Mission statement 
"Het Nieuwsblad offers you every day a broad view on politics, economics, society, culture and lifestyle. On the regional pages, you will find all the news and gossip, coming from your neighborhood. In Sportwereld you will find the most complete reports and articles on sports. Children will definitely like our Yo-pages, entirely dedicated to them."
In 2006, Het Nieuwsblad has an average weekday circulation of 210,000 issues, according to the Centrum voor Informatie over de Media.
Het Nieuwsblad has an average market share of 24% in Flanders.
In 1918, Het Nieuwsblad was published by De Standaard for the very first time. In 1939, the sports paper Sportwereld was purchased by De Standaard and turned into a daily attachment to their two main newspapers, "De Standaard" and "Het Nieuwsblad".
In 1957, three other newspapers were purchased by De Standaard and initially kept in circulation. In 1966, the further publication of two of them, Het Nieuws van de Dag and Het Vrije Volksblad, was stopped. The same happened with the third paper, Het Handelsblad, in 1979.
In 1959, two more newspapers were purchased, of which De Landwacht disappeared in 1978. The other paper, De Gentenaar, was turned into a "cover-paper" for Het Nieuwsblad. De Gentenaar still exists today, and contains many of the articles and columns published in Het Nieuwsblad.
In 1962, a special attachment for children was made, the Patskrant. In 1977, the name was changed into the Stripkrant. In 2000, the daily Stripkrant was replaced by the Jommekeskrant (on Wednesday) and by Yo (on Mondays, Tuesday, Thursday, Friday and Saturday).
In 1996, Het Nieuwsblad started a new "cover-paper" in Antwerp, named Het Stad. This paper was never successful and disappeared already after two years.
In 2000, Het Nieuwsblad and Het Volk merged. Together, they started in 2003 with the publication of the lifestyle-magazine Catchy.
- "Stewardess schittert in instructiefilmpje" ("Flight attendant shines in instructional video"), De Standaard and Het Nieuwsblad, 24 March 2008