Here It Goes Again
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| "Here It Goes Again" | ||||
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| Single by OK Go | ||||
| from the album Oh No | ||||
| B-side | "The Lovecats" | |||
| Released | September 25, 2006 | |||
| Format | CD, 7" | |||
| Recorded | 2004-2005 | |||
| Genre | Alternative rock, power pop | |||
| Length | 2:59 | |||
| Label | Capitol | |||
| Writer(s) | Damian Kulash Jr. | |||
| Producer | Tore Johansson | |||
| OK Go singles chronology | ||||
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"Here It Goes Again" is an alternative rock/power pop song by OK Go, and is the third released single (the fifth including radio-only singles) from the album Oh No. It also appears on the compilation album Now 23. It remains the band's only single to chart on the Billboard Hot 100, where it entered the Top 40 at #38, mostly due to the music video. Featuring the band dancing on treadmills, the video became a staple on YouTube; it was one of the most watched videos, with over 52 million views, until it was removed from their channel. In addition, the single peaked at #36 in the UK Singles Chart on October 1, 2006, hence marking their second UK Top 40 single and their third UK Top 75 single. It was also featured on the video game Rock Band; according to MTV Games's Paul McGooyer, this helped to spur further interest in the band.[1]
Its sole b-side, "The Lovecats", a cover of The Cure's single was previously released on the band's Do What You Want EP and the single "A Million Ways". An alternate version was nicknamed "UK Surf". The song was featured on the season 6 premiere of the American comedy series, Scrubs.
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[edit] Music video
The music video of the song is an elaborate performance of the band dancing on treadmills in a single continuous take. Choreographed by Trish Sie and directed by Sie and the band, it took a total of seventeen attempts to complete the video.[2] As in the band's video for "A Million Ways", Tim Nordwind lip-syncs the lead vocals instead of Damian Kulash, following the format from the dance choreographed for the song "C-C-C-Cinnamon Lips", which Tim sings. The video debuted on YouTube on July 31, 2006. As of March 2010[update], it has been viewed over 50 million times, but the video was taken down and reposted and now currently has over 10 million views. It premiered on VH1's Top 20 Countdown that same day. OK Go performed the dance routine live at the 2006 MTV Video Music Awards.
The music video won the 2007 Grammy Award for Best Short Form Music Video and the 2006 YouTube awards for Most Creative Video.
In July 2011, the music video was named one of "The 30 All-TIME Best Music Videos" by Time Magazine.[3]
[edit] Other media
A parody of the video has appeared on The Simpsons.[4]
[edit] UK Surf Mix
During the summer of 2006, the band recorded a slower version of Here It Goes Again "in their attic".[5] This version, dubbed "UK Surf" or the "UK Surf Mix", was released on iTunes in the UK the same day as the single. After being featured in the January 2007 Grey's Anatomy episode "Great Expectations", it was released in the US through iTunes on February 1, 2007 as a digital download.
[edit] Track listing
[edit] UK / AU CD Single (2006)
- "Here It Goes Again"
- "The Lovecats"
[edit] UK one-sided 7" Single (2006)
- "Here It Goes Again"
[edit] Chart performance
| Chart (2006) | Peak position |
|---|---|
| New Zealand RIANZ Singles Chart | 28 |
| UK Singles Chart | 36 |
| U.S. Billboard Hot 100 | 38 |
| U.S. Billboard Hot Alternative Tracks | 17 |
| U.S. Billboard Pop 100 | 34 |
[edit] References
- ^ Gies, Arthur (2010-09-27). "Rock Band 3: Songs on the Move". IGN. http://xbox360.ign.com/articles/112/1123373p1.html. Retrieved 2010-09-27.
- ^ "Here Goes 'OK Go' Again". CBS News. October 26, 2006. http://www.cbsnews.com/stories/2006/10/26/earlyshow/leisure/music/main2126525.shtml.
- ^ Claire Suddath (July 28, 2011). "The 30 All-TIME Best Music Videos - OK Go, 'Here It Goes Again'". TIME. http://www.time.com/time/specials/packages/article/0,28804,2085389_2085359_2085347,00.html. Retrieved August 19, 2011.
- ^ Lollapalooza 2011: Q&A with OK Go from USA Today, by Brandon James Smith, published 8/3/2011, retrieved 9/27/2011
- ^ OK Go - news
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