Herbal Essences
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Herbal Essences is a brand of shampoo, hair conditioner, hair stylers, and hair coloring by Clairol. The brand was founded in 1972.[1] There are eleven collections of product, each design for a different effect on the user's hair. They are the following:
- Hello Hydration™, designed to hydrate hair.
- Tousle Me Softly™, designed to create a tousled look.
- Totally Twisted™, designed for wavy or curly hair.
- Touchably Smooth™, designed to silken hair.
- Hydralicious™, designed to hydrate hair.
- Dangerously Straight*, designed to straighten hair.
- Color Me Happy™, designed for color-treated hair.
- Long-Term Relationship™, designed for long hair.
- None Of Your Frizziness™, designed to smooth hair and prevent frizzy hair. there is also one for damaged hair/ split ends
- Body Envy™, designed to volumize hair.
- Drama Clean™, designed for oily or dirty hair.
- Set Me Up Stylers™, designed to hold your hairdo in place.
Herbal Essences (and its parent company Procter & Gamble) is subject to an anti-vivisection campaign by Uncaged Campaigns.[2]
[edit] References
- ^ Dyer, Davis; Dalzell, Frederick; Olegario, Rowena (2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble. Harvard Business Press. ISBN 1591391474. http://books.google.com/books?id=ZyUwNAs43LcC&pg=PA423&lpg=PA423&dq=herbal+essences+1972+165+years+of+brand+building+at+Procter+%26+Gamble&source=bl&ots=2hODx_So7f&sig=fJUwWOoxMKcvMHEyrsSATnbauxw&hl=en&ei=joTiTYLaIsjYgQfZ4cCwBg&sa=X&oi=book_result&ct=result&resnum=3&ved=0CCkQ6AEwAg#v=onepage&q&f=false. Retrieved May 29, 2011.
- ^ "Uncaged Campaigns: Herbal Essence". http://www.uncaged.co.uk/news/2008/herbal.htm. Retrieved July 10, 2008.
[edit] External links
- Official website
- Daston GP (August 2004). "Developmental toxicity evaluation of butylparaben in Sprague-Dawley rats". Birth Defects Res. B Dev. Reprod. Toxicol. 71 (4): 296–302. doi:10.1002/bdrb.20016. PMID 15334527.
- Uncaged Campaign
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