Henry S. Levy and Sons

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Henry S. Levy and Sons, popularly known as Levy's, was a bakery based in Brooklyn, New York, USA and most famous for their rye bread. They are best known for their advertising campaign "You Don't Have to Be Jewish to Love Levy's",[1][2][3] which columnist Walter Winchell referred to as "the commercial [sic] with a sensayuma" (sense of humor).[4]

One of the Levy's ad posters, featuring a Native American biting into a Levy's rye sandwich, was included in the Oakland Museum of California's 1999 exhibit "Posters American Style."

The Levy's brand is now owned by Arnold Bread, a division of Bimbo Bakeries USA.[5]

External links[edit]


  1. ^ Jerry Della Femina, (1971) From Those Wonderful Folks Who Gave You Pearl Harbor, Pocket Books. ISBN 0-671-78052-2
  2. ^ Advertising Slogan Hall of Fame, "Levy's"
  3. ^ Leroy Pope. "Frozen breads may soon outsell fresh," Simpson's Leader-Times (Kittaning, PA), March 7, 1967, page 7: The poster ads bearing this slogan have been so well done they have attracted the admiration of advertising men everywhere."
  4. ^ Walter Winchell. "Walter Winchell of Broadway" (column), Daily News (Lebanon, Pa.), March 12, 1964, page 39.
  5. ^ "About Us". Arnold Bread. Retrieved July 20, 2012.