|This article needs additional citations for verification. (September 2010)|
|Traded as||BSE: 500696
BSE SENSEX Constituent
|Headquarters||Mumbai, Maharashtra, India|
|Key people||Mr. Harish Manwani (Chairman), Mr. Sanjiv Mehta (CEO and MD)|
|Products||Foods, beverages, cleaning agents and personal care products|
|Revenue||221 billion (US$3.6 billion) (2011–2012)|
|Net income||26.91 billion (US$440 million) (2011–2012)|
|Parent||Unilever Plc (52%)|
Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai, Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL's products include foods, beverages, cleaning agents and personal care products.
HUL was established in 1933 as Lever Brothers and, in 1956, became known as Hindustan Lever Limited, as a result of a merger between Lever Brothers, Hindustan Vanaspati Mfg. Co. Ltd. and United Traders Ltd. It is headquartered in Mumbai, India and employs over 16,500 workers, whilst also indirectly helping to facilitate the employment of over 65,000 people. The company was renamed in June 2007[dubious ] as "Hindustan Unilever Limited".[clarification needed]
Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products.
HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products. Eighteen of HUL's brands featured in the ACNielsen Brand Equity list of 100 Most Trusted Brands Annual Survey (2012), carried out by Brand Equity, a supplement of The Economic Times.
The "most trusted brands" from HUL in the top 100 list (their rankings in brackets) are: Clinic Plus (4), Lifebuoy (10), Fair & Lovely (11), Rin (12), Surf Excel (13), Lux (14), Pepsodent (17), Closeup (19), Pond's (20), Sunsilk (26), Dove (37), Vim (43), Pears (79), Lakme (81), Vaseline (86), Wheel (87), Hamam (95) and Rexona (96).
The latest launches for Hindustan Unilever include: Surf Excel Easywash; Lakmé eyeconic range; Vim Anti Germ bar;Pureit Marvella UV with Advance Alert System; TRESemmé: For Salon style hair at home everyday; Clinic Plus: Milk Protein Formula A++; Comfort 1 Rinse; Bru Exotica Guatemala; Closeup: Deep Action; Dove Hair Fall Rescue Treatment; Taaza: Taazgi bhari chaai, dimaag khul jaaye.
Its brands include: Food brands:
- Annapurna salt and atta
- Bru coffee
- Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea
- Kissan squashes, ketchups, juices and jams
- Lipton tea
- Knorr soups & meal makers and soupy noodles
- Kwality Wall's frozen dessert
- Modern Bread, ready to eat chapattis and other bakery items
- Magnum (ice cream)
Personal Care Brands:
- Aviance Beauty Solutions
- Axe deodorant and aftershaving lotion and soap
- LEVER Ayush Therapy ayurvedic health care and personal care products
- Breeze beauty soap
- Clear anti-dandruff hair products
- Clinic Plus shampoo and oil
- Close Up toothpaste
- Dove skin cleansing & hair care range: bar, lotions, creams and anti-perspirant deodorants
- Denim shaving products
- Fair & Lovely skin-lightening products
- Lakmé beauty products and salons
- Lifebuoy soaps and handwash range
- Liril 2000 soap
- Lux soap, body wash and deodorant
- Pears soap
- Pepsodent toothpaste
- Pond's talcs and creams
- Rexona soap
- Sunsilk shampoo
- Sure anti-perspirant
- Vaseline petroleum jelly, skin care lotions
Water Purifier Brand:
- Pureit Water Purifier
HUL has produced many business leaders for corporate India, including Harish Manwani, the non-executive chairman of HUL and currently the chief operating officer of Unilever. He is also a member of Unilever Leadership Executive team (ULE), which comprises the company's top management and is responsible for managing Unilever's profit and loss, and delivering growth across its regions, categories and functions. Sanjiv Mehta was appointed as the Managing Director and Chief Executive Officer of HUL with effect from 10 October 2013. He has also been appointed as Executive vice-president, South Asia, Unilever and is also the executive head of the South Asia cluster for Unilever.
HUL was ranked 4th in the Hewitt Global Leadership Survey 2007 with only GE, P&G and Nokia ranking ahead of HUL in the ability to produce leaders. A study conducted by Aon Hewitt, The RBL Group and Fortune in 2011, ranked the company number six in the list of 'Top Companies for Leaders 2011 Study Results'. The company was awarded the CII- Prize for Leadership in HR Excellence at the 2nd CII National HR Conclave 2011 held on October 2011.
Hindustan Unilever Limited was recognised as the 'Conscious Capitalist of the Year' at the 2013 Forbes India Leadership Awards.
HUL won 12 awards overall with 4 Golds, 4 Silvers and 4 Bronzes at the 2013 Emvies Awards.
HUL ranks number two on the on Fortune India's 2013 '50 Most Admired Companies list'.
Hindustan Unilever Limited has emerged as the No. 4 'Most Respected Company in India' in a survey conducted by Business World in 2013.
As per the latest Nielsen Campus Track-business school survey released in February 2013, Hindustan Unilever has emerged as the No.1 employer of choice for B-school students who will graduate in 2013, across functions. HUL also retained the 'Dream Employer' status for the 4th year running and continues to be the top company considered for application by B-School student in India.
In 2012, HUL was recognised as one of the world's most innovative companies by Forbes. With a ranking of number 6, it was the highest ranked FMCG company.
Hindustan Unilever Limited (HUL) won the first prize at FICCI Water Awards 2012 under the category of 'community initiatives by industry' for Gundar Basin Project, a water conservation initiative.
Hindustan Unilever Limited won 13 awards at the Emvies 2012 Media Awards organised by the Advertising Club Bombay in September 2012.
The company bagged four awards at the Spikes Asia Awards 2012, held in September. The awards included one Grand Prix one Gold Award and two Silver Awards.
HUL's Chhindwara Unit won the National Safety Award for outstanding performance in Industrial Safety. These awards were instituted by the Union Ministry of Labour and Employment in 1965.
HUL was one of the eight Indian companies to be featured on the Forbes list of World's Most Reputed companies in 2007.
In July 2012 Hindustan Unilever Limited won the Golden Peacock Occupational Health and Safety Award for 2012 in the FMCG category for its safety and health initiatives and continuous improvement on key metrics.
Pond's Talcum Powder's packaging innovation has bagged a Silver Award at the prestigious 24th DuPont Global Packaging Award, in May 2012.The brand was recognised for cost and waste reduction.
In May 2012, HUL & Star Bazaar bagged the silver award for 'Creating Consumer Value through Joint Promotional and Event Forecasting' at the 13th ECR Efficient Consumer Response Asia Pacific Conference.
In 2011, HUL was named the most innovative company in India by Forbes and ranked 6th in the top 10 list of most innovative companies in the world.
Hindustan Unilever Ltd received the National Award for Excellence in Corporate Governance 2011 of the Institute of Company Secretaries of India (ICSI) for excellence in corporate governance
In 2012, Hindustan Unilever emerged as the No. 1 employer of choice for B-School students who will graduate in 2012. In addition, HUL also retained the 'Dream Employer' status for the 3rd year running
Hindustan Unilever ranked No. 2 in Fortune India's Most Admired Companies list, which was released by Fortune India in partnership with the Hay Group. The company received the highest scores for endurance and financial soundness
HUL was ranked 47th in The Brand Trust Report 2014 published by Trust Research Advisory. 36 HUL brands also featured in the list including Lux, Dove, Lipton, Vim, Kissan, Bru, Rexona, Close Up, Clinic Plus, Pond's, Knorr, and Pepsodent among others.
HUL emerged as the top 'Dream Employer' as well as the top company considered for application in the annual B-School Survey conducted by Nielsen in November 2010. This was the second successive year that HUL has been rated as the top 'Dream Employer' in India. HUL has also emerged as the top employer of choice among the top six Indian Institutes of Management (IIMA, B, C, L, K and I).
HUL won three awards at the 'CNBC Awaaz Storyboard Consumer Awards' in 2011 – Most Recommended FMCG Company of the Year; Most Consumer Conscious Company of the Year and Digital Marketer of the Year.
In 2007, Hindustan Unilever was rated as the most respected company in India for the past 25 years by Businessworld, one of India's leading business magazines. The rating was based on a compilation of the magazine's annual survey of India's most reputed companies over the past 25 years.
The Hindustan Unilever Research Centre (HURC) was set up in 1967 in Mumbai, and Unilever Research India in Bangalore in 1997. Staff at these centres developed many innovations in products and manufacturing processes. In 2006, the company's research facilities were brought together at a single site in Bangalore.
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The Unilever Sustainable Living Plan has three major goals, which Unilever aims to achieve by 2020:
- Help more than one billion people improve their health and well-being
- Halve the environmental impact of their products
- Source 100% of their agricultural raw materials sustainably
The plan also sets out over 50 social, economic and environmental targets.
In 2012 Hindustan Unilever featured in BSE's Greenex – India's first environmental friendly equity index the first environmental friendly equity index, which will enable investors take more informed decisions in the green theme of India.
The company has reduced water usage in manufacturing operations by 10.1% when compared with 2010 and by 21.5% compared to 2008 baseline. Rainwater harvesting has been implemented in more than 50% of units. More than 75% of the company's manufacturing sites are zero discharge.
HUL has also been working for more than a decade in the area of water conservation in locations which face acute water shortage. By 2015, the Company expects hundred billion litres of water to be harvested through the projects they have undertaken. One million people in 180 villages across India will benefit. Most projects are expected to see a 50% rise in crop production.
- India Water Body
In May 2011, the company launched the India Water Body, an initiative aimed to address the challenge of water scarcity in India. HUL has been working in the area of water conservation for more than a decade and has initiated projects in several states across India with the aim to create capacity towards conserving more than 50 billion litres of water in the next four years (by 2015).Water conservation has been a focus area for the company across its value chain. The company has not only reduced water consumption in its operations but also developed product innovations such as Surf Excel quick-wash that helps consumers use less water while washing clothes.
- Plastic recycling project
In July 2011, HUL and Bharti Retail started a three-month campaign called "Go Recycle" to promote plastic recycling among consumers in the National Capital Region (NCR) in 2011. Consumers were encouraged to bring empty plastic bottles and pouches, for which they were given discount coupons in return.
- Creating financial inclusion
The company joined forces with the State Bank of India (SBI) to introduce banking services to people from low-income groups in rural areas. The project was piloted in the states of Maharashtra and Karnataka.
HUL also renders services to the community, focusing on health & hygiene education, empowerment of women, and water management. It is also involved in education and rehabilitation of underprivileged children, care for the destitute and HIV-positive, and rural development. HUL has also responded to national calamities, for instance with relief and rehabilitation after the 2004 tsunami caused devastation in South India.
- Health and hygiene
Lifebuoy took handwashing messages to remote areas, reaching out to 30million people directly in 2010–11 through HUL's rural outreach programme,Khushiyon Ki Doli' (Caravan of Happiness). The Company entered into a partnership with UNICEF and Department of Rural Development, Government of Madhya Pradesh, to implement hygiene awareness programmes in over 5,000schools in 2012. This will further strengthen the Lifebuoy handwash programme in India and contribute to the global target of reaching one billion consumers by 2015 across Asia, Africa and Latin America.
As many as 30 million people in India have gained access to safe drinking water from Pureit, in-home purifier which provides water 'as safe as boiled water', without needing electricity, or running water. Pureit is affordable – with an upfront cost starting at Rs. 900, and an ongoing cost that provides approximately four litres of safe drinking water for about one rupee. Globally, Unilever aims to reach 500 million people through Pureit by 2020.
The company's food and beverage brand labels carry information on energy, protein carbohydrate, sugars, fat, and where relevant, on saturated fat, fibre and sodium. HUL also participates in 'The Choices Programme.' It is a front-of-pack labelling programme aimed to help consumers make a healthier choice. Around 60% of our major food and beverage brands comply with the guidelines as against the global target of 100% by 2015.
- Greenhouse gases
The Company is on track to meet the global 2012 target, which is to reformulate the products to reduce GHG emissions by 15%. The process of reformulating products started in 2009. A significant reduction has been achieved with the reduction in detergent powders of Sodium Tri Poly Phosphate, an ingredient that neutralises the impact of water hardness.
In 2011, the Company reduced C02 emissions per tonne of production in India by 9.9% compared to 2010 and by 14.7% compared to the 2008 baseline. This was achieved due to the installation of biomass boilers to reduce CO2 emissions at Chiplun, Puducherry, Goa, Nasik and Mysore factories. The biggest challenge was to deliver reduction in CO2 emissions from transport despite significant volume increase. In 2011, the Company delivered 17.8% improvement in CO2 efficiency in logistics over 2010.
- Sustainable Sourcing
In 2011, 60% of tomatoes used in Kissan Ketchup in India were from sustainable sources. The Company is working with a select group of tomato farmers to help reduce water usage through drip irrigation and at the same time reduce the use of fertiliser and pesticides while improving yields.
More than 16% of the tea sourced from India for Unilever's brands was from sustainable sources in 2011 About 800 smallholder farmers in India are growing gherkins for Unilever's Amora and Maille brands using drip irrigation. Trials have produced average water saving of 40%. Unilever now aims to help up to 1,000 gherkin farmers transition to drip irrigation by 2015.Unilever also focuses on helping farmers use composting to cut water use. By 2020, we will source 100% of the raw materials sustainably.
Project Shakti, a unique initiative by the Company to build and support a network of women entrepreneurs in small villages was strengthened in 2010–11 with the Shaktimaan initiative, under which men from Shakti households were given a bicycle to cover a cluster of villages in their vicinity. There are now 30,000 Shaktimaans across India.
The company's Kwality Wall's mobile vending operations provide entrepreneurship opportunities to over 6,500 migrant labourers across India.
Hindustan Unilever's corporate headquarters are located at Andheri (E), Mumbai. The campus is spread over 12.5 acres of land and houses over 1,600 employees. Some of the facilities available for the employees include a convenience store, a food court, an occupational health centre, a gym, a sports & recreation centre and a day care centre.
The campus received a certification from LEED (Leadership in Energy and Environmental Design) Gold in 'New Construction' category, by Indian Green Building Council (IGBC), Hyderabad, under license from the United States Green Building Council (USGBC)
The company's previous headquarters was located at Backbay Reclamation, Mumbai at the Lever House, where it was housed for over 46 years.
Direct Selling Division
HUL also runs Hindustan Unilever Network (HULN), a direct selling business arm. Under HULN, health products are marketed by Ayush Therapy in collaboration with Arya Vaidya Pharmacy, Coimbatore; beauty products by Aviance; home products by Lever Home; and male grooming by D.I.Y. There are also premium products for beauty salons and others.
In 2001 a thermometer factory in Kodaikanal run by Hindustan Unilever was accused of dumping glass contaminated with mercury in municipal dumps, or selling it on to scrap merchants unable to deal with it appropriately.
Skin lightening creams
Hindustan Unilever's "Fair and Lovely" is the leading skin-lightening cream for women in India. The company had to cease television advertisements for the product in 2007. Advertisements depicted depressed, dark-complexioned women, who had been ignored by employers and men, suddenly finding new boyfriends and glamorous careers after the cream had lightened their skin. In 2008 Hindustan Unilever made former Miss World Priyanka Chopra a brand ambassador for Pond's, and she then appeared in a mini-series of television commercials for another skin lightening product, 'White Beauty', alongside Saif Ali Khan and Neha Dhupia; these advertisements, showing Priyanka's face with a clearly darker complexion against the visibly fairer Neha Dhupia, were widely criticised for perpetuating racism and lowering the self-esteem of women and girls throughout India who were misled by HUNL to believe that they needed to be white to be beautiful.
Several academic papers have pointed out the firm's continued use of the antibacterial agent Triclosan ('Active B') in India because it is under review by the American Food and Drug Administration (US FDA).
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