Hires Root Beer
|Manufacturer||Dr Pepper Snapple Group|
|Country of origin||United States|
|Related products||A&W Root Beer, Dad's Root Beer, Mug Root Beer, Barq's|
Hires Root Beer was created by Philadelphia pharmacist Charles Elmer Hires. The official story is that Hires first tasted root beer, a traditional American beverage dating back to the colonial era, while on his honeymoon in 1875. However, historical accounts vary and the actual time and place of the discovery may never be known. By 1876, Hires had developed his own recipe, and he was marketing 25-cent packets of powder which each yielded five gallons of root beer. At Philadelphia's Centennial Exposition in 1876, he cultivated new customers by giving away free glasses of root beer. Hires marketed it as a solid concentrate of sixteen wild roots and berries. It claimed to purify the blood and make rosy cheeks. In 1884, he began producing a liquid extract and a syrup for use in soda fountains, and was soon shipping root beer in kegs and producing a special fountain dispenser called the "Hires Automatic Munimaker." In 1890, the Charles E. Hires company was incorporated and began supplying Hires root beer in small bottles.
But Hires's choice of name for his product caused a problem: the word "beer" drew the wrath of the temperance movement. He had his root beer tested by a laboratory, and trumpeted their conclusion that a glass of his root beer contained less alcohol than a loaf of bread. Hires Root Beer was promoted as "The Temperance Drink" and "the Greatest Health-Giving Beverage in the World." Hires advertised aggressively, believing "doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody ELSE does."
One of the major ingredients of root beer was sassafras oil, a plant root extract used in beverages for its flavor and presumed medicinal properties. The medicinal properties of root beer are emphasized in the advertising slogan, "Join Health and Cheer/Drink Hires Rootbeer." Ironically, the U.S. Food and Drug Administration banned sassafras oil in 1960 because it contains the carcinogen and liver-damaging chemical safrol. However, a process was later discovered by which the harmful chemical could be removed from sassafras oil while preserving the flavor.
Hires Root Beer kits, available in the United States and Canada from the early 1900s through the 1980s allowed consumers to mix an extract with water, sugar and yeast to brew their own root beer. However, most consumption was of pre-bottled root beer.
Consolidated Foods bought the company from the Hires family in 1960, only to sell Hires two years later to Crush International. Procter & Gamble bought Crush in 1980, and sold it to Cadbury Schweppes in 1989. Cadbury spun off its soft drinks arm in 2008, and the beverage company renamed itself Dr Pepper Snapple Group that year.
In Canada, the Hires brand is no longer sold by Dr Pepper Snapple Group; retailers and vending machines have replaced it with Pepsi owned Mug Root Beer since the 1990s. Hires availability in the US is limited as other Dr. Pepper owned brands like A&W Root Beer are competing for the same bottlers on behalf of the same company. "The Big H Root Beer Extract", a modern version of the "Hires Root Beer kit" unsweetened concentrate, is still sold by the Hires Big H drive-in restaurant chain in Utah; would-be home brewers too impatient to carbonate the old-fashioned way using sugar and yeast are assured that dry ice can be used as a more rapid CO2 source.
A mid-1960s' advertising campaign featured jingles by pop singer Blossom Dearie, wherein she sang in a Betty-Boop voice: "Hires Root Beer! Hires Rootin' Tootin' Root Beer! Hires Rootin'-Tootin' Rabble-Rousin', lion-roarin', Roman-candle-lightin' Root Beer!"
- Chester teapot, a large teapot made from a former giant Hires Root Beer barrel sign
- Hires, C.E. 1913. Seeing opportunities. American Druggist and Pharmaceutical Record. American Druggist Publ. Co., New York. ISSN 0099-7366.
- Quarantiello, L. 1997. The Root Beer Book: A Celebration of America's Best-Loved Soft Drink. Tiare Publ., Lake Geneva, WI. ISBN 978-0-936653-78-5.
- Our Brands - Dr Pepper Snapple Group
- Local Historians Argue Over the Root of Hires - Eileen Bennett
- Mark Pendergrast (1993), For God, Country and Coca-Cola, p. 16.
- Anne Cooper Funderburg (2001), Sundae best: a history of soda fountains, Popular Press, pp. 92–94, ISBN 978-0-87972-854-0.
- Christopher Hoolihan (2001), Social Medicine in the United States, 1717-1917, Boydell & Brewer, p. 454, ISBN 9781580460989.
- Our Brands - Dr Pepper Snapple Group Retrieved January 4, 2010
- Nickell, Joe (2011). "'Pop' Culture: Patent Medicines Become Soft Drinks". Skeptical Inquirer (Committee for Skeptical Inquiry) 35 (1): 14–17.