Hershey Entertainment and Resorts Company

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Hershey Entertainment and Resorts

Hershey Entertainment and Resorts ('HE&R'[1]), also known as "HE&R", is a privately owned company of the Hershey Trust Company.


The company was originally founded by Milton S. Hershey as part of his chocolate company: what is now Hersheypark was initially promoted by including a picture postcard in each box of chocolate bars.

In 1927, Hershey split his enterprises into three companies, Hershey Chocolate Corporation which he took public, Hershey Corporation, which acquired the sugar estates in Cuba, and Hershey Estates.[2]

The childless Hershey had previously founded a trust in 1909 to establish the Hershey Industrial School for orphan boys, later renamed the Milton Hershey School. The Hershey Trust inherited Hershey Estates, Hershey Corporation, and a majority of the voting stock in Hershey Chocolate Corporation. The sugar operations in Cuba were sold in 1947 to the Cuban Atlantic Sugar Corporation.[3] Hershey Chocolate changed its name to Hershey Foods Corp in 1968,[4] and in 2005, to The Hershey Company.[5]

The "Hershey Dairy" in that listing should not be confused with Hershey's Creamery, the manufacturers of Hershey Ice Cream. The creamery was founded in 1894 by Jacob N. Hershey, whose family was unrelated to Milton Hershey.

In 1976, the company changed its name from Hershey Estates to HERCO, Inc. and then in 1980 to Hershey Entertainment and Resorts, Inc.[2]

On January 1, 2013, William F. Simpson Jr. replaced Ted Kleisner as the CEO of Hershey Entertainment. Kleisner will remain a member of the board of directors.[6]

HE&R divisions[edit]

HE&R is split into three divisions:

Hershey Entertainment Group[edit]

Hershey Resorts Group[edit]

  • Hotel Hershey
    • The Spa at The Hotel Hershey
    • The Jeweler at The Hotel Hershey
    • Circular Dining Room - Fine American Contemporary Cuisine
    • Iberian Lounge
    • Trevi 5 - Authentically Modern Italian Grill
    • Harvest - Genuine American Cuisine
  • Hershey Lodge
    • The Bear's Den - Casual Sports-themed restaurant
    • Hershey Grill - Contemporary Cuisine with upscale casual ambiance
    • Lebbie Lebkicher's - Classic and specialty breakfast items
    • The Forebay - Premium steaks, seafood and pasta served in a cozy loft setting
  • Hershey Country Club
  • Hersheypark Camping Resort
  • Houlihan's
  • Devon Seafood Grill - Premium Seafood
  • Cocoa Beanery - Specialty coffees, lattes, cappuccinos, pastries and lunch items
  • Cafe Zooka - Gourmet sandwiches, paninis, soups, salads, coffees and exotic chocolate desserts

Commercial Group[edit]

See also[edit]


External links[edit]