Hidden City Games
Hidden City Entertainment, formerly known as Hidden City Games, Inc., was founded in 2004 by Jesper Myrfors and Paul Peterson. The company, started in Seattle, Washington was originally founded for the sole purpose of publishing Clout Fantasy a game invented by Jesper Myrfors. After Clout was developed the company recruited Peter Adkison as CEO.
Hidden City Entertainment's primary effort is now Bella Sara, a TCG for girls 6 to 12 years old, featuring fantasy horses and inspirational messages. Each card has a unique code which when entered on the website unlocks that horse online, to be taken care of like a virtual pet.
In November 2006, Hidden City Entertainment secured $15 million in venture funding from Rustic Canyon Partners and Trinity Ventures, intended to significantly grow the online portion of the business.
[edit] Products
- Clout Fantasy (released Fall 2005)
- Defenders of the Undersea (Spring 2006)
- Redbeard's Revenge (Summer 2006)
- Bella Sara (a horse themed entertainment property for girls) [1] BellaSara.com
- First Edition - 85 horse cards, 12 energy cards and 27 extra-rare shiny cards with silver background
- Second Series - 97 horse cards and 27 extra-rare shiny cards with gold background
- Northern Lights - 45 horse cards, 10 extra-rare shiny cards and 17 extra-rare shiny cards with pale blue background
- Ancient Lights - 45 horse cards, 10 energy cards and 17 extra-rare shiny cards with pink background
- Native Lights - 45 horse cards, 10 energy cards, and 17 extra-rare shiny cards with textured lavender background.
- Magical Friends - 74 regular horse cards (each with a unique magical friend), 12 energy cards, and 34 extra-rare shiny cards with solid lavender background
- Baby Bella - 80 horse cards with 22 parent cards, 48 foal cards and 10 teacher cards, 12 energy cards and 37 extra-rare shiny cards, green background
- Treasures - 50 horse cards, 5 treasure cards, and 55 extra-rare shiny cards with turquoise background. Each pack comes with a sticker card, a tattoo card, and a mini-game. See more at [2].
- Royalty - 49 horse cards, 1 Sara card, 5 castle cards, and 55 extra-rare shiny cards with yellow background. Each pack comes with a sticker card, a tattoo card, and a Bella Sara Ticket. See more at [3]. Each Bella Sara Ticket activated awards horses, horseshoes, and prizes to play with in your online cottage.
- Bella's Ball - 50 horse cards, 5 character cards, 5 ballroom cards, and 55 extra-rare shiny cards with orchid background. Each pack comes with a secret code and a sticker card. Find out more at [4]. Each secret code activated awards bonus adventures and horseshoes at [5].
- Sunflowers - 45 horse and/or character cards cards, 10 character cards, and 55 extra-rare shiny cards. Each pack comes with a secret code and a sticker card. Find out more at [6]. Each secret code activated awards bonus adventures and horseshoes at [7].
- Miniatures Series 1, 2, and 3 - Velvety horses now in the palm of your hand. See more at [8]. Collect the horses from Series 2 and 3 to activate bonus adventures online.
- Collectors Tins - Including school tin, holiday 2008 tins, holiday 2009 tins, and a brand-new horse keepsake case this April 2010.
[edit] External links
[edit] Sources
- "Announcement of license to produce Bella Sara" Hidden City website
- "Announcement of Marvel License signing" Hidden City website
- "Wizards" conjuring up old magic: making games Seattle Times Business Section May 6, 2006
- Hidden City website
- "Hidden City Games Closes $15 Million Round from Rustic Canyon Partners and Trinity Ventures" Hidden City website
- "With Ponies, Unicorns and Secret Codes, an Effort to Unleash a Craze for Girls" New York Times Business Section November 12, 2006
