Hike Messenger

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Hike Messenger
Word "Hike" written in blue
Initial release December 12, 2012; 2 years ago (2012-12-12)
Preview release
  • 3.7.8 (Android, February 12, 2015; 37 days ago (2015-02-12))[1]
  • 2.9.0 (Windows Phone, November 13, 2014; 4 months ago (2014-11-13))[2]
  • 2.6.2 (BlackBerry, May 7, 2014; 10 months ago (2014-05-07))[3]
  • 2.6.0 (iOS, August 12, 2014; 7 months ago (2014-08-12))[4]
  • 2.6.0 (Symbian)[5][not in citation given]
Operating system iOS
Android
Windows Phone
BlackBerry OS
Symbian
Available in Multilingual
Type Instant messaging
Voice calls
License Freeware
Website get.hike.in

Hike Messenger (stylized as hike messenger) is a cross-platform instant messaging service for smartphones that uses the internet for communication. In addition to text messaging, users can send each other graphical stickers, emoticons, images, videos, audios, files, voice messages, contacts and location.

Hike was launched on 12th December, 2012 [6] and raised its first round of funding of $7 million from Bharti SoftBank in April 2013. Hike is a joint venture between Bharti Enterprises and Softbank.[7]

History[edit]

Launched on 12th December, 2012, Hike attained 15 million users in February 2014 and raised $14 million for its development.[7] Over the next few months, the application introduced free text messaging anywhere in India, chat themes, updated stickers, hidden chats and revamped user interface. In August 2014, Hike hit 35 million users and raised another big round of funding - $65 million - led by Tiger Global.

Hike Messenger made its first acquisition, buying free voice-calling company Zip Phones, which will allow it to launch free app based calling services that are emerging as a key draw for users[8] The [free voice calling] feature was unveiled on India's Republic Day, i.e. 26 January 2015.[9]

Features[edit]

Apart from basic social messaging means like photos, videos and audio files, Hike allows users to "nudge", a feature used to ping the receiver. In addition to that, the application supports chat themes, graphical stickers, PDF files and Office Files. It also allows users to hide individual and group chats providing extended privacy. The messenger now provides free voice-calling over 2G, 3G and Wi-Fi across the globe in over 200 countries.

During the ICC Cricket World Cup 2015, Hike partnered with CricBuzz to keep their Android users updated about the world cup scores.[10]

In 2015, Hike launched the "Great Indian Sticker Challenge" to invite designers to design new stickers. As per the communication statistics on Hike, 30% of the traffic comes from stickers.[11]

Privacy[edit]

Hike uses a 128-bit SSL encrypted, firewalled server for the exchange of media and text messages only on wifi. Messages are stored locally in the user's device and the data is not backed-up to Hike's server.[12]

References[edit]

  1. ^ "hike messenger". Play Store. Google. Retrieved August 12, 2014. 
  2. ^ "hike messenger". Windows Phone Marketplace. Microsoft. Retrieved August 12, 2014. 
  3. ^ "hike messenger". BlackBerry World. Retrieved August 12, 2014. 
  4. ^ "hike messenger". iTunes Store. Apple Inc. Retrieved August 12, 2014. 
  5. ^ "hike messenger". Ovi Store. Nokia. Retrieved August 12, 2014. 
  6. ^ "Hike Launches Globally". Bharti SoftBank. December 12, 2012. Retrieved August 12, 2014. 
  7. ^ a b "BSB invests $7 million in free messaging app ‘hike’ – after it crosses 5 million users in just 4 months". Bharti SoftBank. April 25, 2013. Retrieved August 12, 2014. 
  8. ^ "Hike Messenger buys Zip Phone to offer Internet calls". The Economic Times. January 9, 2015. Retrieved January 9, 2015. 
  9. ^ "Hike Messenger Introduces Free Voice Calling Feature on Republic Day". Galaxyreporter.com. Retrieved January 2015. 
  10. ^ Harshith Mallya (13 February 2015). "Hike partners with CricBuzz to bring in-app World Cup updates to your fingertips". Yourstory.com. Your Story. Retrieved 14 March 2015. 
  11. ^ "Hike Messenger launches the ‘Great Indian Sticker Challenge’". The Financial Express. Feonline. 5 March 2015. Retrieved 14 March 2015. 
  12. ^ "Security". Bharti SoftBank. Retrieved 6 October 2014.