Hideshi Hamaguchi

Hideshi Hamaguchi (濱口 秀司, Hamaguchi Hideshi) is a Japanese concept creator and strategist in the business field.

He is considered a leading mind in creative concept development, strategy-building and decision management on both sides of the Pacific.

A self-proclaimed "creative visual thinker" and "diagram-lover", Hamaguchi uses visual models to bring what he calls "simplexity" and "structured chaos" to the process of brainstorming, helping businesses generate creative ideas and strategies in various industries & businesses.

Education

Hamaguchi holds a B.S. in Chemical Engineering from Kyoto University, Kyoto, Japan

Professional

Hamaguchi is acknowledged for the BET theory of TiO2 (titanium dioxide,) an energy production photocatalyst called the Honda-Fujishima effect.

Hamaguchi started his business career with Panasonic Electric Works, Ltd. (former Matsushita Electric Works, Ltd.) in Japan. In 1993, he became one of their first corporate decision analyst, supporting board members and executives with strategic decision making. In 1994, he created the concept of the Intranet and developed Japan's first corporate Intranet with Toru Takasuka.

From 1998 to 2001, he served as a strategist at Ziba Design, Inc. in Portland, Oregon and led award winning projects, including IDEA (International Design Excellence Awards) gold awarded projects. While at Ziba, he created the concept of the world's first USB flash drive. IBM first marketed the drives in North America in 2000, with its product the "DiskOnKey" (manufactured by the Israeli company M-Systems). In 2002, he helped the start-up of MDRM, an Israeli company developing technology for digital rights management through flash memory cards. (SanDisk acquired MDRM in December 2004.)

In 2001, Hamaguchi returned to Panasonic Electric Works, Ltd. During his time there he was Director of the New Business Planning Group in Japan and Executive Vice President of Panasonic Electric Works Laboratory of America, Inc. in the U.S.A.

In 2006 he founded LUNARR Inc. with his business partner Toru Takasuka in Portland, Oregon, U.S.A. He was COO of LUNARR, Inc.

In 2009 he returned to Ziba Design as Director of Strategy.

Hamaguchi has developed his own theory and methodology (Model Based Approach) for creative concept and strategy building through his experiences in various industries, businesses and technologies.

Public Speaking

While at Ziba Design, Hamaguchi has participated at the following public speaking events:

• NikkeiBP Top Leader Platinum - Seminar - Tokyo, Japan (04-21-2010)

Title: "Theory and Approach for Innovative Concepts"

• Diamond DMN (Design Management Network) - Speech and Seminar - Tokyo, Japan (06-03-2010)

Title: "Framework-ing"

• i.school Summer Symposium 2010 (Innovation School, University of Tokyo) - Keynote Speech and Panel Discussion - Tokyo, Japan (08-28-2010)

Title: "Is Innovation Methodology Possible?"

• BODW2010 (Business of Design Week) - Speech - Hong Kong, China (12-04-2010)

Title: "Culture Codes: A Framework for Culture Based Design"

• Super Network Event (Kyoto University) - Speech - Kyoto, Japan (05-29-2011)

Title: "The Manner of Innovation"

• Knowledge of Design Week 2011 (HKDC Design Forum) - Keynote Speech and Workshop - Hong Kong, China (06-24-2011)

Speech Title: "Designing Business Innovation" Workshop Title: "Strategy for Designing Innovation"

• i.school Summer Symposium 2011 (Innovation School, University of Tokyo) - Workshop - Tokyo, Japan (08-21, 22, 23, -2010)

Title: "The future of cell phone"

• Creativities Unfold, Bangkok 2011 (International Symposium, TCDC) - Keynote Speech and Workshop - Bangkok, Thailand(09-30-2011, 10-02-2011)

Speech Title: "Creative Process for Innovaiton" Workshop Title: "Creative Process for Innovaiton"

Personal history

Born in Osaka, Japan

Lives in Beaverton, Oregon.