Henry Parsons Crowell
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Henry Parsons Crowell knew how to listen, persevere, and address the challenges that new inventions were creating, and mediate the conflicts between those who wanted to keep the traditions of the old century and those who pushed for the ways of the future.
As the founder of the Quaker Oats Company, Henry Parsons Crowell helped guide the eating habits of Americans, and in the process helped to create entirely new methods of marketing and merchandising that some still consider revolutionary, even by today's standards.
One of the wealthiest men of Chicago when he died in 1943, Henry Parsons Crowell gave away nearly 70 percent of his earnings for more than 40 years. He was born into a wealthy family in 1855 and endowed with a large inheritance after the death of his father. His shrewd business sense and marketing genius brought him to the highest levels in business as the founder of the Quaker Oats Company and other major enterprises.
Cromwell spent much of his life in business and philanthropy. For 40 years he was the chairman of the Board of Trustees of the Moody Bible Institute. The Henry Parsons Crowell and Susan Coleman Crowell Trust carefully states that the purpose of their personal family Trust is to fund the teaching and active extension of the doctrines of evangelical Christianity. Today Cromwell's directive still guides the Trustees as they disburse funds from the Trust to organizations whose missions are in line with Mr. Crowell’s vision.
Legacies and contributions
Crowell donated over 70 percent of his wealth to the Crowell Trust. The Moody Bible Institute named the 12-story Crowell Hall building after him. He was regarded as one of the most respected Christian businessmen in the early 20th century in the US.
Musser, Joe (1997). The Cereal Tycoon. Moody Press. ISBN 0-8024-1616-0.
Day, Richard Ellsworth, "Breakfast Table Autocrat The Life Story of Henry Parsons Crowell". Moody Press, Chicago, 1946.