Here It Goes Again

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"Here It Goes Again"
Single by OK Go
from the album Oh No
B-side "The Lovecats"
Released September 25, 2006
Format CD, 7"
Recorded 2004-2005
Genre Alternative rock, power pop
Length 3:00
Label Capitol
Writer(s) Damian Kulash Jr.
Producer(s) Tore Johansson
OK Go singles chronology
"Invincible"
(2006)
"Here It Goes Again"
(2006)
"WTF?"
(2009)

"Here It Goes Again" is an alternative rock/power pop song by OK Go, and is the third released single (the fifth including radio-only singles) from the album Oh No. It also appears on the compilation album Now 23. It remains the band's only single to chart on the Billboard Hot 100, where it entered the Top 40 at #38. Featuring the band dancing on treadmills, the video became a staple on YouTube; it was one of the most watched videos, with over 52 million views, until it was removed from their channel. In addition, the single peaked at #36 in the UK Singles Chart on October 1, 2006, hence marking their second UK Top 40 single and their third UK Top 75 single. It was also featured on the video game Rock Band; according to MTV Games's Paul McGooyer, this helped to spur further interest in the band.[1]

Its sole b-side, "The Lovecats", a cover of The Cure's single was previously released on the band's Do What You Want EP and the single "A Million Ways". An alternate version was nicknamed "UK Surf". The song was featured on the season 6 premiere of the American comedy series, Scrubs.

Track[edit]

Written by Damian Kulash Jr., the three-minute "Here It Goes Again" is set in common time at a "Moderately fast rock" tempo of 144 beats per minute. It is composed in the key of C major, with the vocal range spanning from A4 to C6.[2] Kulash also sang and played the guitar in the original mix, which was produced by Tore Johansson with co-production done by Eric Drew Feldman, Howard Willing and Ken Sluiter. Andy Ross was another guitarist on the track and was keyboardist as well. Other instruments on the recording include drums performed by Dan Konopka and bass by Tim Nordwind. David Carlsson and Petter Lindgård were the song's engineer, with Jens Lindgård being the engineering assistant. Recorded at Gula Studion in Malmö, Sweden, it was mixed at The Villiage Recorder in Los Angeles by Dave Sardy, and finally mastered by Robert Vosgien at Capitol Mastering, also in Los Angeles.[3]

Music video[edit]

OK Go performing the song on treadmills in the music video for "Here It Goes Again".

The music video of the song is an elaborate performance of the band dancing on treadmills in a single continuous take. Choreographed by Trish Sie and directed by Sie and the band, it took a total of seventeen attempts to complete the video.[4] As in the band's video for "A Million Ways", Tim Nordwind lip-syncs the lead vocals instead of Damian Kulash, following the format from the dance choreographed for the song "C-C-C-Cinnamon Lips", which Tim sings. The video debuted on YouTube on July 31, 2006. As of March 2010, it had been viewed over 50 million times, but the video was taken down and reposted and now currently has over 20 million views. It premiered on VH1's Top 20 Countdown that same day. OK Go performed the dance routine live at the 2006 MTV Video Music Awards.

The music video won the 2007 Grammy Award for Best Short Form Music Video and the 2006 YouTube awards for Most Creative Video.

In July 2011, the music video was named one of "The 30 All-TIME Best Music Videos" by Time Magazine.[5]

In popular culture[edit]

Parodies[edit]

A parody of the video has appeared on The Simpsons, Fairly Oddparents and Foster's Home for Imaginary Friends.[6]

UK Surf Mix[edit]

During the summer of 2006, the band recorded a slower version of Here It Goes Again "in their attic".[7] This version, dubbed "UK Surf" or the "UK Surf Mix", was released on iTunes in the UK the same day as the single. After being featured in the January 2007 Grey's Anatomy episode "Great Expectations", it was released in the US through iTunes on February 1, 2007 as a digital download.

Commercial performance[edit]

On the American Billboard Hot 100 chart, issue dated September 16, 2006, "Here It Goes Again" debuted at number 87,[8] and by the next week it rose to its peak into the top 40 at 38.[9] The track lasted a total of 20 weeks.[10] Additionally, it reached into the top 40 onto the Pop 100 at number 34,[11] as well as number 17 on the Adult Top 40[12] and Alternative Songs charts.[13] "Here It Goes Again" was also a top-40 hit in other countries. On the UK Singles Chart, it debuted at number 36,[14] while on the Official New Zealand Music Chart its peak position was 28.[15] In Australia, the song began at number 67 on the ARIA top 100 singles chart, and rose to 63 the next week and also topped the Hitseekers chart, which surveys tracks by bands that have not reached into the top 50 of the main chart.[16] It was also number ten on the FDR Ukrainian Rock chart.[17]

Track listing[edit]

UK / AU CD Single (2006)[edit]

  1. "Here It Goes Again"
  2. "The Lovecats"

UK one-sided 7" Single (2006)[edit]

  1. "Here It Goes Again"

Credits and personnel[edit]

Credits adapted from liner notes of single release.[3]

Locations
  • Recorded at Gula Studion in Malmö, Sweden
  • Mixed at The Villiage Recorder in Los Angeles, California
  • Mastered at Capitol Mastering in Los Angeles, California
Personnel

Chart information[edit]

Chart (2006–07) Peak
position
Australia (ARIA)[16] 63
Australia Hitseekers (ARIA)[16] 1
New Zealand (Recorded Music NZ)[15] 28
Ukraine Rock (FDR Music Charts)[17] 10
UK Singles (Official Charts Company)[14] 36
US Adult Top 40 (Billboard)[12] 17
US Alternative Songs (Billboard)[13] 17
US Billboard Hot 100[10] 38
US Pop 100 (Billboard)[11] 34

References[edit]

  1. ^ Gies, Arthur (September 27, 2010). "Rock Band 3: Songs on the Move". IGN. Retrieved September 27, 2010. 
  2. ^ "OK Go – Here It Goes Again Sheet Music (Digital Download)". Musicnotes.com. Alfred Publishing. Retrieved October 16, 2012. 
  3. ^ a b "Here It Goes Again" (Media notes). OK Go. Capitol Records. 2006. ANGES22/0094637520871. 
  4. ^ "Here Goes 'OK Go' Again". CBS News. October 26, 2006. 
  5. ^ Claire Suddath (July 28, 2011). "The 30 All-TIME Best Music Videos - OK Go, 'Here It Goes Again'". TIME. Retrieved August 19, 2011. 
  6. ^ Lollapalooza 2011: Q&A with OK Go from USA Today, by Brandon James Smith, published 8/3/2011, retrieved 9/27/2011
  7. ^ OK Go - news
  8. ^ "The Billboard Hot 100: September 16, 2006". Billboard. Prometheus Global Media. Retrieved September 9, 2014. 
  9. ^ "The Billboard Hot 100: September 23, 2006". Billboard. Prometheus Global Media. Retrieved September 9, 2014. 
  10. ^ a b "OK Go Album & Song Chart History" Billboard Hot 100 for OK Go. Retrieved September 9, 2014.
  11. ^ a b "Oh No – OK Go Awards". Allmusic. Rovi Corporation. Retrieved September 9, 2014. 
  12. ^ a b "OK Go Album & Song Chart History" Billboard Adult Pop Songs for OK Go. Retrieved September 9, 2014.
  13. ^ a b "OK Go Album & Song Chart History" Billboard Alternative Songs for OK Go. Retrieved September 9, 2014.
  14. ^ a b "Archive Chart" UK Singles Chart. Retrieved September 10, 2014.
  15. ^ a b "Charts.org.nz – OK Go – Here It Goes Again". Top 40 Singles. Retrieved September 9, 2014.
  16. ^ a b c "Issue #870". ARIA Report. ARIA Charts. Retrieved September 9, 2014. 
  17. ^ a b "Rock" (in Ukrainian). FDR Music Charts. Retrieved September 9, 2014.