From Wikipedia, the free encyclopedia
  (Redirected from HiiiPower)
Jump to: navigation, search
Single by Kendrick Lamar
from the album Section.80
Released April 12, 2011
Format Digital download
Recorded 2010
Genre Hip hop, conscious hip hop
Length 4:41
Label Top Dawg Entertainment
Writer(s) Kendrick Lamar, Herbert Stevens, Jermaine Cole
Producer(s) J. Cole
Kendrick Lamar singles chronology
"Hood Gone Love It"

"HiiiPoWeR" is a social movement, as well as the name of a song by American hip hop recording artist Kendrick Lamar, released April 12, 2011 as the lead single from his independent digital album Section.80 (2011). The conscious hip hop song was released as the first promotional single for the album. While the album itself garnered positive reviews (achieving a Metacritic score of 80,[1] and an XL rating from XXL Magazine[2]), "HiiiPoWeR" also drew acclaim for its lyricism and depth. HipHopDX gave it the Verse of the Year award[3] and XXL Magazine called it “one of the finest tracks of the year”.[4] The song, produced by fellow American rapper J. Cole, contains samples from Pharoahe Monch’s "Simon Says", Kanye West’s "So Appalled", and Sixtoo’s "Duration Project Part 9".[5] Kendrick Lamar mentions that when he and J. Cole created "HiiiPoWeR", which was their first collaboration, he sat in for about twenty-five mixes of the song. Speaking on J. Cole’s work on the song, Lamar says, "His production is crazy, man. The first time we locked in, he played about 10 beats. I wanted all of ‘em." [6] The song features vocals from late singer-songwriter Alori Joh.


Lamar performing at the Bonnaroo Music Festival, 2012.

"The Sky is Falling, the Wind is Calling/ Stand for Something or Die in the Morning.... Section Eighty.... HiiiPower" -Kendrick Lamar, on HiiiPower

Kendrick Lamar and Black Hippy cohort Ab-Soul describe "HiiiPoWeR" as a movement, saying that they treat it as if it were a religion. [7] In an interview, Lamar claims that although it started in L.A., "HiiiPoWeR" is now “spreading like wildfire.” It is a response to the ever-increasing destructive nature of the culture in the US, both the mainstream culture and more importantly the Hip-Hop culture, which some would say is wallowing at an all-time low since its birth in the 1970's. Lamar continues, to explain that the three ‘i’s in the word "HiiiPoWeR" stand for heart, honor and respect—the three main things that people should have and live by.[8] In "Ab-Souls Outro", the penultimate track on Section.80, Ab-Soul explains that the purpose of the HiiiPoWeR movement is to help lift a generation in a society that they view as destructive.[9] HiiiPower is also mentioned at least once on the album "Longterm Mentality" (Ab-Soul, TDE 2011) and he and Kendrick are both known to ask audiences to raise three fingers at shows, because two fingers (a 'peace' sign in the USA) "was not enough". This may be taken as a comment on the thwarting of the social movements of the 60's and 70's, which were successfully derailed by the government and secret organizations to make way for the unabated poverty, murder and mistreatment of people of color, we see today in the US and worldwide.

Recordings Referencing HiiiPower as of 2014: (Highly incomplete, please add!!)

From O.verly D.edicated (2011)

In a song titled "Cut You Off (to Grow Closer)" , Lamar delves more deeply into his philosophical views, and how the behavior of those around him affects him. He mentions Napoleon Hill (author of "Think and Grow Rich") and decried the tearing-down of others that he observes keeping his acuaintances stuck in a negative mind state. At the end of the track, there is a short soliloquoy: "HiiiPower is the way we think. The way we live. See it's known today that the human race is nothing. No morals, no standards. What we're about to do is raise the level of expectations. No, you don't have to have a lot of money. You don't have to be rich. But you will be rich in mind and spirit. Some say it's big as a crew, some say its big as a gang. We stand for it as if it's a religion."[10] Quite poignantly, this statement is followed by a song entitled "Heaven & Hell", which is more of a poetic picture that a traditional rap song. It describes two views of black life, and further develops the overall aesthetic of the HiiiPower mission. The track briefly features singer Alori Joh and (uncredited) Ab-Soul shouting in the background.

From Good Kid, Maad City (2012):

On the track "B*itch, Don't Kill My Vibe" it is mentioned just briefly in the lyric "Three's in the air, I can see you are in sync".

Jay Rock, Schoolboy Q, and Ab-Soul (the other 3 members of Black Hippy Crew) all support the movement as well, and often shout "HiiiPoWeR" on their own respective songs, such as on Schoolboy Q’s "There He Go"[11] and Ab-Soul’s "Black Lip Bastard Remix".[12]

Lamar often connects the HiiiPoWeR movement back to Tupac Shakur, one of his biggest influences. He claims to have had a dream or hallucination in which Shakur came to him one night and said, "Keep doing what you’re doing, don’t let my music die." Lamar cites this experience as what inspired him to write the song partly to continue the messages that Shakur tried to carry.[13] The opening of the music video for "HiiiPoWeR" contains a typed paragraph mentioning this encounter. Additionally, towards the end of the song Kendrick Lamar shouts “Thug Life”, which is both the name of the hip hop group that Shakur led, and the title of the aforementioned group’s debut album, but more importantly it was Shakur's own respective movement.[14]


The song was created to further explain the HiiiPoWeR platform or the ideas driving it. While carrying a strong racial theme, the lyrics contain a mix of conspiracy theories about the government’s involvement in famous murders, criticism of society, and encouragement to build the future.[15]

Kendrick Lamar makes multiple references to high-profile black activists of the 20th century, including Martin Luther King, Malcolm X, Marcus Garvey, and Fred Hampton. He claims that many of these activists, specifically noting Black Panther leaders Huey Newton and Bobby Seale, lived by the ideals of HiiiPoWeR. His lyrics also connect to the militancy of the Black Panthers by referencing cop-killing (“I got my finger on the mothafuckin’ pistol/ Aiming it at a pig, Charlotte’s web is gonna miss you”). Using Kurt Cobain's suicide and Lauryn Hill's recent troubles as examples, he repeatedly states in the lyrics of the song that society pushes people to act in crazy or evil ways.[15]

Ab-Soul has stated in interviews that he highly influenced the song. He explains that although he didn’t write the lyrics or encourage Lamar to write "HiiiPoWeR", the content resulted from “years and years of me talking that shit that nobody wanna to hear, to him”.[16] To fully grasp these individual's (Kendrick's and Soul's ) artistic message it is necessary to listen to practically their entire back catalogs, as in the true "blues" tradition their ideas are usually half-veiled or obscured in nuance and riddle. This necessitates a keen ear, and ensures that only those willing to pay attention are going to grasp what it is that they are trying to say.

Music video[edit]

The music video for the song consists of a series of short clips and images and is heavily themed around riots. It includes clips of Lamar rapping to the song, news clips of riots and rebellions all over the world, and images of notable figures from history and the media. The opening seconds of the music video contain a glimpse of Malcolm X holding up 3 fingers as he speaks.[17] Holding up 3 fingers is often used as a symbol for the song and HiiiPower movement (when performing the song live, Lamar sometimes has the audience put three fingers in the air).[18] An image in the second half of the music video shows a crowd of people holding up three fingers in the air. Also notable in the video is the common use of images of police brutality. At the two uses of the word “racist” in the song, the video first shows an image of Sean Hannity and then an image of Bill O’Reilly. The video ends with Kendrick Lamar dousing himself in gasoline, and is cut off as he drops a match on himself.[15] The music video also includes a picture of late hip hop legend 2Pac Autopsy picture and a picture of the car he was last seen in after he got shot.

Release history[edit]

Country Date Format Label
United States April 12, 2011[19] Digital download Top Dawg Entertainment


  1. ^ http://www.metacritic.com/music/section80) Metacritic score 80, Retrieved 24 Sep 2012
  2. ^ http://www.xxlmag.com/reviews/2011/07/kendrick-lamar-section-80/ XXL Review of Section.80, Retrieved 24 Sept 2012
  3. ^ http://www.hiphopdx.com/index/editorials/id.1818/title.the-2011-hiphopdx-year-end-awards 2011 HipHopDX Year End Awards, Retrieved 24 Sept 2012
  4. ^ Kendrick Lamar, Section.80 | XXL
  5. ^ http://www.whosampled.com/Kendrick-Lamar/HiiiPoWeR/ Retrieved 9 June 2014
  6. ^ http://www.hiphopdx.com/index/news/id.15795/title.kendrick-lamar-speaks-on-the-meaning-behind-hiiipower-working-with-j-cole Retrieved 24 Sept 2012
  7. ^ Video on YouTube Retrieved 24 Sept 2012
  8. ^ Kendrick Lamar Speaks On The Meaning Behind "HiiiPoWeR," Working With J. Cole | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales | HipHop DX
  9. ^ Video on YouTube Retrieved 24 Sept 2012
  10. ^ Kendrick Lamar - Cut You Off (To Grow Closer) (Overly Dedicated) on YouTube
  11. ^ ScHoolboy Q - THere He Go on YouTube
  12. ^ Video on YouTube Retrieved 24 Sept 2012
  13. ^ http://www.hiphopdx.com/index/news/id.15954/title.kendrick-lamar-recalls-having-a-vision-of-tupac-shakur-in-his-sleep Retrieved 24 Sept 2012
  14. ^ Video on YouTube Retrieved 24 Sept 2012
  15. ^ a b c Kendrick Lamar 'HiiiPOWER' OFFICIAL MUSIC VIDEO on YouTube
  16. ^ http://www.hiphopdx.com/index/news/id.18998/title.ab-soul-speaks-on-how-he-inspired-hiiipower-explains-black-lip-bastard-nickname Retrieved 24 Sept 2012
  17. ^ Ab-Soul Speaks On How He Inspired "HiiiPoWeR," Explains Black Lip Bastard Nickname | Get The Latest Hip Hop News, Rap News & Hip Hop Album Sales | HipHop DX
  18. ^ Video on YouTube Retrieved 25 Sept 2012
  19. ^ "HiiiPoWer – Single by Kendrick Lamar". iTunes Store. Apple. Retrieved September 25, 2012.