Hey Reb! is the mascot for the UNLV Rebels, the athletic teams of the University of Nevada, Las Vegas in Paradise, Nevada, USA. He performs live at all UNLV athletic events. Hey Reb! is an anthropomorphicmountain man who wears a gray hat with a scarlet band around it. The mascot was first created in 1983 to depict the embodiment of an independent, rebel spirit at UNLV athletic events. He is always seen wearing a UNLV jersey with the number 57 on it, to commemorate the University's founding in the year 1957. In 2004, Hey Reb! was named one of 12 All-American Mascots, and was given a chance to compete for the Capital One Bowl mascot of the year as part of the Capital One Mascot Challenge, finishing second in the online voting. Hey Reb! has also been featured in two national commercials for ESPN's SportsCenter. In 2013, Hey Reb! and Jon "Jersey" Goldman, the UNLV student who wears the costume to portray him, were featured in the Hulu documentary series Behind the Mask. The series followed four mascots, and the people who portrayed them, both inside and outside of the mascot costume.