Henrik Purienne

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Henrik Purienne (1977, Worcester, South Africa) is a South African photographer, film director, and founder of international fashion publication, Mirage Magazine. He is based in Cape Town.[1]

Henrik Purienne
Purienne, Venice Beach, CA, 2013
Born 1977 (1977) (age 38), Worcester, South Africa[2]
Residence Los Angeles[3]
Ethnicity South African
Occupation Photographer, Film Director
Years active 2003 - present
Agent http://dlmla.com
Style Snapshot aesthetic, documentary, natural beauty


Purienne began his career making documentary films[4] influenced by the realist aesthetic of filmmakers such as Eric Rohmer and John Cassavetes. His subjects are predominantly natural looking girls often set against beach- or poolside situations.[5][6]

His photography has a documentary aesthetic and little distinction is made between his personal and commercial work.[neutrality is disputed][citation needed]

Purienne has created advertising campaigns in his signature style for brands such as American Apparel,[7] Maison Kitsuné,[8] and Costume National, often featuring contemporary 'it girls' such as Sky Ferreira,[9] Emily Ratajkowski[10] and Jennifer Åkerman.[11]

Purienne has done work for magazines such as American Playboy,[12] Lui,[13] Russh,[14] and Nylon[citation needed].

In 2009 he launched the international fashion and culture publication Mirage Magazine.[15]


  • Purienne - What do you say to them that's so fucking funny?. Brighton: Create Publishing, 2013. Zine, edition of 50.[16]
  • Purienne, Henrik (May 21, 2013). Purienne. Prestel. ISBN 978-3-7913-4827-8. 


  • 2012 - D&AD Yellow Pencil, 'Professional Awards' category, for commercial film / campaign directed by Purienne, titled 'MK is...', for South African music television channel MK[17]


  • 2013 - Create Studios, Brighton & Hove, England[18]



  1. ^ "Emptykingdom
  2. ^ "Stellenbosch Academy
  3. ^ "Purple Diary
  4. ^ "[1] Sun, sand and sex, Henrik Purienne's sunkissed pictures of beach beauties "so real they are confused for art]", Dazed Digital
  5. ^ Review Dazed Digital
  6. ^ Interview Paper Journal
  7. ^ The man behind American Apparel Ads
  8. ^ Interview Kitsune
  9. ^ Ferreira Maison Kitsune
  10. ^ Emily Ratajkowski Tumblr
  11. ^ Akerman A girl to kill for
  12. ^ Playboy A-Z
  13. ^ Lui Magazine
  14. ^ Russh
  15. ^ Mirage Magazine
  16. ^ "http://www.createpublishing.co.uk/Purienne-What-do-you-say-to-the-that-s-so-fucking-funny-SOLD-OUT". Create Publishing. Retrieved 23 February 2014. 
  17. ^ Ogilvy's innovative MK campaign
  18. ^ "Henrik Purienne - Exhibition in Brighton, Brighton and Hove". Brighton & Hove City Council. Retrieved 13 January 2014. Space @ Create ... The first UK exhibition of work from South African fashion photographer and documentary filmmaker Henrik Purienne, founder and editor in chief of iconic fashion magazine Mirage. 

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