hennessy V.S
  • Privilége V.S.O.P
  • Fine de Cognac
  • Hennessy X.O
  • Deutschland Moet Hennessy
  • Pure White
  • Private Reserve
  • Hennessy Paradis
  • Hennessy Diptyque
  • Richard Hennessy
  • Timeless: (only 2000 bottles produced)
  • Ellipse: (only 2000 bottles produced)
  • Beauté du Siècle (only 100 bottles produced, comes in chest)
  • Hennessy VVVV (1860)
  • Hennessy No.1
  • Hennessy Silver Jubilee (1977)
  • Hennessy First Landing 1868
  • Hennessy Prive (bottled for Japan)
  • Hennessy Library decanter

Collectors Bottles[edit]

Collector bottle Year Released
Hennessy VS "44" 2009 Honor of 44th president
Hennessy VS "NUL" 2010 National Urban League
Hennessy VS "BOA" 2010 Blending of Art (5 different bottles with 2 designers per)
Hennessy VS "KAWS" 2011 New York graffiti artist KAWS design
Hennessy Fine De Cognac and Tea 2011 Tea House Maison de Thé Théodor
Hennessy VSOP Helios 2011 Gold Bottle (Named after Greek god of sun)
Hennessy VSOP "NyX" 2011 Platinum bottle (label glows under black light)
Hennessy VSOP Kyrios 2012 Black bottle (3D label)
Hennessy VSOP Depuis 2013 Red bottle
Hennessy XO Odyssey 2007-2011 Released every year since 07 (2011 bottle sits on rock formation)
Hennessy Kenzo year? Fashion designer Kenzo (subsidiary of LVMH)
Hennessy Red Book 2011 Levandovka filling
Hennessy X Futura 2012 New York Graffiti artist Futura
Hennessy Luminous 2013 (Brand name on label has luminous glow)

Hennessy Literary Awards[edit]

Hennessy sponsors the New Irish Writing competition in the Irish Independent, and the associated annual Hennessy Literary Award, that has launched some of Ireland’s greatest writers, including the likes of Joseph O'Connor, Dermot Bolger, Patrick McCabe, Colum McCann, Frank McGuinness, Anne Enright, Hugo Hamilton and Neil Jordan.[4][5][6]

References[edit]

External links[edit]