Herbal Essences

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Herbal Essences shampoo and conditioner bottles

Herbal Essences is a brand of shampoo, hair conditioner, hair stylers, and hair coloring by Clairol. The brand was founded in 1972.[1] There are twelve collections of product, each designed for a different effect on the user's hair. They are the following:

List of products[edit]

  • Hello Hydration™, designed to hydrate hair.
  • Tousle Me Softly™, designed to create a tousled look.
  • Totally Twisted™, designed for wavy or curly hair.
  • Touchably Smooth™, designed to silken hair.
  • Honey, I'm Strong™, designed to strengthen hair.
  • Hydralicious™, designed to hydrate hair.
  • Dangerously Straight*, designed to straighten hair.
  • Color Me Happy™, designed for color-treated hair.
  • Long-Term Relationship™, designed for long hair.
  • None Of Your Frizziness™, designed to smooth hair and prevent frizzy hair. there is also one for damaged hair/ split ends
  • Body Envy™, designed to volumize hair.
  • Drama Clean™, designed for oily or dirty hair.
  • Set Me Up Stylers™, designed to hold your hairdo in place.

Herbal Essences (and its parent company Procter & Gamble) is subject to an anti-vivisection campaign by Uncaged Campaigns.[2]


The brand was reintroduced in 1995 when they launched their "Yes!" commercials. Famous late 1990s-early 2000s commercials featured Ruth Westheimer, in which she would let her try their body wash. In 2001, Fruit Fusions was introduced. In September 2003, they introduced a new formula line containing Hawafena. The brand was reintroduced in 2006, featuring scent names similar to Ben & Jerry's flavor names. The 1995 formulas were reintroduced in 2013, this time improved, bringing back a new version of the "Yes!" commercial set on an airplane.


  1. ^ Dyer, Davis; Dalzell, Frederick; Olegario, Rowena (2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. Harvard Business Press. ISBN 1-59139-147-4. Retrieved May 29, 2011. 
  2. ^ "Uncaged Campaigns: Herbal Essence". Retrieved July 10, 2008. 

External links[edit]