|Owner(s)||De Persgroep, stichting Het Nieuwe Parool, staff|
|Publisher||Persgroep Nederland bv|
|Editor-in-chief||Barbara van Beukering|
|Associate editor||Ronald Ockhuysen, Willem Schouten|
|Founded||1940 World War II|
|Circulation||64,000 subscription 20.00 streetsales|
|Sister newspapers||Algemeen Dagblad|
Het Parool is an Amsterdam-based daily newspaper. It was first published on August 11, 1941 as a resistance paper during the German occupation of The Netherlands (1940–1945). The name means "The Password" or "The Motto"
Second World war
The paper was preceded by a stencilled newsletter which was started in May 1940 by Frans Goedhart and Jaap Nunes Vaz. In 1944 the paper, albeit illegal and vehemently persecuted, reached a circulation of approximately 100.000, and was distributed by the Dutch resistance.
After the war
After the war Het Parool quickly became one of the leading and biggest newspapers in The Netherlands, partly because of the appreciation by large number of the population for being the most prolific resistance paper, partly because newspapers which collaborated with the German occupier were banned for publication.
Apart from its main publication, Het Parool participated in magazinepublishers and a publisher of local newspapers in The Netherlands. Alongside Het Parool a string of locally based newspapers were set up like Het Rotterdamsch Parool (1947–1971), Nieuw Utrechtsch Dagblad, Haagsch Dagblad and in the eighties Het Flevoparool. They all ceased to exist in the late sixties, early seventies (het Flevoparool in 1988) to be absorbed in the main publication.
Readership reached its peak in the mid-1960s with a subscribtion of over 400,000, making it the second biggest newspaper in the Netherlands at that time. In the latter part of the 1960s, the newspaper under its conservative editor in chief Herman Sandberg supported the Vietnam War vehemently, which alienated a substantial part of its mainly liberal and leftwing readership. This started a steady decline in subscribtions and readership, which persisted for almost four decades.
Perscombinatie and PCM
In 1968 Het Parool started publishing company Perscombinatie ('press combination') with competitor De Volkskrant, mainly to join investment in new printing presses. In 1973 Trouw, also a former resistance-paper, joines the corporation.
At the start of Perscombinatie, Het Parool was the leading paper, but due to declining subscribership, since the early eighties De Volkskrant took over the prime role within the company, although the owner of the paper Stichting Het Parool  ('the Parool foundation') remained the majority shareholder, with 57 percent of the shares of Perscombinatie (later: PCM, after a merger with book publisher Meulenhoff). This didn't change when PCM took over fellow Nederlandse Dagbladunie in 1995, publisher of daily newspapers NRC Handelsblad and Algemeen Dagblad, in 1992 to become the biggest publisher in The Netherlands.
Termination and restart
In the 1990s, Het Parool became a loss-making newspaper, mainly due to stiff competition and lack of investment by PCM. Several programs, including a move away from national newspaper towards local Amsterdam newspaper in 1997 to counter this, had little result. In 2002, PCM announced termination of the paper, citing substantial losses and declining readership.
Instead, majority shareholder Stichting Het Parool opted for a management bailout of the newspaper, in effect terminating its ownership of PCM in return for the rights to publish Het Parool. The bailout took effect on January 1, 2003. PCM was subsequently acquired by British-based investment group Apax Partners, which led to substantial debts and significant problems for the company.
To strengthen ownership base of fledgling Het Parool, De Persgroep, the biggest newspaper publisher of Belgium, was asked to take a substantial minority share in the newly set-up Het Parool bv alongside minority participations by both staff and readers. As a stand-alone newspaper, Het Parool decided to remain a national newspaper, but with an enhanced focus on its Amsterdam home base.
In the new configuration and after a collective layoff of 43 staff, Het Parool returned to profit within a year. On March 30, 2003. Het Parool became the first newspaper in the Netherlands to switch from broadsheet to tabloid format, a move which since has been followed by all other major and local newspapers in the country, with the exception of De Telegraaf. In a declining market, Het Parool was one of the few daily newspapers in The Netherlands able to expand its readership every year until 2011 and remaining profitable ever since its bailout.
For Belgium-based De Persgroep, Het Parool served as a foothold in the Netherlands, leading to the acquisition of a majority in struggling PCM in 2009. In 2011, Het Parool was re-absorbed in PCM, which was renamed Persgroep Nederland. Management of the company was taken over by former Parool management, basically re-establishing the Perscombinatie-situation in the seventies.
Between 2001 and 2011, Het Parool operated its own theatre (Het Parooltheater) as a place for debate and culture.
In February 2012, Het Parool acquired Amsterdam-based commercial television station AT5 with public broadcaster AVRO and regional TV station RTV Noord-Holland to form a new multimedia corporation, which will also include online activities of both Parool and AT5, within De Persgroep.
Organisation and subscribtion
Currently Het Parool has a staff of eighty, who are mainly based at the citydesk, arts & media, sports, foreign and businessdesks. The paper consists of a newssection and a daily themed magazine called PS. In weekends a glossy, PS van de Week, is published alongside the newspaper. Current editor in chief is Barbara van Beukering. Het Parool is affiliated with Algemeen Dagblad and, through newswire GPD, with all major local and regional newspapers in the Netherlands and Belgium.
Its daily circulation through subscription, is 64.403 copies. Streetsales will amount to an extra circulation of approximately 20.000, substantially more over weekends. The paper is based in the citycentre of Amsterdam.
Layout and Typeface
Het Parool was restyled twice by Mario Garcia, in 2004 (when it became a tabloid) and in 2008. Until 2008 the newspaper used the typeface Swift from Gerard Unger. In 2008 the newspaper was restyled and uses the Meta Serif from Erik Spiekermann and the Strada from Pinggera for the headings.
- "Digitaal Monument Joodse Gemeenschap in Nederland" (in Dutch). Retrieved 2009-12-19.
- Madelon de Keizer: Het Parool 1940-1945. Verzetsblad in oorlogstijd. Proefschrift Universiteit Leiden, 1991. 2e herz. druk: Amsterdam, Cramwinckel, 1991. ISBN 90-71894-28-2 en ISBN 90-71894-27-4
- Paul Koedijk en Gerard Mulder, Léés die Krant! Geschiedenis van het na-oorlogse Parool 1945-1970, Amsterdam, 1996.