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"Here It Goes Again" is a alternative rock song by OK Go, and is the third released single (the fifth including radio-only singles) from the album Oh No. It also appears on the compilation album Now 23. It remains the band's only single to chart on the Billboard Hot 100, where it entered the Top 40 at #38, mostly due to the music video. Featuring the band dancing on treadmills, the video became a staple on YouTube; it is one of the most watched videos, with over 49 million views. In addition, the single peaked at #36 in the UK Singles Chart on October 1, 2006, hence marking their second UK Top 40 single and their third UK Top 75 single.
Its sole b-side, "The Lovecats", a cover of The Cure's hit single was previously released on the band's Do What You Want EP and the single "A Million Ways". An alternate version was nicknamed "UK Surf".
[edit] Music video
The music video of the song - which was arguably responsible for the song's U.S. Top 40 success - is an elaborate performance of the band dancing on treadmills in a single continuous take. Choreographed by Trish Sie and directed by Sie and the band, it took a total of seventeen attempts to complete the video [1]. As in the band's video for "A Million Ways", Tim Nordwind lip-syncs the lead vocals instead of Damian Kulash, following the format from the dance choreographed for the song "C-C-C-Cinnamon Lips", which Tim sings. The video debuted on YouTube on July 31, 2006 and, as of November, 2009, has been viewed over 48 million times. It premiered on VH1's Top 20 Countdown that same day. OK Go performed the dance routine live at the 2006 MTV Video Music Awards.
The music video won the 2007 Grammy Award for Best Short Form Music Video and the 2006 YouTube awards for Most Creative Video.
[edit] UK Surf Mix
During the summer of 2006, the band recorded a slower version of Here It Goes Again "in their attic"[2]. This version, dubbed "UK Surf" or the "UK Surf Mix" - in reference to the title of a similarly slowed-down recording by The Pixies of "Wave of Mutilation" - was released on iTunes in the UK the same day as the single. After being featured in the January 2007 Grey's Anatomy episode "Great Expectations", it was released in the US through iTunes on February 1, 2007 as a digital download.
[edit] Track listing
[edit] UK / AU CD Single (2006)
- "Here It Goes Again"
- "The Lovecats"
[edit] UK one-sided 7" Single (2006)
- "Here It Goes Again"
[edit] References to other popular culture
- The song references the Pixies' album Surfer Rosa (in the verse "throw on your clothes, the second side of Surfer Rosa, and you'll leave me with my jaw on the floor").
[edit] References in popular culture
[edit] Song in television
[edit] Music video in television
- A Nike+iPod commercial featured a man running on a treadmill-like course.
- A Cingular Wireless commercial featured people dancing on supermarket checkout conveyor belts.
- The video is featured in a commercial for Mobile Phone Network MTN in South Africa
- The song's video is parodied in The Simpsons episode "Husbands and Knives", where Marge has difficulties with treadmills at a local gym. She wonders if anyone else is having trouble with the treadmills and sees Cookie Kwan, Duffman, Miss Springfield, and Rainier Wolfcastle are dancing on them the same way as the band members in the video (complete with the song).
- The video clip was imitated in Spanish TV show on Cuatro, El Hormiguero, with only 9 hours of preparation
- The video is parodied in the Foster's Home for Imaginary Friends episode "Bloo Tube" when Bloppy Pants, Fluffernutter, Billy the Squid, and Yogi Boo-Boo are filming their video for their song "Talk to the Jeans." They dance on treadmills and Bloo messes them up. Billy then says, "O.K. Go. Again."
- The Video was Parodied by the New Zealand Television show Pulp Sport, with the mascots trying to mimic the Treadmill dancing.
- The song was parodied on The Fairly Oddparents.
[edit] Commercials
[edit] Movies
- The song is featured in the closing credits of the motion picture Mr. Woodcock.
[edit] Video games
[edit] Other media
- During the Ozzfest 07' tour, this song was parodied by Ozzy, who danced on the treadmills during an intro movie played before his performance.
- The song was featured in the E3 2007 Microsoft press conference.
- The song can also be heard in Playboy Mansion sex rules edition 5.
- This is the theme song for the 2009 Arts and Science Frosh Week at Queen's University in Kingston, Ontario, Canada.
[edit] Chart performance
[edit] References
