Hipstamatic is a digital photography application for the Apple iPhone sold by Synthetic Corporation. It uses the iPhone's camera to allow the user to shoot square photographs, to which it applies a number of software filters to make the images look as though they were taken with an antique film camera. The user can choose among a number of effects which are presented in the application as simulated lenses, films and flashes. Several of these are included with the application, while others may be acquired through an in-app purchase. Popular, the application has sold 1.4 million copies, as of November 2010.
According to Synthetic, the Hipstamatic 100 camera was developed in the early 1980s by Bruce and Winston Dorbowski, but was a commercial failure, selling fewer than 200 units. The application's styling is based on the style of a cheap plastic analog photographic camera. It is assumed that the backstory is viral advertising.
Hipstamatic is part of a retro trend in photography, which has seen a rise in the popularity of cheap and technically obsolete analog cameras (such as Lomography and Polaroid instant cameras), as well as software filters and smartphone software that emulate such cameras. Other vintage photography applications include CameraBag and Instagram. Like Hipstamatic, they often include social networking features. Some phones include similar built-in filters.
The application has sold 1.4 million times as of November 2010. It received additional publicity when New York Times photographer Damon Winter used it in 2010 to illustrate a front-page story about the Afghanistan War. Winter's images gained recognition by receiving third place in the Pictures of the Year International photojournalism competition.
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